Extraordinary Genius

Chapter 1755 Differential Treatment (2/5)

Representatives of Coca-Cola waited half a day to see the camera sweep past their ad banner.

The smile on his face solidified, so that's the opening shot? TM is less than a second, who can see?!

The Silver Mountain robot LOGO stayed there for three seconds, and the gap was too big, right?

You Huaxians can't do this, we paid for it too!

No, we must talk to Huaxia's Olympic team about this!

Meanwhile, Nike executives in the US also stared at the TV and watched the opening live.

They've been in the Warsaw market for years, but they haven't developed very well. Originally, in terms of their world's number one sports brand, their opponents were only a few, namely Adidas, Puma, etc., but it didn't occur to me that Huaxia's sports brand, Li Zhuo, was also very strong.

There are also local sports brands in Huaxia such as Anta, which have also developed very well. The main reason is that their Nike products are too expensive!

In the view of the Americans, a hundred or two dollars of sneakers is normal, using a lot of cutting-edge technology, and how much would it cost to research and develop that technology alone? Combined with the celebrity's advertising endorsement fee, other promotional operating expenses are definitely very expensive.

Plus they're the number one sports brand in the world, should you consider the added value of the brand? There's taxes to pay. Shouldn't it be more expensive?

Don't say that Huaxia is a developing country, without money, the world's richest is in Huaxia, who dares say that Huaxia is poor?!

They also spent a lot of money on Nike this time, paying $200 million to become one of the Olympic sponsors, hoping to use this platform to get Nike to hit the brand in Huaxia, and this is a great opportunity for worldwide publicity!

The footage is on Nike's ad banner... sweep past!

Nike's executives are stunned. What's going on? Where are our advertising fees? We're a group of sponsors. What about the deal? Who can see through the camera?

Know us Nike, naturally know it's our ad, but don't know who can tell?

People who know this is our Nike logo already know, do we need to keep them informed? Advertising is to make people who don't know about us at Nike remember us, then understand us, and love our products.

What's the impression of this lens for a second?

Also depressing was Adidas' vice president of sales, whose ads had flashed away and he hadn't even seen them himself.

Then you see the lens for three seconds in front of another sporting goods LOGO, which is Huaxia's Lee Screw!

Think about them. Think about Addy. Think about Nike. With your Huaxia brand, we only have three seconds, we only have one second?

Isn't that too obvious?

Blackcurtain, this is absolutely blackcurtain!

Li Zhong has acquired several small sporting goods companies in Europe and the United States over the past few years, absorbing each other's advanced technology and excellent designers, making the brand's strength grow very quickly.

Although there is still a gap between Nike and Adi, it is not much different from other sports brands enough to rank as a second-tier brand in the world, more so in Huaxia than Adi and Nike are popular.

Li Jingwei and Li Jingwei, who founded Bao, are old friends. After founding Bao into a joint-stock private enterprise, Li Jingwei invested in Peach Newspaper and let Li Jingwei join Li Jingwei Sporting Goods Company. At the same time, he received an investment from Taihua Consulting, including cash and some sports technology.

For example, shock absorption technology for sneakers, sweat absorption technology for sportswear, etc. allows Li Screw's product technology to improve rapidly. Li Screw also sold their products to more countries and regions through the sales channels of Feng Yu Holdings and Taihua Holdings, and sales skyrocketed year after year.

At this time, Li Screw is already listed in the Mainland. Although the share price has fallen a bit this year due to the large decline, it is still the largest sporting goods company in Huaxia and has become the largest and highest market value sporting goods company in Asia.

At this Olympic Games, not only will Li Screw's LOGO appear more than once, but Prince Li Screw, like previous generations, will be the one who lit the Olympic sacred fire!

This opportunity, naturally, was also managed by Li Screw, one because he really had enough seniority and prestige, had enough gold medals, had a certain international visibility, and the other was the result of Li Screw spending a high sponsorship fee.

Well, Feng Yu also helped to say hello.

Turning back, Li Screw will personally endorse the product, allowing the company's products to be sold in every corner of the world!

Feng Yu doesn't know, many corporate executives who are in front of the TV are crazy, and are calling Huaxiao Group to ask, why are our advertising footage so short and your Huaxia brand footage so long?

Wen Dongjun is also one of the people who answered the phone here. He is understaffed. Although he is a leader, he also has to go into battle personally. He hung up a phone again and stretched his lazy waist.

What's so unfair about these idiots? How much did you spend? Don't know how much more money did you spend on these lengthy brands?

It's expensive to advertise, of course it takes longer. If it's all the same, that's the real injustice!

As for why the brand advertising costs are just a little higher than the companies questioned, that's coincidence. Why?

“Captain Man, this business representative just called me a scolder!” A little girl said in tears.

Wen Dongjun was furious: “Which company is it? Call them back right away to apologize. The phone calls are recorded. If you don't apologize right away and compensate for the damage, report the incident! It's Huaxia, and it's against them! ”

These possible problems, they've all been studied, and the decisions made above, have to be justified.

There's a lot of money, a lot of footage, a lot of time. That makes sense. Transaction accounts, that's the evidence. Be polite, but you can't hold your breath. That's the temper!

“The representative of Coca-Cola. ”

“What happened to Coca-Cola? It's just a soda salesman! You call him back, I'll tell him myself. Otherwise, under contract, we won't let Coca-Cola's LOGO show up in front of the camera for even a second! ”

Wen Dongjun was somewhat dissatisfied when he was assigned to do logistics. What he wanted most was to be in charge of the scene, could he see it in person?

Although he was also given the position of team leader, that meant that after the Olympic Games he could have a position of authority if nothing went wrong. It is no longer bracketed and deputy town treatment is written.

But that's it, Wen Dongjun is still unhappy, he would rather not promote, but want to watch the scene.

Now he already has a fire, there are people looking for trouble, this just happened to hit the gun ~ mouth!

……