Extraordinary Genius

Chapter 1270: Drinking Empire

Feng Yu is going into Budweiser, and it's not up to him. Budweiser is North America's largest beer maker, and even the world's number one at this time, but now the price of beer hasn't risen, and profits aren't as high as they were before Feng Yu was reborn.

Prior to Feng Yu's rebirth, Budweiser Yingbao, the world's beer industry's oligarchy, accounted for 20 percent of the world's market share, with a profit of 40 percent!

And that's them, boosting the profits of the entire beer industry, which is the advantage of the oligarchs. Other companies can't fail to comply, and nobody can afford the money.

The most important thing is that Budweiser has great sales channels in Europe and America. Don't look like they're selling beer now, but they're the best consumer goods companies in the world.

The focus of their company's operations is consumer-centric, sell-driven and thus profitable. Budweiser is arguably one of the giants in beverage businesses. Though not comparable to delicious or peppery things, it cannot be trivialized.

Feng Yu was very dissatisfied that the development of the Grand Alliance for Beverages is now entering a period of stability. The market is not yet fully developed, it should be in an upward period.

Domestic markets, too, are not saturated, cities are occupied, can't they develop into rural areas? Who says rural people don't drink soda? Who says rural people must be poor?

Foreign markets, apart from the first supermarket developed by Feng Yu as a strong sales channel, there are no good new sales channels.

Budweiser has plenty of experience in sales, especially alcohol sales, and has very good sales channels. Once Feng Yu succeeded in joining Budweiser, it would be tantamount to opening up a better sales channel for the Grand Alliance for Beverages.

As the world's number one beer brand at this time, Budweiser has undoubtedly had an impact. And Budweiser's parent company, Bush, and the second largest amusement park in the United States, the largest chain cold beer house in the United States, is also North America's second-largest ejar producer.

Soda must be very good in the playground, and not only can it contain beer, it can also contain other drinks such as soda.

Bush, the parent company of Budweiser, was eventually acquired by Yingbo, but why can't this company be acquired by Feng Yu in this world? With Budweiser technology and brands, coupled with good sales channels and markets, acquisition of Imbor is not impossible.

Feng Yu would be very high skinned if the world's number one beer brand were to come in one day. Big Bo, it's not impossible.

……

“Mr. Feng, can Budweiser really agree to your share?” Zongqing was a little excited first.

If Budweiser is invested by Feng Yu, then the promotion of Lehaha and Jianbao is the greatest. With Budweiser's sales channels and advanced sales management experience, Lehaha will be the number one beverage dealer in Asia.

“Budweiser's shareholders will agree as long as they are sensible. Put me in stock, it's more good than bad for them. And I give them a price, and I will not lose them. They should also understand that once we work with companies like Casper and Heineken, Budweiser will completely lose the Huaxia market and even the Asian market, a loss that they cannot afford. ”

Importantly, Feng Yu doesn't want many shares, 10%, which doesn't make much of a decision, but he definitely needs a seat on the board of directors.

“President Feng, I remember that you have always objected to foreign companies entering the Huaxia market. Why do you want to work with Budweiser on your own initiative this time for our Haha and Build Bao?” Zongqing's eyes were a little moved.

“Temporary cooperation outweighs disadvantages. And with technical support from Budweiser, it's also very beneficial to improve the quality of Ice City beer. But it's not easy for Budweiser to grow up in Huaxia. Don't forget that the palate varies from country to country. Budweiser sells well in North America, but isn't it Casper and Heineken who sell better in Europe? Even Huaxia, a foreign brand of beer, sells better with Casper and Heineken. ”

“Budweiser's biggest competitors are Gaspard and Heineken, who can't make much of an impact on traditional beer companies like Ice City Beer. They take high-end routes, while regular beer companies take civilian routes. Ice City beer can be added to the competition for premium beer, but Budweiser can't produce regular beer. ”

Zongqing's eyes lit up first. Right, after Budweiser worked with Iceland Beer, although Budweiser's production and sales would increase, everyone's competitors were different. And Ice City beer can further erode Budweiser, but Budweiser cannot.

“Dama, South Korea and island countries also have good beer companies, and we can also use Budweiser's brand to joint venture with each other. Our market will be even bigger when all of these beer companies are down. And in these joint ventures, we haven't tried buying Budweiser's shares in reverse, and if Budweiser becomes part of our Taihua Holding Group in the future, it will be time for us to make foreign money. ”

Jongqing didn't realize that Feng Yu wanted to annex Budweiser, which is the world's number one beer company. However, Budweiser's assets are not high, and Feng Yu wants to acquire them and can't afford them.

But Zongqing always thought it wasn't that easy.

“President Feng, can this be achieved? ”

“If you don't even dare to think about it, it won't happen. I will step by step increase my shares in Budweiser, and when I become a major shareholder, Budweiser will be under our control, if not sole proprietorship! ”

Even if Budweiser can't be bought at once, buying shares in Budweiser from those shareholders is not too difficult. Budweiser's share price is not high at this time, Feng Yu's slight premium should get some shareholders to agree.

The hardest part is Bush, the controlling parent company.

But wouldn't it be boring if it wasn't a little difficult? Besides, as long as these network companies have one listed in two years, Feng Yu's assets can rise quite a bit. If they are listed, then two or three of them, Feng Yu cashes some non-voting shares, it is not difficult to acquire Bush fully!

Bush's assets at this time, including Budweiser, are no more than $20 billion.

“President Feng, but in this way, Ice City beer seems to take up a lot of cheap.” Zongqing frowned first.

“So I asked you to buy another beer company, and once you do, you can merge it with Ice City beer in exchange for some equity. ”

Feng Yu will not make free wedding clothes for Ice City beer. If Ice City beer is to expand, it must follow the merger path. By then, mergers such as stock exchanges can also increase Taihua Holdings Group's stake in Ice City beer.

Together with the shares of Taihua Holdings Group and North Grand Barn, the influence on Ice City beer is even greater.

Feng Yu's dream of a drinking empire is not too far away.

……

Book friends, 520, 98, 468, welcome aboard.