Extraordinary Genius

“Boss, those movie companies have reconciled with us, but our Iron Man North American box office has been affected a lot. ”

Ralph was very uncomfortable. In their view, Iron Man had such a good momentum and a good reputation at the beginning, that the global box office was likely to surpass $700 million, not a small number in North America and Huaxia alone.

But the North American box office was severely affected by other movie companies, not to mention because the network relationship, even the European side, was affected a lot, and it would be good if the global box office could reach $600 million.

While the $600 million still exceeded their minimum target, there was always some regret. Seven billion and six hundred million are advertised, and there are natural disparities, especially on the North American side, which are the worst off.

Feng Yu came down from the treadmill and wiped the sweat: “Who says we can't reach $700 million in the box office? ”

Ralph looked surprised and could reach $700 million, which is impossible.

After all this time, the reputation has stabilized. At this time, there is no way to stimulate the box office. Why can the box office still grow backwards?

“Boss, are you referring to the sale of HD discs? That was also issued by MGM, but this is not included in the box office, it should be a derivative income. ”

After the movie was released, CD-ROMs were sold, which was a tool already available to film distributors, and the video was sold in the beginning. Then it turns into a VCD, then a DVD, then a HD DVD now.

But the CD-ROM is much better than the video. The tape needs a video player to play, and the disc needs a DVD player, but it can be played on the computer as well.

There are not many computers without optical drives.

And the penetration of computers is higher than the penetration of the original video recorder. Discs take up much less space than videotapes.

Many people like to watch movies at home, especially many TV shows on the US side, are paid for and not cheap, so buying a CD-ROM for a movie you like can watch more than once is also a very good option.

But this is completely different from what Feng Yu said.

“Ralph, I'm not talking about CD-ROM sales. Most TV shows cost extra, right?” Feng Yu cautioned.

Ralph or the puzzle on his face: "Boss, are you talking about getting the movie on TV? This is not possible, the major movie companies have only seen an agreement that, in order to protect the sale of videos and CD-ROMs, it is not allowed to be broadcast on television for three months. ”

This is an agreement that all major film companies adhere to, and no one can violate. Many movie companies have their own stations, and naturally they broadcast their own films on their stations to attract paid viewers.

Beneath Mei Gao Mei, there are also their own TV stations. Without TV stations, they are not considered big companies.

Feng Yu shook his head: “I'm not talking about TV broadcasting rights, didn't you notice that our lives are getting increasingly inseparable from the Internet? Most of us who like Iron Man are young people and kids, right? These people, they go online all the time, right? ”

“If you look at the click-through rate of Yutubo's videos, you can see that many people now enjoy watching videos online. There is a channel called" Fox Channel "under the Taihua Holdings Group, which is a network company that works with television, but it's different in nature. ”

“Does the agreement between film companies include webcasting rights? If we pay to play it on the Internet, isn't that a violation of protocol? ”

“The sharing with the website is not very different from the sharing with the exhibitor. Even if it can't be counted in the box office, it's a real income, right? And why can't we call this an online theater, counting as a box office, and what's wrong with them? ”

Ralph stared at Feng Yu, and he was stunned by the boss's remarks. Online cinema, paid to play, counts as a box office, it seems really nothing wrong.

In this way, Iron Man's box office will certainly shock a lot of people, but in this case, there will be some impact on CD-ROM sales, right?

“The idea of a boss is fantastic, so that, while it will have a great impact on the sale of CD-ROMs, it is definitely a good deal compared to the profits and impact that webcasting can make! ”

“However, we need to work with some video sites, which are not very well known and have a lot of traffic on the US side. Though we have a lot of traffic, we don't charge anything. And there are a lot of video websites, which belong to some TV stations themselves, which are in conflict with the protocol and cannot be chosen. ”

Ralph started to quickly analyze how to operate this thing.

“You can set up a single paid video page on Youtu Wave to put our Mei Gao Mei video resources up for paid viewing by our netizens. This price is less than half the price of a CD-ROM, and even many of its sources are free for members to watch. ”

“On the European side, Amazon also has video websites that can be used. As for Huaxia, you can give it to Fox Channel, which is usually sold on CD-ROMs, it's paid for, and it might surprise us. ”

Paid to watch, this pattern was very popular in previous generations, but at that time, it was because CD-ROMs were largely unsold.

There are CD-ROM sales now, and doing so does have a considerable impact on CD-ROM sales. And in fact, the profit from CD-ROM sales is absolutely not low.

Feng Yu is also certain that this model will soon be changed, as it conflicts with CD-ROM sales and on-demand TV broadcasting rights, which harm the interests of others.

They will certainly come to MGM to negotiate and force MGM to compromise.

Even a compromise, but the model won't die, may now delay pay-per-view on the Internet, or even behind pay-per-view on TV, that is, four months after the movie goes live.

But no one can stop this time, Iron Man, through this pattern, from getting a stunning box office. Slowly, other movie companies will embrace this model because it will deliver tangible profits.

The volume of CD-ROMs sold slowly decreases, which is a trend. Why buy a CD-ROM if you can see it directly on the internet? Isn't this still taking up space?

And the pay-per-view time on the internet can be long, much longer than the movie, which can generate more revenue.

Even in the future, webcasting will have a serious impact on traditional television stations.

This time, let them see what it means to find another way!

……