Extraordinary Genius

It has also been difficult for the Grand Alliance for Beverages to expand overseas over the years, without the support of retail outlets in those supermarkets.

And overseas sales have been repressed by local beverage brands and the world's leading beverage vendors.

Just like Lehaha, Jianbao, and others in Huaxia suppressed the two music groups, the two music groups and other world-class beverage groups have been suppressing Huaxia as a major alliance of beverages.

Carbonated drinks, fruit juice drinks, dairy products and tea drinks are the main categories of drinks. In Europe and America, of course, it's mainly coffee drinks, and the tea is slightly weaker over there.

All peers want to preserve their markets while invading other competitors' markets, expanding their share and making more money.

When you are expanding a lot, others are expanding a lot in your market. But in any case, each company chooses to preserve its existing market before expanding outward, rather than just focusing on whether it can take someone else's market.

In the Huaxia market, there are also several beverage brands that coexist and all have their own fist products.

At the time of the competition with Lehaha and other Baoshima enterprises and two music groups, it has been completely united.

Their strategy of urban encirclement in rural areas has not been very effective, but rather has been very good, ranging from urban to rural strategies such as Lehaha.

Consumption capacity on the rural side is weak in itself. Transportation and warehousing are not easy to do. The only advantage may be the low cost of advertising. Can you do that kind of wall advertising?

But one city includes the surrounding countryside, with far more people in it than in the countryside, and far more purchasing power than in the countryside. Advertising costs are higher, but sales are far higher.

And with the growing number of factories such as Lehaha, production capacity has risen dramatically, and products are sufficient to spread from urban to rural areas. In addition, rural incomes have risen considerably over the years, transportation has improved, many families have television and naturally can see television advertisements.

Together with the brand advantages of building Bao's deep hearts and minds, Le Ha is also known by children. Although the two companies of Le Group and Bao Dao are not making hard progress, it is clear that their development is in bottlenecks.

They don't make any money, even though they don't have any money on their books. With such a big mess, we go to taxes every year with little profit left, and even lower the profit margins of the entire group.

Some executives think the business is boring, and they actually lose. With an investment of $100 million and a profit of only a few million RMB a year, depository banks are much more than that, and they are at a loss when it comes to inflation and the depreciation of the dollar.

Either they find other ways to launch new products or they find ways to work with other companies to increase competitiveness. And that's when they discovered the third beverage business that could be allied, the French power group, a leading European beverage giant.

Dairy products, functional drinks, etc., are good and do not conflict with the two corporate products of Erle and Baoshima. Moreover, Daneng Group has acquired Le Bai Shi. In Huaxia market, it also has a certain influence, and sales channels are better than theirs.

Le Bai's tea beverages are poorly sold. They are not as good as Kang Shuefu's. As for the tea beverages launched by the two Le groups in Huaxia, they were directly cut off from the waist and could not be sold at all.

Together, these beverage companies are also a challenge for the Grand Alliance for Beverages. But Zongqing first, they're not in a hurry, because they still have the Holocaust —— the Taihua Supermarket Group.

If there is no competition, then let Taihua Supermarket take those drinks off the shelf and cut off one of their important retail channels.

Not to mention that Zongqing never thought they would compete, but they not only understood the national preferences better, but were also more deeply entrenched in the national impression that, as long as there were no quality problems, they would never lose.

Instead, it was Kang Shuanfu and they all had quality problems. After being reported in the media, the impact was bad.

In fact, the Lehaha family can suppress these foreign-funded enterprises. Not to mention the creation of the Bao Group and the whole big beverage alliance, which is too easy to suppress.

And since the Tata Group started working with Taihua Holdings, the Grand Alliance for Beverages has been working with Tata Global Beverages on a variety of channels. For example, sales channels, transportation channels, raw materials procurement channels, etc., make them more profitable.

Tata Global Beverages also identified their shortcomings when working with Lehaha and others. For example, they don't have alcoholic beverages in their big coalition.

Alcoholic beverages, one of the most important in beverages, are the most priced and profitable products in this category. For example, a bottle of wine can range in price from a dozen RMBs to a hundred thousand RMBs, but the cost gap for this expensive and cheap wine is definitely not that great.

The more expensive, the higher the profit.

Tata Global Beverage Company is not only among the best in the world in tea beverages, but also among fruit juices and alcoholic beverages.

Not only in India and Europe, but also in the Americas, very powerful.

So Zongqing, who accepted the proposal, introduced the liquor from the North Dacang Group into the Great Alliance for Beverages, such as Ice City Beer and North Dacang Baijiu.

But Huaxia's liquor itself has its own organization, and it's impossible to combine it. The profits of the white wine companies are so high, they need to take the lead in order to join the alliance, and it is impossible for Zongqing to promise that overseas sales channels will be in our hands.

Domestic beverage companies are packed with more flowers than in Europe and the United States. There are so many dairy companies alone. State-owned enterprises, private enterprises, joint ventures and foreign-funded enterprises are highly competitive in the market.

These Feng Yu didn't care, just cautioned that food safety is the first priority, and quality is the top priority at all times.

If the quality is wrong, even if it's all down, it's better to admit the loss than to sell it secretly. The brand can't afford to run, can't stand the negative news, that loss is too great.

The quality problems of dairy products in the last generation of Huaxia, how much did they affect you? All dairy companies, total loss, no one dares to drink milk.

Coming up to the Olympic Games in Huaxia, this is an opportunity that is vital for Huaxia businesses, after all, a sporting event of worldwide interest.

This year, advertising fees for all companies have risen dramatically, and with the eastward wind of the Olympic Games, many brands need to be brought to the forefront of raising international visibility again.

Especially Lehaha, Zongqing first attaches the utmost importance. Not because Lehaha is the company he founded, but because Lehaha's refreshing range of carbonated beverages is popular overseas, and even sells products no less than Jinbao.

Many people only know Coca-Cola and Pepsi in the world, so let them know later that there is a refreshing Coke in the world!

The best time to expand!

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