Extraordinary Genius

Is it still a mistake that horse shipping is a little too cheap for us to attract more customers? Low prices give them the biggest advantage, why does Feng Yu say it's a problem?

Does Feng Yu believe that the price of the product should be increased in order to increase the profitability of the single product? But then our competitiveness is weakened.

“Director Feng, I don't quite understand. ”

Feng Yu turns on the computer on the horse transport desk, then taps to open the treasure collection net and search for the Li Screw Sports brand.

“Look, these running shoes, for example, cost RMB 399 yuan at the boutique, but you see the treasure collection online, they cost from 59 to 399, isn't the picture the same? ”

“Of course there is a picture error in it, maybe not this shoe, so it's cheaper. There may also be promotions, so the price is discounted, but there's more in here, which is fake! ”

“You think counterfeit goods are detrimental to the interests of the brand merchants, you just provide a platform and indicate that if the other party sells counterfeit goods, you will retain responsibility, but how much have you done over the years? ”

“A lot of people, especially some users who just used Treasure Net, think that what Treasure Net is cheap, and that's what you advertise, right? But can it be cheaper than the cost? ”

“Normally, even discounted promotions do not discount sales. But by your own calculation, for 399 shoes, why only 59 dollars? Is the cost of these shoes so low? ”

Why do many people choose to take out treasure nets, the most common answer is one, cheap.

Cheap is not necessarily a derogatory term, but if cheap buys fake goods, then the nature changes completely.

Feng Yu searched for other products, such as Chanel's lipstick, which sold for 299 yuan, which is already a very cheap one, but what about the online collection of treasure? 29.9 yuan all have one, even cheaper.

The cost of the store is so high? Absolutely not!

Obviously, that low price is fake.

Perhaps one of them is not a fake. For example, there was a fire in a garment factory that was later extinguished by fire, but many of the garments were soaked in water and sold in discounts. The price was genuine, but the reason would be indicated.

And more cheap big brand products are simply fake goods. It's not just to the detriment of brand manufacturers, isn't it to the website? If people think that the Treasure Net is full of fake goods, there will surely be a massive loss of users in the future.

How could Huaxia have risen so many e-commerce companies? At a time when treasure collection has been done for so many years, users have gone far beyond each other. The biggest reason is that someone else is in the name of a genuine product.

Many people don't care how cheap it is, they just find it easier to shop online. The vast majority also care more about whether the product is genuine than the cheaper price. Because a lot of people obviously pay the same price as a boutique, it's still fake!

I don't want it to be cheap, I bought it or it was fake, which is very hard to accept.

Ma Yun rebutted at this time: “Director Feng, this is a real blow, but it needs a lot of cost, too much work, but it has very little effect, and may even hurt the fundamentals. ”

Feng Yu shook his head: “Do you think that consumers are not foolish? This is a particularly inexpensive commodity. They must also know it is a fake product, but just buy a face and satisfy vanity. Consumers like that don't complain. You're not responsible, are you? ”

“But did you ever think that our entire country was faking, that the fake goods in the malls were disappearing, and now they're back on our treasure collection net? Who do you think will be most affected the next time you take a hard fake? ”

“We provide the platform, we are rent-free of online stores, but we charge each other advertising fees, right? Our intelligent search system pushes fake goods for consumers, right? Is it really nothing to do with the website? ”

“The low-priced approach to market grabbing would have been correct, but there is a huge problem that low-priced products should not be sacrificed at the expense of product quality, website credibility, or even violation of laws and regulations! ”

“But consumers are now choosing stores based on credibility, and we have a diamond and crown rating system, which is still very effective.” The MNM again argues.

“Yes, diamonds and crowns reflect the credibility of the merchant to some extent, but this can be brushed out, you admit it? And in the beginning, many consumers didn't know how to complain at all, so even if they bought fake goods, they wouldn't complain, and the system defaulted to positive reviews. ”

“You can also search the internet, see, the treasure collector threatens consumers with deleting negative reviews, phone harassment every day, it's annoying. ”

“This kind of news may have been released by competitors, but are you sure there are no real cases? ”

“I know you're attracting consumers and merchants, and now you're charging merchants to make money, but don't you see that there are a lot of stores that have just opened up and are just a few diamonds in less than a week, and their products are really that popular? ”

Many new shopkeepers find it really hard to attract customers without diamonds, so they get people to brush their bills. Anyway, they are also left and right handed, the fee-paying network is extremely low, even many don't charge, they pay extremely low cost, they can brush their credibility to a few diamonds, even to the crown.

Brush the list, brush the reviews, you watch online, many good reviews are not at all donkey lip right horse mouth.

“Director Feng, I know what you're saying, but it already exists, if we clear it all, it's not just a workload issue, but many businesses will disappear, and many of our consumers will leave, because some people are just rushing to cheap. ”

Feng Yu shook his head: “You don't fully understand these meanings. Some commodities may not have their own brands, but they are designed and produced by themselves. This doesn't need other people's big brands. As long as we push them, they can sell well, and there is no risk. ”

“And some of the obviously fake products, if we keep them, we will be judged by consumers to be fake goods only, unable to attract many high-end consumers, and we will not want to sell those expensive things. ”

“Director Feng, we've also taken this into account, and our idea is to split Treasure Net and slowly explore reputable merchants and get them into new websites, such as setting up Treasure Stores. On the other hand, some discounted products are placed on a website that specializes in discounted promotions, launching special offers every day, like supermarkets. ”

“The original treasure net continues to be preserved, and even in the future, more strikes can be made in this regard, so that counterfeit goods disappear! ”

……

PS: "Domestic Animation Adventure," a new book by the Fourth, very interesting. Would you like to go and recommend it? Is it okay to add it to the book list if there is one? Thank you ~