Extraordinary Genius

On Monday, Feng Yu arrived at the company and everyone saw that Feng Yu's face was not very good.

When Wu Zhi just came to report the work, he asked: "Boss, is there a problem? ”

He's been thinking about it for half a day. Everything's fine here at Taihua Holdings. Is something wrong here at Windstorm Holdings? But I didn't see the boss call, or read the mail.

Feng Yu waved: “It's okay. ”

The company is fine, but this weekend, he always feels that Tuo Hao is not washed clean, there is a smell of river water, next time he walks Tuo Hao, he will never go to the river again!

“Boss, if you're all right, we have a problem here. We can't argue. Do you want to give us an idea? ”

Feng Yu stepped out from behind the desk and sat on the couch: “Sit down and say. ”

If it weren't for the depression, he wouldn't have come to the office on Monday morning, just to see if there was something wrong with the company so he could forget about it.

Wu Zhigang opened the folder on his hand and handed Feng Yu a file: “Feng Yu designed a new phone shape, Jiang Wan Jiang said it was good, but Xu Lihuashu always said it was no good, the two sides could not argue. ”

“We've studied it here, and it's not very judgmental. Kang always wanted this phone to come out, but Xu said it would definitely go out of business. ”

Can there be such a big argument about the shape of a phone? So this looks different?

Feng Yu opened the file and saw the shape design of the phone.

What's in the curtain is a block, yes, a square block.

The whole block is a screen, but this phone is not touchscreen, it's slide screen. Push the screen up and reveal a keyboard below.

This design, which Feng Yu saw in his previous life, had a similar design, as if it were still a music phone. At the time, it seemed to be selling well due to its bright appearance.

But it seems to be only aimed at the US market, and there are no domestic sales.

There have also been many innovative attempts to design the appearance of the mobile phone, such as the famous lipstick phone that was released in the previous two years. It has the same shape as a lipstick and is elongated. At that time, the design also won the Red Dot Award.

But it turns out, it didn't sell much at all. It just had the appearance, it had the usefulness, it had the functionality.

However, it is said that selling in the island market is okay, um, because of the vibration function (understand yourself, you can't drive).

There is also a screen in the middle, with keyboard phones on both sides, which naturally end up in the street.

The screen is so small, the functionality is good, but the machine looks very clumsy, and it looks like a console, but it can't play any games, and the signal is not very good when answering the phone.

There is also a leaf-type phone, which is also sold only in Europe and the United States. It attracts some female users, but the sales performance is not very good.

And that's their N90, and to capture the fashionable concept of taking a photo phone, they designed the N90 to be like a small DV, with cameras and screens that can rotate, but the same thing that fails is that it's as clumsy as a DV, and it's hard for normal people to hold it with one hand, unless it's a tall basketball player, and they usually have bigger hands.

In Feng Yu's view, innovation is good, but innovation is not surprising. And if you're innovative, you need to focus on functionality and practicality.

It's like right now, while the Storm S3 + and other smartphones are on fire, it's the impact of advertising, and everyone is trying to take over the market for the future.

The real situation is that the sales of functional machines are still far ahead. Two of the most important features of the machine today are photography and music.

And because of this, the sales of AIWA's music phones are getting better and better. Liu Shengzhao has been in the island for a long time, because one of their music phones is about to become the highest in the history of music phones!

Feng Yu looked at the wind and rain design and made the phone look like a better route to a music phone. It does not seem easy to reinforce other aspects.

And Feng Yu reckoned that the phone was the best designed in his past life.

Not a slide cap, but a spin cap. Rotate ninety degrees and have a place like a keychain that can chain this phone directly to the key.

Of course, a bluetooth flash doll can also be bolted. Once a phone calls or texts, the doll flashes a colorful neon and is popular with girls.

And this phone is smaller and more convenient for girls to hold with their hands. Too big and too heavy for girls all the time.

Feng Yu turned back, and another design on the second page was to add a wristband to this phone to make it look like a watch.

Windstorm has launched a watch phone with a flat response that does not become the mainstay model. Feng Yu knows that Jiang Wan Feng has always thought that the watch style phone is very good, and it seems that this is also a little touching to Jiang Wan Feng.

However, the disadvantage of the watch phone is also evident, namely that it is not convenient to answer calls or text messages, which many consumers have fallen ill with.

Though Kang Wan strongly said that Bluetooth headphones are available, not everyone likes to wear headphones, and people with glasses are not particularly comfortable with headphones.

Feng Yu also found that the watch phone was actually a wrong innovation. Even if switched to a touchscreen, there are problems with answering the phone, but this idea can be retained, and children's phones can be launched after future shrinkage, adding a positioning feature that should be popular with children and parents.

Kids don't have so many secrets they can talk aloud to the phone.

But nowadays, it still doesn't work. It's technically possible, but the cost of production and use is too high.

Feng Yu took out the pen and made a simpler modification on the first blueprint. Of course, he didn't paint very well, but he marked some arrows and described them in words.

After the modification, Feng Yu handed the document to Wu Zhigang: “Gongzi, see if this design is much better? ”

After watching it, Wu Zhigang's eyes lit up: “Still the boss is amazing. If it is designed like this, it will definitely attract a lot of girls. My wife likes hanging some ornaments on her phone, and her emphasis on appearance exceeds her function. ”

Feng Yu smiled proudly: “For the first generation, the screen is replaced with ordinary, second generation words, but the keyboard does not cancel at the same time. The main feature is music, the auxiliary is photography, and the targeting is female users. What brand do you think is suitable? ”

Wu Zhigang thought about it: “Although I was reluctant, I personally thought that this phone was designed to fit AIWA's concept of a music phone, and might once again become a best-selling champion in AIWA's hands! ”

Feng Yu nodded satisfactorily: “Go, notify Old Jiang, watch phone delayed production, this design, sold to AIWA, if function, let them talk to AIWA. You can also inform Laoshu that our mobile phone is R&D and insist that the points we say cannot be shaken. ”

“And just to let you know, the wind and rain design side, the appearance innovation is good, but the innovation is not strange, consider practicality. Beautiful exterior, if not practical, then everything is for nothing. ”

……