Extraordinary Genius

“Boss, the latest starter mini DV from Windstorm has sold over 100,000 units! ”

“What did you say? In less than a month, we've sold over 100,000 units? Didn't we expose the flaws in the media?” Daiga Noriyu was shocked, which is completely different from what he thought.

When he learned of the launch of a low-performance mini DV, he asked to be evaluated for its performance parameters and then attacked in newspapers, professional magazines and other media, saying that the DV had a variety of drawbacks.

But he forgot something, they attacked all professional magazines and newspapers, but the consumers who bought this entry-level DV were not professionals, they were just ordinary family consumers.

In their view, the advertising on TV is good, it's still a big brand, and when they try it, it looks good, and the price is right, of course, I bought it.

Even some consumers who wanted to buy products such as Ni Ni and Xiaoxia saw the storm sign at such a low selling price, they couldn't help but move. By comparison, it turns out that the difference is not great.

Moreover, guided purchasing always instills a concept. Digital products are updated very quickly. A model may revolutionize technology in three or five years, so you don't need to buy too good, you should buy the best one.

As a result, the micro DV sales of storm cards climbed, while consumer-grade DVs from these brands in island countries were in trouble for stalling.

Not to mention, in the consumer-grade market, Philips, Thomson and other companies have also begun price reduction promotions, making island companies tired of coping.

“Didn't they do some advertising? How did they sell it so fast? ”

“They advertise online, highlighting the core of cheap. There are also shopping channels, advertising and attracting a lot of consumers. Sales of online stores such as Amazon alone are enormous, and this number is growing rapidly. ”

Feng Yu not only has outlets and other sales terminals, but also a super sales channel called Internet Store. How many registered users are there, not to mention other small online shopping channels, such as Amazon, Treasury, Polar Bear, etc., which sell even better than stores?

Feng Yu is not afraid of anyone right now compared to the retail outlet. Even retail giants like Wal-Mart don't have better channels for Feng Woo at this time.

Most importantly, the world economy as a whole was financially affected by the US in the previous two years, and it was quite sluggish, so expensive products, of course, were not easy to sell. It's not surprising that this inexpensive product from the storm brand just filled the market gap, satisfied the needs of consumers and sold well.

“At Christmas they launched a low-end phone, or a black and white screen, how many did they sell? ”

Daga Noriyu suddenly had a bad feeling. Is there a market for these cheap products?

“This has not been investigated. Boss, it's only been a week, we can sell a few. ”

“Don't take it lightly, you can get people to investigate right away, if this low-end machine is really good for sale, then we love to launch one to compete with them! ”

“Boss, this phone sells for only $49. What's the profit? $49. Can it still be a phone? If we roll it out, it'll make people look down on us and talk about it.” The assistant was shocked.

“When streets and alleys are filled with cell phones, will anyone look down on them? If you can sell millions, even one with a profit of only two or three dollars, you have tens of millions of dollars. ”

“Boss, the tens of millions of dollars in the district isn't worth it, is it?” Some assistants don't think so.

After all, there are shares of Ericsson, and about half of the profits are to be distributed to Ericsson. There will be millions of dollars in profits, and how much is left to spend on research and development and promotion?

And this low-end device really has a lot of impact on the brand, so if you talk about love itself, the market share will shrink. Doesn't it make you think that they want to specialize in low-end phones?

Noriyu Oga also had some hesitation, the assistant said the concern, and he also had it.

“So, you notify me, an hour later, we'll have a meeting of executives, and we'll talk about whether or not to go into the low-end market. ”

……

“President Feng, I really didn't expect that in less than a month, our micro DV sales exceeded 100,000 units, and the market responded well and the reputation was good. Although profit margins have fallen considerably, our sales volumes have skyrocketed and our market share has increased considerably, which will greatly benefit our future product advertising.” Xu Lihua's delightful face reported to Feng Yu.

“There's nothing to be happy about just 100,000 units, this low-end mini DV that I see selling at least 5 million units!” Feng Yu stretched out a slap.

“How many? Five million! Can it be that high? ”

“Why not? As you said, sales are increasing now, and we can lower our prices again in the future after our cost drops, or we can donate some gifts, and we can certainly stimulate a lot of sales. And don't forget, the urban market is done, and we can attack the rural market. Although Huaxia Market was given over to Edward, overseas is also urban and rural. Don't those rural people abroad want to buy DVs? ”

“I get it, then I let them increase their advocacy in the less developed countries, and if we can capture these markets together, our future sales will be expected. ”

“Are those e-businesses in island countries introducing low-end micro DVs? ”

“Not yet, and Philip and Thomson are not planning to enter the market, they still seem concerned that this will lower the brand's value. ”

Feng Yu leaves his mouth open. You have hundreds of dollars of razors in Philip, but not less than ten dollars? Products at different prices, for different consumer groups, what is the problem? As long as the product is clearly positioned, you won't be worried about not having a publicity focus.

“They give up better, this market, we can dominate. ”

“President Feng, I don't think so. Although the island countries and the big European electronics manufacturers do not produce micro DVs, some small manufacturers do, and their prices are similar to ours, and their performance is not very different. ”

“It doesn't matter, they don't have better channels to sell, and if they can't boost their sales, then they don't have much profit. Aren't our costs still falling? In a few months, we'll be able to drag down a bunch of them again. As for the rest, weren't we going to continue expanding, I think we could acquire them and become our factory! ”

……