Extraordinary Genius

Chapter 1754: Don't argue with him (1/5)

The Olympic Games, the world's largest sporting event, attracted the most attention, hosted the largest number of contests, had the highest world record of birth and had the highest number of broadcasts and viewers.

This Olympic Games in Huaxia should be a history of viewership.

There are many Huaxia people. Although people usually like sports are not as popular as Europe and the United States, this time it is held in front of the house, together with the publicity of the country, many people attach great importance to it.

Even some old ladies usually watched the 61st Olympic Games attended by their grandchildren. At this time, they sat in front of the TV, watched the opening ceremony, and planned to watch some table tennis or something live.

How effective would it be to advertise at a party like this? It's like advertising in the spring and evening of Huaxia has played an immediate role in the Huaxia market.

Many viewers in front of the TV saw the cameras shooting outside the bird's nest, many people standing there watching, others standing outside watching the big screen if they couldn't get in.

But a lot of people found out, how is the lens crooked, why did you stop for three seconds when you swept to the big screen, as if you were still facing the logo of the storm sign at the bottom of the big screen?

This is, of course, the result of the wind and rain appliance sponsorship fee, which, although only for three seconds, is already an unusual treatment.

Most importantly, this lens can then be cut off and used directly as an advertisement for wind and rain appliances.

On the helicopter, there are also presentations by moderators, and it is even more noticeable that the moderator still has an L-PAD in his hand, which is being used to view the opening process, and the L-PAD is clearly visible to LOGO.

Feng Yu also intended to spray the helicopter, spraying a wind and rain card or a Songjiang logo, which was rejected by the superiors.

Your other product ads have a little something to do with your product. What does this helicopter have to do with the brands you're talking about? Are you a windstorm electronics helicopter or a Songjiang automobile production helicopter?

Even if you sponsor the most, that can't be true. To be seen by other foreigners. What's it like? Is there any more majesty in this country?

Feng Yu could only do it. Even the request to put some advertising paintings inside the helicopter was not accepted. There can only be 5-star red ~ flags in it, there can't be any other pictures!

The stage of the opening ceremony, naturally there can be no advertisements on it. Feng Yu thought of several implantation methods, and said that there can be no flaws in guaranteeing the effect of the stage.

But at the opening ceremony, you always have to sweep the audience, under the audience, but there are a lot of banners, which can be swept to, which takes advantage.

Normally, these are all negotiated between the sponsor and the sponsor, and you can scan our ads and we can give you some extra money or something.

But this time, Olympic-sponsored maniacs like Coca-Cola, they just don't want to spend it!

They've been admiring the Huaxia market, but they haven't been able to open it for years. Although their old rival Pepsi Coke couldn't open the market, that refreshing Coke took over the market, not that Huaxias don't like to drink Coke, but don't drink their Coca-Cola!

They've always wanted to advertise on Huaxia's largest media hub, but every year they bid on Huaxia, they don't win once. Even the midnight advertisement, they were not among them. After a few interrogations, everyone else gave the perfect explanation, that someone was bidding higher than you.

What, in your country, can this dark bid auction be the lowest bid?

Fortunately, Coca-Cola is a sponsor of many Olympic sessions, and the relationship with the International Olympic Committee is irreversible. This time it has become one of the partners?

But when they want to pay more on Huaxia's side, Huaxia doesn't want it at all. They discovered for the first time that there were countries hosting the Olympic Games that would sponsor extrapolation!

But what can they do? This Olympic partner gate is too high. The last $50 million is too high, and this $200 million is enough!

They looked closely, and it was Huaxia's companies that raised the gate, but they couldn't say anything.

If they spend more, can you say they spend more? This income is also to be distributed to the International O ~ Organizing Committee, they definitely won't get support.

They have raised the cost of sponsorship and become one of their partners, and they must not miss this Olympic Games. And it's an opportunity to bring their LOGO to audiences around the world, especially in Huaxia, to help them open their doors.

You can't go to Central Taiwan, you can also have online advertising, anyway, this soda, mainly young people and children are drinking, which is also the main group of internet users.

Even advertising in newspapers, stations, school doorways, etc. is a good option. It's just that terminal retail outlets make them very helpless, and some have said that members of the big coalition of drinks like Lehaha have hinted to those who are retailing outlets that we give you a freezer so you can chill drinks in the summer.

But with our freezer, there are several brands that can't be sold, and the first one named here is their Coca-Cola. Of course, it didn't say that in the specific agreement, but there was a violation, and they couldn't get these best-selling drinks in the country anymore in the store, and the whole big beverage league, that was too powerful.

So Coca-Cola can only work with terminal retailers on a slightly smaller scale, such as some Huaxia second-grade supermarkets. Although they are far smaller than the Taihua supermarket group, they will not be threatened by the Great Alliance for Beverages, many of which have Huaxia national shares, and the Great Alliance for Beverages cannot go too far.

But that's far from enough. The supermarkets, taken together, are no better than a Thai supermarket group. They want to hit the brand at the Olympic Games right now and then harshly use Huaxia stars for a year of advertising.

This way, driven by the benefits, the Taihua Supermarket Group will no longer deny them access, allowing them to share the most powerful terminal retail channel in China Summer.

They don't want to unify the Huaxia market anymore, they just want to be able to stand on their heels. They're the world's number one beverage giant, and they can sell it in Africa. How come they don't like it in Huaxia?

It's an insult to Coca-Cola!

But there's no way, that's the reality. Many of the brands that play in other countries and regions have gone to the streets in Huaxia.

Is it really a cultural backdrop gap? Or, as many people have secretly said, this is Huaxia, Feng Yu's territory —— as long as Feng Yu does the industry, you can't even think about it!