Extraordinary Genius

Chapter 1683: Plasma Defeat Phase

In fact, for the loose alliance of island electronics companies, YANNI has planned to temporarily suspend its cooperation in some of its operations. For example, in the field of plasma television, which they wanted very badly, they suddenly felt somewhat uncompensated.

For plasma technology, they were neglected to upgrade the LCD technology, which slowly dropped into the second echelon, which was originally in the first echelon of LCD technology.

And while in plasma technology, YANNI succeeded in being in the first tier, looking at the industrial profits shows that they actually lost.

Plasma TVs have always been more expensive than LCD TVs.

When plasma televisions first emerged, or flat-screen televisions just emerged, plasma production costs were slightly lower, appeared to be more competitive, had better technology and had higher profitability.

But as a result, the market share of LCD TVs climbed, while the market share of plasma TVs continued to decline.

Flat-screen TVs are much cheaper than plasma. A lot of people buy home, and they don't see much difference at all.

Plasma TVs cost over $2,000, which is enough to have an LCD TV and go with a nice home theater.

In other words, naturally plasma televisions become luxuries in television.

It's not that bad, focusing on high-end consumer goods is also a good choice, is it more profitable?

But LCD technology is constantly improving, and with the efforts of other electronics companies, led by windstorm electronics, many technologies are now second only to LCD television.

While there are some shortcomings, they are not significant and do not affect the TV viewing experience. And the cost of LCD TVs is gradually decreasing, and profits are constantly rising.

They have higher R&D costs on the plasma side because there are fewer enterprises in the camp, so they share much more. This leads to their real profitability in plasma TV, which is also declining, and then technology is moving much slower than the LCD.

For example, if you make the TV smaller, this plasma is very difficult. What you produce now is still more than 42 inches, and the smaller ones can be produced, but the cost is higher and the profit is lower. So where do they want to do it?

LCD TVs can be produced from a dozen inches to a few dozen inches. Of course, mainstream TVs are also between twenties and forties inches. Smaller TVs are usually used as monitors, bigger TVs are also available, but mainly business premises are used for large screens, which are generally not used by families at all.

LCD panels are more widely used, with more hunting enterprises involved, and on average, R&D costs are low.

For example, some new technologies have been developed. Although they cannot be used directly because of patent protection, they cannot be removed and imitated. Just a few changes, isn't that new technology?

Even direct purchase or exchange of patent authorizations and shortening of technology R&D time are good options.

But the plasma, they clamped -- Shuni was the first camp, and all the other camps were far less skilled than they were. Their companies, in order to maintain their technological advantages, invest more and more, leading to lower profits.

It was okay, it was a unique brand name in the plasma TV industry, many people bought plasma TV, the most recognized is to win the card.

But Yuni can't. They joined this camp later. Yuni's brand alone can't make their plasma TV sales grow much. And the public technology research and development costs, they're still equally distributed. Some of the core technologies are still slightly ahead of them.

This has led to a decline in overall sales in the plasma television industry, with reduced profits but significant gains to be made. Businesses like Ni, the profits are very thin.

At this time, it will be difficult for Yuni to ride a tiger. Quit, the previous investments will be lost. Even if it gets to second place, it's a failure.

But if you don't quit, you won't make much money. Can they stop looking at other businesses making more money on the LCD?

YANNI is still unable to give up LCD, after all, their PC monitors, or screens such as consoles, phones, etc., need LCD technology, which they are already behind.

In other words, YANNI is the same as Sixing Group, both ways. However, the focus was different between the two sides, with the four-star group focusing more on liquid crystals and more on plasma.

The advantage of the two roads in parallel is that no matter which way they go further, they will never fall apart. But the drawback is also obvious: enterprises will have a decentralized focus and will invest twice as much in R&D, operations, etc.

Yanni suddenly had some regrets at this time. He knew he shouldn't have joined the plasma camp. He started making that kind of money for a year or two, but he put them in a backward stage in the technological development of LCD. At the time they were in the LCD camp, they were also the first ladder!

At this point, the interior of Yuni has been analyzed, and the plasma is going to be badly damaged this year. While not out of competition, selling or anything must be compressed by LCD flat-screen TVs.

Then why did they join the plasma camp? You don't like it?

The subprime mortgage crisis in the United States, which seemed to have reached the global level, naturally affected the island countries severely. Yanni didn't invest much in subprime bonds, but like Tom Sun, they had their own credit company, a credit company for electronics products.

Ordinary electronic appliances naturally do not need to be paid in installments, but large pieces like PS consoles, laptops, digital cameras or plasma TVs are common.

At this time, their credit default rate also increased as a result of the subprime mortgage crisis. Though not to their great detriment, they do suffer some losses.

Most hateful of all, the highest rate of non-compliance is in plasma TV!

Noriyu Oga was particularly depressed when he saw these. Plasma, his eyes are about to turn into the second biggest pain in his mind. The first pain, of course, is the sale of AIWA.

Now that the board of directors of Yanni has begun to argue about the plasma thing, some people support him and believe that he made the right choice and that the plasma has not failed, but has been affected by the subprime mortgage crisis, otherwise he should still be able to make money.

Others say directly that his original choice was wrong, letting Yuni take a bend, the LCD lagged behind, and the plasma could not be overrun.

Now the company's profits are seriously down, it is his fault, Dahe Noriyu, to hold him accountable for this.

When he made so much money for the company, why didn't the directors say something about rewarding him? And this decision was discussed by the board of directors. Why would he carry this black pot?

He is Dahe Noriyu, he will not lose. He is also going to lead Shuni, defeat Windstorm, defeat AIWA, defeat Feng Yu!

……