Extraordinary Genius

Feng Yu only learned about the situation when he arrived in Devil's City. It turns out they launched HD digital cameras at the same time as Yuni to capture the market, but neither Rain Electronics nor Edward Electronics had the experience to do DVs.

This time, Feng Yu only mentioned a few words and did not participate in the testing of the new product, so after the launch of the DV market, it sold a little in Huaxia, and the overseas sales were poor.

I'm afraid the sale would have been worse if it hadn't been supported by a brand with a storm plaque. At this point, companies in the island began to increase their publicity, and they joined forces to play the wind and rain medal as a knockout.

And Philip, Thomson and other companies that work with Windstorm Electronics are also selling poorly, which is too different from their expectations.

Feng Yu looked at the DV in his hand, it was no longer the mini DV he wanted the company to make, it looked a little clumsy. The screen is smaller and rotates only ninety degrees.

Battery power is good and still guarantees a strong life span. But with only 1GB of storage, it still uses a flash memory card, makes it look like a USB drive, plugs it in, and replaces it.

Feng Yu tried to photograph it and found some of the problems.

First of all, the shivering protection is very poor, and Xu Lihua knows that the products of island countries are stronger than they are. The second point is that the optical zoom is slightly worse, and the high-end product of Yuni can reach 10 times the optical zoom, and the smaller ones can also be five times the size, and they can only triple it.

Not to mention, the world's first DV in the true sense is produced by Yuni, who has stronger brand awareness and consumer stickiness.

Most of the digital cameras used by news interviewers, TV producers, etc. in the world are made in island countries, and most of them, in turn, are worthy leaders in civil digital cameras.

Digital cameras are divided into broadcast-level devices, which are used by television stations for filming movies, television dramas and news interviews. Next up is the professional level for professional television shooting outside of broadcasting. Below you will find the consumer and entrance levels, which are intended for the general public and for the recreational use of families.

Well, in his previous life, Chen used professional equipment, but his professional equipment is actually not very different from the current broadcast equipment.

Feng Yu figured out why Windstorm, Philip and Amazon had failed, because the products they produced belonged to the middle consumer grade, but the prices of the high consumer grade were targeted.

“Laosh, what is the cost of producing this product? ”

“Around RMB 10,000, our retail price is in the early 20,000. This retail price is about the same as new products from island countries such as Yuni. ”

Feng Yu turned a white eye. At a cost of over $1,000, you have to sell $3,000. No wonder you can't sell it.

You think someone else must be selling this, but you have to be of better quality than others. Optically, obviously others have better advantages, such as shape design, brand recognition, storage devices, etc., and our advantages are only battery power.

That's it. You want to compete with someone else? Moreover, the other party's storage uses tape, which is less expensive, and is currently the most widely adopted. With user inertia, it has a great advantage.

It's not that Xu Lihua's design of this type of USB drive storage technology is poor, even Feng Yu thinks it's good, similar to the type of DV he saw in his previous life that plugs into a micro hard drive, making it easier to read.

But after all, DV shooting takes longer, people are more used to it, and when they launch this DV, they only support HDV formats.

“Laosh, I remember I told you that a new product needs to be compatible with the functionality of an old product in order to make a normal transition. Why do we only have HDV format when other people are talking about products that support DV format? Can't it be compatible? ”

“And our storage capacity is only 1GB, don't you think it's too small? It can be replaced, but it's too much trouble. What if the shooting stops? Didn't I tell you about the micro-drive? This works, of course, but we obviously have more flash memory technology, so why only use 1GB? ”

“This screen is too small, your hands are straight, your eyes are good to see, your eyes are bad to see clearly. The screen needs to be doubled, and the rotation angle, 360 degrees, 90 degrees is not enough! And I told you not, the appearance and design of the product are also important, which is an important way to attract consumers' first impressions. Look at our product. It's big and small. One hand is a little heavy, and two hands are too dumb. ”

“As for optical zoom, can't you use five times the size of optical zoom technology? And shake-proof technology. It sucks. Try this. Who won't shake? This technology needs to be improved, and you can buy it with Tom Sun if you need it. ”

“Finally, why didn't I see the TV advert for this product? Have you forgotten the importance of advertising?” Feng Yu asked in some distress.

“General Feng, domestic advertising, we are going to buy next year, don't we start next year's advertising bidding soon? As for overseas advertising, we're also planning to run it next year, with celebrity endorsements to increase visibility.” Xu Lihua explained.

“President Feng, our product advertisement is not very creative, even if advertised, it may not be able to sell well. And we do differ from traditional DVs, especially in terms of storage.” Jiang Wan added violently.

“So our target audience is the ones who haven't used DV before. And our DV positioning needs to be clear. We are currently targeting consumer grade products for home use. In the future, we are going to launch professional grade products. As for broadcasting grade, with our current technology, it is still not very good. When will our technology, you say, catch up with the island's products? ”

Upon hearing Feng Yu's question, Xu Lihua and Jiang Wanbao all cheered on each other. They didn't seem to dare to vote.

“So first we have to produce mainly consumer and professional, and in this market, we always have to grab a piece of cake, which is the lowest profit, but the sales are huge. You have to think about lowering costs, lowering sales prices, and taking a thin, over-the-counter route before consumers can approve of our products. ”

These people, these years have been a bit complacent, think that the storm brand is big enough to use the brand's advantages to sell the product. But I don't know that a product that doesn't succeed can also reduce the brand's reputation.

Fortunately, they started out not producing much, selling at a higher price, and not losing money. But if the sales volume doesn't open, the investment in technology research and development won't make it back!

……