Extraordinary Genius

Feng Yu arranged things, someone naturally did, and Schneipp reported Feng Yu's decision to enter into a stock of Budweiser beer back to HQ, which was definitely highly valued.

Indeed, as Feng Yu expected, Feng Yu's name is a gold sign.

If Budweiser had a stake in Feng Yu, the share price increase would be inevitable. And with Feng Yu's help, Budweiser is confident that its market share in Huaxia will increase rapidly, thus becoming the first foreign beer brand, even Huaxia's first beer brand.

Of course, Hua Xia's number one beer brand, which belongs to Hua Luan Snowflake, was founded by Hua Luan Real Estate in a joint venture with South African Brewing Company. Both sides have cumulatively invested more than HK $12 billion over the years, of which 49 per cent are South African winemaking holdings.

But it is undeniable that Hua Leung's nearly half of the profits go to South Africa for winemaking, a company that has just merged with Miller in Milan to become SABM and the world's second-largest beer company.

Beer companies in Huaxia in the future, apart from Qingdao Beer and Yanjing Beer, are either Sino-foreign joint ventures or wholly foreign-owned. Heineken, Casper, etc. have also invested in several beer companies in Huaxia, and eventually became the controlling party through their constant increase.

Qingdao Brewery and Yanjing Brewery have a lot of state-owned support. Although there were later foreign equity participation, there were no voting shares, and the major shareholders have always been Huaxia state-owned, which has never changed.

Now that Budweiser is threatened by SABM in North America, its market share in North America has risen to over 20 percent, and, of course, Budweiser is the boss of North America, accounting for nearly 50 percent of the market share.

But in Huaxia, the opposite is true. Hualian snowflakes are expanding wildly, and if Budweiser doesn't respond, Huaxia's huge market will be completely lost. Besides, Casper and Heineken are already laying out in Huaxia, and these are Budweiser's competitors.

The world's number one brand has given Budweiser a huge boost in sales. Once this halo is lost, the impact on Budweiser is significant.

Besides, Feng Yu's conditions are not particularly harsh. Just 10% of the shares and a board seat are not a big deal.

Less than three days later, Schnepp appeared in front of Feng Yu with two foreigners.

“Mr. Feng, this is Mal, our director and CEO of Budweiser? Andover, this is Johnson, director of Bush, our parent company in Budweiser? Schmitz, on behalf of Budweiser, they're here to talk to you about cooperation. ”

Schnepp's eyes were a little dim, and the company sent two executives, so he wouldn't be a problem. He thought it would make him go further.

“Hello, Mr. Feng. Nice to meet you. ”

“It's good to see you, too. Have a seat.” Feng Yu nodded and said hello. There was no point in shaking hands with them.

Neither one of them reached out to Feng Yu on their own initiative. Does Feng Yu have to surrender and shake their hand?

None of these two names have been heard of in Feng Yu's previous life, which means that he is not a bullfork figure. Maybe it's a small asset, but compared to Feng Yu, it's nothing. Even Feng Yu thinks that neither of them is richer than Masao Torta.

Andover and Schmitz looked at each other, the richest man in the world, and it was hard to deal with him. When I met him, I didn't even stand up.

“Mr. Feng, let's get straight to the subject. We at Bush, welcome Mr. Feng's desire to join Budweiser. It is also an honor to work with Mr. Feng. ”

Feng Yu nodded his head and hummed a hum in his nose. These customer statements are not nutritious, and the ultimate condition is that Feng Yu cares.

Seeing Feng Yu's attitude, Schmitz looked the same: “Mr. Feng, the market value of Budweiser is about 12 billion dollars at this time. You said that the exchange of Ice City beer has a market value of less than 400 million dollars, so the other party gives us 10 percent of the equity transaction, and we also offer 10 percent of the equity, which includes voting rights, and you personally offer a cash to compensate, right? ”

“Mr. Feng, I'm sure you can understand that most of the company's stock acquisitions are premium? Especially since our Budweiser company is in good working order, we cannot agree to this based on market value transactions.” Adolf added.

“So? ”

Feng Yu had long thought that the other party would not agree to a fair price acquisition. People sell stocks that get a lot of dividends at the end of the year, and of course they have to make money now.

“We're not asking high, $1.2 billion plus 10 percent stake in Ice City beer, including the right to vote and a board seat, and we're paying 10 percent stake in Budweiser beer, including the right to vote and a board seat. ”

The price is reasonable, the premium is less than 4%, but Feng Yu is not satisfied. Because there are other conditions, Feng Yu didn't mention them, such as sales channels, production processes, etc., these are the ones that Feng Yu places more emphasis on.

“How do our sales work together after the deal? There are other areas of in-depth cooperation. How do you say that?” Feng Yu questioned.

Schmitz understands that Feng Yu can accept this price.

The price, which they considered, was negotiated by the board for two days.

Once the news gets out, Budweiser's share price is bound to rise. They also thought, release the news now, so that Budweiser's share price can go up now, and then Feng Yu will get 10% of the shares in Budweiser, and the money will be higher.

But then, I'm afraid the cooperation with Feng Yu could be broken. Once Feng Yu announces the breakdown of negotiations, it will also be a blow to Budweiser's share price. They were even more worried that Ice City Beer had turned to work with Casper or Heineken, or with Hualing Snowflake, either of which would create irreversible resistance to Budweiser's Huaxia market development.

“We at Budweiser have the most powerful distribution channels in North America and have many channels in Europe to share with iceberg beers. Ice City beer sales channels in Huaxia are average, but Mr. Feng's big alliance of beverages, with Huaxia's best beverages sales channels, has to be shared with us at Budweiser. ”

“We are also going to sign an agency agreement to work on behalf of each other for a certain amount of beer in order to reduce each other's production and transportation costs.” Adolf said.

“Since you want our Big League for Beverages sales channels, then Budweiser sales channels will also be shared with Big League for Beverages. And we want a new formula, and we want Budweiser to work deeply with Iceland beer, not just in terms of production and sales, but also in terms of research and development.” Feng Yu offered his terms.

Schmitz didn't expect Feng Yu to want the formula. Budweiser's formula is a secret and can never be shared with anyone else. Feng Yu's appetite is too big!

……

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