Extraordinary Genius

“President Feng, as you said, we can design the product right now, but we can start pre-selling it now. How do we do that? We don't even have a single product yet, isn't that equivalent to real estate building flowers?” Legend Liu is a little excited.

A policy was put in place at the beginning of this year to prohibit the sale of building flowers, that is, if approval procedures are not obtained, they are not allowed to be sold in any situation, which can effectively discourage real estate agents who do not have the strength, as well as give buyers more protection, obtain pre-sale permits, at least not too easy to go bankrupt, and not too easy for the people to lose their money.

On other products, there are no orders not to do this below, but you can't even think about it. If the reputation is bad, even thinking about the brand image that you have been working so hard on for so many years will destroy it.

“Who said you could sell it right away? Before selling, there must be a mature product design solution, and at least the prototype must be tested. And our new product, there must be a product launch meeting, which is a way to make a new product quickly known to users. ”

“Also, your blog, even the official blog of the group, even the blog of the executives, should send a message to the followers of you to know the first time that this new notebook is available and the advantages of this notebook are known. ”

“But after the product launch meeting, how many people are interested in deciding how to promote it? It's not good, it's too slow. When I say pre-sale, we want users to order online, in online stores like Pickup, and we even want to order direct stores, which are a few months late, but cheaper. ”

“The sooner we buy this product, the sooner we get it, the cheaper it is. The later you buy it, the more expensive it is, the higher our selling price is, and may not even be. ”

“Wait a minute.” Liu Xianzhi interrupted Feng Yu's remarks, "I have only heard of the declining price of electronic products. I have never heard of it, and the price of sales has risen. You also know that the performance of electronic products will improve very quickly, and last year the advanced products, this year is normal, next year may lag behind. ”

“The same goes for notebooks. After a year, the performance will vary greatly. You said you wanted our product to increase its price, so it would definitely not sell! ”

Liu Wenzhi looked at Feng Yu's expression like he was saying, "You are a dead man!

“You don't understand what I mean, that price increase, mainly gives consumers a psychology, is to buy first, cheap. But it's not fake, and our booking price is actually lower than the price of a lot of finished products after they go on the market. And we only accept individual orders, not wholesale, etc. With this product, we let online stores operate directly and not sell in stores. ”

“For example, if you order a product and it ships in three months, the original laptop price of 3999 is only 3099 yuan, up by 10 yuan per day. It didn't seem like much, but three months later, it went up by a thousand dollars, that's a third of the price of a notebook. ”

“And we also give consumers the feeling that ordering our products is not a loss, not only is it cheaper to get them earlier, but it also creates the illusion that our products are constantly rising in value due to supply and demand. ”

“Pre-sales can of course not last three months, change to one month, or even fifty days, but be sure to let consumers order and not give them a chance to buy directly for the time being. ”

“In the first batch, we made 50,000 units, 50,000 sold out, and we stopped for a while. ”

“President Feng, what did you say?” Liu Xianzhi didn't want to, but had to interrupt Feng Yu's words, “the first batch only produced 50,000 units? It's sold out for a while? ”

Legend Liu now really feels that Feng Yu is making a fuss. Didn't you say that when we launch a product, should we think about increasing sales volume, thereby reducing the cost of individual products and increasing profitability?

This laptop looks so good to you, and I think it's a good idea to plan it as a strategic product, which is to walk. You said the sale price of this product was $39.999, and I didn't argue with you, even when you said $30.99, because a lot of production would reduce the cost to that value.

But if we only make tens of thousands, the cost is even at most, then why are we selling this product? You don't make money, you fill up the market. Yeah, they don't have to sell either, but we don't have to?

This is when you dig your own pit and bury others, you bury yourself too, and then there is a good chance that you will lose your reputation and become the public enemy of the industry.

There are only two results, one is that other manufacturers join Lenovo Group in the embrace of producing this cheap laptop together, thus allowing laptops to enter an era under $500 and reducing the profitability of all manufacturers. The other is that other manufacturers join forces, suppress the idea that even they join forces with other hardware manufacturers, and the result is that they even want to lose money.

What do you think? It's not worth it.

“Old Liu, I'm just giving you an example, not to say that we really only sell 50,000 units. We told our customers that there were only 50,000 units in this batch until they sold out, so do you understand? ”

“Is this Hunger Marketing?” Legend Liu asked with some uncertainty.

“Yes, we are hunger marketing, but it's different. We don't create a false image of consumers, there are 100,000, there are only 50,000 propaganda units, and we really only produce 50,000 units. After 50,000 units are sold out, decide how many units will be produced in the next batch based on market demand. ”

“Another great advantage of this is that it is produced in batches, which effectively controls the quality of the product. Even product quality problems do not cause too much damage and can be easily controlled, which prevents similar problems from recurring. The same is true of the hypothesis that leads to a lack of supply and demand for products. ”

“What do consumers want most? High configuration, low price, aesthetic appearance, good after-sales. And here, we can do the ultimate in terms of after-sales, appearance, price, etc., even some configurations can be partially high. Our products target only those who use leisure online, and the largest group of users is those who are young women. ”

“Have you seen it in Computer City? Young male users choose performance when they choose a computer, followed by price, then appearance and after-sales. But what about female users? The first option is appearance, followed by price, followed by performance and after-sales. After the salesperson painstakingly introduced the performance advantages and disadvantages of various products for half a day, the female user would say, I want the white one. ”

Pfft ~ ~

Liu Yuanzhi just drank a sip of tea and sprayed it out, introducing the performance for half a day. The other party chose it according to the color?!

“I said this, you go back and talk to the others and come up with the best plan. This product may surprise you unexpectedly. ”

……