Extraordinary Genius

Chapter 1816: Moving Towards Goals

Feng Yu and Liu Jianzhi have been discussing this for a long time. Everyone agrees that it is difficult to make a loss to the fruit company at once, but if the business of the fruit company is gradually eroded and their product sales are gradually reduced, then after three or five years, the fruit company should also decline.

For example, now the main products of fruit companies are IPOD, ITOUCH, IMAC, IPHONE, IPAD, etc. Among them, IPOD is already going downhill. Now there are smartphones, and music phones that specialize in enhancing sound effects. Fewer and fewer people are buying MP3. Even if they do, they are buying AIWA, which is the best.

And ITOUCH itself is an upgrade to the IPOD, and it's not surprising that the IPOD is going to be phased out. Perhaps in two or three years, it will be completely eliminated.

Laptops, sort of a fist product of fruit companies, their hardware and software are well integrated, firewalls are good, office performance is outstanding, and they are still very popular with some working people.

But poor value for money, which is also a big drawback. Even after the group pulled down the price of laptops all at once, the inexpensive features of fruit companies were amplified again, and in business office books, competition grew more intense, and fruit companies' sales did not improve much.

After the acquisition of IBM's PC business, Yanni began to aggressively attack the North American market, plus the original worn, Huipu and other brands, Lenovo, Si Xing and other brands, fruit companies really survive in the crack.

Other brands are multifaceted, ranging from inexpensive netbooks to higher prices such as gaming books, business books and ultra-thin books, basically.

But fruit companies seem to focus only on light, thin business books, and the performance of games and entertainment has not been very good, some of which have been enhanced, so the price becomes very expensive.

This limits the Fruit Company's IMAC itself and naturally sells less well.

As for smartphones, fruit companies did a good job, but after the storm hit the North American market, fruit companies grew very generously in their mobile business.

Their IPHONE-3G did not sell as well as expected, and they were again forced to lower their prices in order to clean up their inventory.

However, the gross profit of this phone is still very high, although the R&D costs are not low, the gross profit is high, and the sales volume does not match.

As for IPAD, they don't sell as much L-PAD as they would have liked to, even to say, all the other brands of tablets in the world can now be combined to compare with L-PAD, where Lenovo Group is the absolute dominant player.

It can be said that Feng Yu's company can comprehensively suppress fruit companies, but it is not that easy to say that a stick killed them. The most important thing is that fruit companies are well known for their brands on the North American side, they have a lot of dead and loyal powders, and they can make money even though they grow on the European side.

Fruit companies on the Asian side are no good, and now they simply do not enter the market. Fruit companies focus on preserving the share of the European and American markets to ensure that the company can still make a profit.

Now that the global economy is falling, they are also worried that sales of electronic consumer goods will decline over the two years and that if the decline is severe, it will have too much impact on fruit companies.

They don't use their fruit company electronics, they don't basically use their software. They make money from combining electronics with software, just like they do, and they definitely don't have the scale today.

Feng Yu can no longer use low-cost tactics, which also damages his brand and can easily be sued for dumping.

Feng Yu is now trying to get people to classify these products, at a time when the fruit company's products are all in the second grade. But it is not enough to divide it into third or even fourth gears so that the fruit companies can fail completely.

Feng Yu firmly believed that the day would not be too far away, and Microsoft would no longer look at fruit companies as big. Even thinking about Silver Mountain, Microsoft no longer needed fruit companies to prove that they were not monopolies.

Under the siege of two major software companies, other software companies will not be courteous to fruit companies. Plus other electronic manufacturers will target fruit companies' electronic products, Feng Yu does not believe that fruit companies can still grow.

The most profitable products of fruit in previous life, whether it's MP3, smartphone, or tablet, were all developed by Feng Yu's company. In this era, fruit companies are a follower.

If the followers of the wind can go beyond them, then Feng Yu should consider whether the executives below are qualified.

Electronic and electrical products are rapidly being upgraded and many new technologies appear every year. Many of the products that were once in short supply and demand have been slowly eliminated, including Feng Yu's products.

By now, VCDs to DVDs are virtually unsold, HD DVDs still have a little bit of sales, portable DVDs still have a little bit of sales, but with the patent rights here, windstorm appliances still make a lot of money each year.

After all, computers are growing rapidly, and the patents for optical drives in computers are mostly here in windstorm appliances. Product updates quickly changed, Feng Yu asked them to pay attention to market changes, pay attention to adjusting product production at any time, be sure to avoid product backlog.

At this time, the set-top box was selling better and better, and now many families are watching digital television, and this promotion is going fast and gaining popular approval.

Since the fall of Tom Sun, there has been no competition with Taihua Holdings Group for STBs. Several brands of STBs have sold very well and exports have been very popular.

Currently, more than half of the world's STB production comes from Huaxia. This side is the largest, guaranteeing the lowest cost. And technology is in the first place, and there are brand advantages, and Microsoft is also making set-top boxes, but they don't sell very well in North America.

Bill Gates failed as a console, or as a set-top box, or even as a tablet, as if Microsoft had never succeeded as an electronic consumer.

But Bill Gates doesn't care. Microsoft's wealth is huge. Even if this product loses, it makes many investors willing to go ~ gambling. If Microsoft can succeed, Microsoft's share price will inevitably rise.

So while Microsoft has launched a number of failures in recent years, stock prices have risen along the way. It was not until this financial crisis that Microsoft's share price fell again.

But Feng Yu is sure that when WIN7 is officially listed and Microsoft's share price starts to rise, Bill Gates, like in previous generations, will put a portion of it into his own foundation.

Alternatively, a share will be donated directly to your foundation. Turn your left hand to the right, and then you don't have to pay taxes, and you can earn a good reputation, which is what millionaires do.

If Bill Gates was previously unhappy with Feng Yu's richest man in the world, after this financial crisis, Bill Gates should no longer be able to compare himself to Feng Yu.

Feng Yu is another big step forward from the dominant IT industry.

……