Extraordinary Genius

The growing number of automotive brands in Ice City Machinery Manufacturing Group also worries some.

They remember when Feng Yu said that shared cars were too many brands, so the losses were relatively high, and it became so tragic in the face of the economic crisis.

And the same goes for Fut cars, when the economy is bad, you can only save the company by selling the brand of the car.

But with these counterexamples, how come Ice City Machinery Manufacturing Group brands are growing?

Originally there was also a Songjiang card, then SUV singled it out, founded Oriental Shen Deer card, which is nothing. Then we got Pokémon, specializing in small cheap cars.

Now it's merging leopards, focusing on the mid- and high-end markets and the sports car market. Doesn't that seriously weaken the most powerful Matsue brand?

It was also said that the Songjiang brand should be separated again, and a few sub-brands should be established, oriented towards the low-end market, the mid-end market and the high-end market. It is not possible to separate the models alone.

These arguments eventually came back to Feng Yu.

Li Mingde and Li Dafu believe that there should be no more brands, but there are also some executives who think that it doesn't matter how many more. If you look at large car companies in island countries and Europe, there is more than one brand.

“President Feng, I think we should create a few more sub-brands to divide our markets in detail, which will help us to capture all segments of the market. ”

“You see, now in the domestic market, big car companies are working hard, they not only have their own brands, they also have joint venture brands, which has had a serious impact on our market share, our share is falling. ”

“If we don't do something about it, maybe our PV market share will fall by 40 percent or even 30 percent. ”

“Once we have classified the brands in detail, it will never be difficult to promote the sub-brands thanks to the strong brand strengths and appeal of our Iceland Machinery Manufacturing Group, and we can push different brands against different markets, perhaps bringing our share of the domestic passenger car market back to over 50%! ”

“President Xu, did you not learn the lesson of the same car company? Multi-brand operation, easy to take care of each other. Not to mention that we now have four brands and cannot continue to grow.” Li Dafu rebutted.

“CEO, I don't think there are too many multiple brands to share, and many of them are at a loss. But our multiple brands will not lose, our market share will increase, and our profits will increase, which is basically the same thing. ”

“You can see how fast Germanic companies, as well as island companies, are expanding, and how fast are they doing business? Perhaps in two years, Madfield and De Zhong will be the first two in the world to sell automobiles. ”

“And I've studied other multibrand companies, not automotive companies, but as the world's top big companies, there's a lot to learn. ”

“For example, P&G, the world's largest solar chemical company, has a profit margin of more than 10 percent, and they have more than 100 brands, and a dozen of them have sales of more than a billion, many of them in one category. ”

“They can, why can't we? The loss of shared cars is related to multi-brand operations, but more importantly, they do not have effective coalitions, and we do not have to worry at all that our R&D centers are all together. ”

President Xu is now vice president of Ice City Machinery Manufacturing Group. He knows that Li Mingde intends to retire next year, and Li Dafu will succeed. Then the company president's position is vacant.

There are several vice presidents of the company, of whom he is in charge of the automotive business, and he needs to demonstrate his ability to succeed as president.

The vice president in charge of motorcycles, electric cars, agricultural machinery, etc. is also looking at this position. He's the youngest here, and he thinks he wants the most.

Feng Yu watched everyone argue. There are those who support Li Dafu, and there are those who support President Xu. It's controversial. It's okay. We just have to talk about it and convince each other. If anyone has any ideas and leaders are right, the company can be dangerous.

“Okay, quiet down for a second. President Xu, I think I understand. Since President Xu uses P&G as an example, I would also like to share my opinion. ”

“Cleaning companies, the world's most successful solstice companies, are not more than a hundred, but more than two hundred, close to three hundred, covering ten broad categories. ”

“I recognize that President Xu believes that such a multi-brand company can operate very well and grow faster and faster, and that its profits are growing and worth learning. ”

“But President Xu also said that P&G is a little different from our Ice City Machinery Manufacturing Group, they are Nikkei and we are Machinery. ”

“How long does the machine last? Could it be a month or months? And how much does a car cost, the cheapest elf, more than $10,000? ”

“How much is a bottle of shampoo? How much for a hand cream? How much for a bottle of cologne? How much for a toothpaste? There are also laundry powder, soap and many other products, many rural people with low incomes can afford it, right? ”

“They are daily necessities, the core of which is daily necessities, which consume quickly. You can buy Haifei today, you can use Pantine tomorrow, and you can float the day after tomorrow. Maybe you said you wouldn't run out of bottles a day, but a month, three months? ”

“But the car is different. How many people can drive this one today and that one tomorrow? You can't drive for three days, but can you brush your teeth without washing your hair for three days? ”

“There really is no analogy between this fast food and our car. As for why they have so many brands, do you see that many of them have been acquired? ”

“Just as Taihua Holdings Group also has Nikkei products, there are several brands that have been taken back from the world's leading Nikkei companies like P&G and Unilever. What if they entered the Huaxia market and the brand was not recognized? ”

“Acquire some of the country's best-known Nikkei brands and use them to stand firm to promote their own brands. ”

“It's like some Japanese products that are famous in our country, but abroad, I'm afraid no one has ever heard of them, they have their own brand. ”

“And this way, it can't be photographed on the expansion of automotive companies, that's how shared cars expand, and then fail. A major automotive brand, much more expensive than the Nikkei brand. ”

“Since Xu always believes that there are many brands under the big car companies in Europe and the island countries, you haven't looked closely at them. Their German cards and Madfield cards, among others, range from low-end to high-end cars. They just name their systems differently. ”

“And more intuitively, whether a car is expensive can be seen in the design. Compact, mostly economical cars, which ones are the cheaper ones that look very generous? ”

Finally, Feng Yu dictated: “Let's just take these brands for now, domestic market, enough of these brands, foreign market, no objection to continue acquiring others' brands in the future, but we don't want them for good, general, white! ”

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