Extraordinary Genius

Zhang Ruiqiang knows that the succession of the consortium is much simpler than that of the holding company, and it will be easier to manage. He thought that Feng Yu was like this, for the sake of his family, which is also human nature.

But Feng Yu really didn't think about it. There are many options for the future of the child. In any case, his child will not be poor. It is not good to give him too much money.

Feng Yu just believes that this investment is more cost-effective, can have better cohesion, and can greatly enhance the company's risk resilience.

Since Zhang Ruiqiang has no objection, then things are much simpler. Feng Yu can vigorously develop the banking industry's extremely relevant business. He wants to be the one that all consortia can only look to.

“Feng Yu, I need to talk to you about something, little thing. ”

Feng Yu looked at Zhang Ruiqiang obliquely, what you asked, can it be a small matter?

“Look, the big car companies in our country have always wanted to revitalize old brands, but the results have not been satisfactory. ”

Feng Yu was somewhat curious: “Right, a lot of our own brands. I think it's okay. The advertising is good. You can also see a lot of them in the street. Why are you still trying to make them move beyond Matsue? ”

The Songjiang brand is the owner of a decent car in China, and so many of the top foreign car companies in this location cannot be shaken, let alone domestic car companies.

While global automotive companies have been affected this year, sales have fallen and turnover has fallen, Iceland Machinery's automotive business is still growing.

Foreign cars are not selling well, but Huaxia's car sales are still growing. Not only the original brand, but the new leopard is also very popular.

In the world's largest automotive enterprises, apart from Iceland machinery, turnover has declined in Europe, North America and Asia, and even many brands have suffered losses.

But Ice City Machinery is such an exception, not only is there no loss, it also makes more money.

Other domestic automobile enterprises have also developed well in recent years. How can we look at Zhang's old appearance when it comes to supporting the state, focusing on local protection of navigation, and the outbreak of the domestic market?

“You don't have to be kidding me. If those people can get the company to surpass Matsue, I'll transfer them directly to the cloth committee, but they have to have that skill too.” Zhang Ruiqiang shook his head. It would be nice if Feng Yu were willing to become an official.

“I mean, they don't spend a lot of money, whether it's advertising or technology R&D, why is their sales just not working? ”

Feng Yu thought, "Can you give me an example? ”

Influencing product sales is multifaceted, and Feng Yu cannot be summed up simply. But in general, if the technology is good and the publicity keeps up, the sales should improve. Is there a problem with the service? Or is there something wrong with the publicity?

“For example, this red flag car used to be our domestic first-class car brand. Our concierge cars are all red flags. ”

“Later, as you know, no technology, no production, gradually falling. Later, FAW developed a revival plan for it. It didn't cost much. Good technology was used. Advertising was not dropped. Why is it that nobody wants to buy it? ”

Feng Yu has also seen this problem online in his previous life, spending tens of billions of new R&D models, and selling more than 5,000 cars a year. There is also a concept car costing RMB 5 million, and it turns out equally unheeded.

Feng Yu thought about it and said: “Advertising is also strategic, to highlight the characteristics of the product. I haven't watched much TV lately and haven't noticed the red flag car ad, so I'm not very judgmental. ”

“But I know that if the ad doesn't work, even if it costs a lot of money, it's very dense and it doesn't work well. Most importantly, advertising must be consistent with the actual situation of the product. ”

Some products can be advertised a little exaggerated, but the advertisement for this type of car, if you exaggerate it too much, is false. If you have footage running in the desert, the consumer must think that you can drive in the desert, and if you can't, the consumer will be very disappointed, and there will be a sense of deception.

“There is no new technology, it must be good, mature technology is the best suited to the market. If you're not even stable enough to get some tricks bigger than the actual technology, the consumer won't buy the bill. ”

“Another product look and upholstery are important, and if this car looks like a cheap car from the outside, then even if your interior is luxurious and performs prominently, there won't be many people willing to buy it, many people buy it, and the figure is a face. ”

Many people buy cars, first thinking about brands, then other aspects, big brands, have face!

“We must also keep up with the after-sales products. We have 4S stores in almost every county in the country, and after-sales service is very well placed, which other brands cannot imitate. ”

“Finally, I guess it may be a matter of pricing, and if the pricing is not done properly, like the price of our Pine River brand, then the failure must be the red flag, even the new Red Flag technology is no worse than our car. ”

Zhang Ruiqiang was curious: “Then why? The technology is not worse than yours, it is also an old brand, so much advertising is done now, why can't it be sold? ”

Feng Yu shook his head, and the price was really the same as Songjiang Automobile. So it should be a grade with Guo Ao?

“Old brand? How many people would like an old brand? How many people have ever been in a red flag car? Once a red flag car, they could only look up to it, but now, leaders have relaxed the standards for purchasing buses? We're the first choice in Songjiang, aren't we? ”

“The renaissance of the brand is not something you can do with some ads, and you can send someone to visit the automobile factory in Kirilenko to see how they revitalize Volga. ”

“Some vintage designs can be made on the exterior, but they must not look too ugly. And the brand value of the red flag brand is high, and you want to rely on the added value of the brand to increase the selling price of the car, which is to imagine the sky opening. It should be regarded as a new brand, playing love cards at best. ”

At this time, the red flag is worthless in Feng Yu's view. Give it to Feng Yu for nothing, not even Feng Yu. Brand awareness is high enough to have brand added value.

What else do you talk about adding value to a brand that is already depressed? Instead of learning about Magic Duo cars, take the low-cost civilian route and gradually upgrade it, even creating a new mid-level brand directly.

Feng Yu finally cautioned that FAW must not imitate Ice City machines, make concept cars, make high-end cars, they can't play with this.

Technology can create value only if it is used in the right place. If you use the wrong place, it becomes a joke.

Every enterprise needs to find its own path, copy the experience of others and never get out of its own way!

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