Extraordinary Genius

Chapter 1996 Changes in the Electrical Appliance Market

“Feng, when we're so happy, shall we celebrate with some Chinese elements?” Kirilenko suggested.

Feng Yubai glanced at Kirilenko. When Feng Yu bought the estate on this side of Los Angeles, Kirilenko came twice later, saying that the house was all American style of decoration. As a Huaxian, Feng Yu must have certain elements of Huaxia.

At first, Feng Yu thought Ki was going to promote the wind ~ water, but after seeing Ki's gift to him, Feng Yu really wanted to ask, did you prepare this damn thing for yourself?

What's the biggest Huaxia element in this room? Not those Chinese books, but a mahjong machine!

It makes sense to put the right Huaxia elements anywhere.

The thing that made Feng Yu feel most silent was that Kirilenko, in order to have someone to play mahjong with, was stunned to let many of the executives of Polar Bear Holding Group learn, and there were more people from Windstorm Holdings and Taihua Holdings.

In Brother Ki's mouth, this is the most representative of the elements of Huaxia and should be promoted vigorously. This is Huaxia's Nazi!

In fact, there are some gambling games in Europe and America at this time, and there are mahjong machines. Many foreigners also find it interesting to play, and many are obsessed with it.

Ralph and Shepsov, CEO of Polar Bear Holdings, play with them and chat with each other.

“Feng, Tom Sun's people contacted me and wanted to work with us again. Three.”

Five cartridges. Thomson, is this happening again? I also heard from Philip last year that Tom Sun is still at a loss. ”

Feng Yu is a little curious. Where does Tom Sun have the confidence to work with them? Thomson was the one who said he didn't cooperate, and Thomson was the one who turned to other companies to cooperate, so don't talk about people.

“What has developed is that I can't develop, so I think of you and me.” Since the agreement between Tom Sun and Feng Yu Enterprises was torn down, the Eastern European market has also been lost.

Kirilenko doesn't run any electrical companies, but there are sales companies, with the best sales channels in Eastern Europe. If you have any products that you want to sell well in the Eastern European market, then you are right to look for Kirilenko, the retail bosses in Eastern Europe are not blown out.

Thomson wanted to restore their glory by passing Kirilenko and then re-establishing a relationship with Feng Yu.

Thomson was the big electrician in the North American market, the top three in Europe. But now, there's no ranking.

Europe's boss was taken over by Philip. Asia is a pack of deer hunters. The brands of island countries and South Korea operate well, but the best is Huaxia, and so is North America's market.

The most successful of these is not Feng Yu's brand, but a collectively owned joint-stock company - Haier.

In the beginning, Haier became the second largest consumer electronics market in North America, suppressing universal electrical appliance brands, but lagging behind Thomson.

Thomson, who is at the top of the list, is number one in the global market for refrigerators and washing machines, as well as in the areas of television, kitchen appliances, air conditioning, etc.

At this time, what are the world's top selling and profitable brands of TVs, Changhong, or Huaxia, and Taihua Holdings indirectly holds some shares through windstorm appliances?

Who's the boss in the air conditioning sector, Gerry, or Huaxia's brand?

Small appliances in the kitchen stand side by side, such as Grant, Hill, Midea, Siemens, General Electric, Sanyo, etc., all have their own advantages, until then the boss was Thomson.

Another important reason why Thomson and Taihua Holdings broke it up was that Thomson asked Taihua Holdings to restrict the development of brands such as Haile, Glens and Gerry in Europe and America and help Thomson occupy Huaxia Market.

Feng Yu is not incapable of doing this, but how could he agree to it?

If you don't help your own country's enterprise development, then you can restrict it and help foreign companies to occupy the market. Isn't that selling ~ country ~ thief!

It's useless to say that Zongqing first refused directly. Together with some business development conceptual conflicts, we ended up splitting up.

But after the division, Feng Yu's enterprise development was still very good, and Tom Sun went downhill. Today, it has completely fallen, and many businesses have been divided.

“Ki, do you want to help them?” Feng Yu asked.

“I'm not interested, but I don't know what you think. That Thomson, it's really not much, and Warsaw's appliances are the most popular in Eastern Europe. Good quality, cheap prices, and good after-sales service. ”

In fact, the quality of appliances is good, the price is cheap all over the world is advantageous. Even in markets like US and island countries, it seems like developed countries, very rich, but you will find that the sales of high-end products are not very good at all, and cheap goods are what mainstream consumers seek.

Many people say that Huaxia lined up for robbery when there was a discount on what supermarket, and that's not the case outside the country. But it's true that when you go abroad, on some kind of black Friday, on all kinds of holiday promotions, the Americans are even crazier than Huaxia.

Huaxia is at least the most developed e-commerce in the world, to some extent avoiding holiday robbery in traditional supermarkets. Don't look at Mi State-owned Amazon and Baobao, they really can't compare to the prosperity of e-commerce.

There are some things that can be done in Huaxia that cannot be done in the US because of the cost problem. Huaxia is so densely populated, the US is far from home.

Kirilenko was not interested in Tom Sun, which saved Feng Yu the trouble of persuading him: “I'm not interested either. Tom Sun betrayed us, his fall was his own fault, and I was not interested in reaching out to the traitor. ”

“Moreover, the world's electrical appliances are now divided into five main camps, the European camps, which have a great advantage in selling in Europe, backed by the European Union. The US camp, backed by North America, a mature market, also has a certain influence in Europe. Island State camp, electronics and appliances have been a powerful country for many years, Asia, Europe and the Americas are not bad. Huaxia camp, with good prices and cheap prices as its main advantage, though brand promotion is slightly worse. There is also the South Korean camp, the weakest in comparison, but not insignificant. ”

Like Heil, he's already the boss of the appliance market, but the brand value isn't high enough. Annual sales of more than $20 billion, net profit of about 10%, brand value less than $1 billion.

In some large enterprises, the brand value can even be comparable to sales, and should be similar to net profit at the beginning. From this point of view, the promotion of brands such as Haier is still slightly weak, the product is best-selling, and the brand concept is not very good marketing, which is far worse than storm billboards.

Huaxia manufacture is very hot in the United States, but Huaxia brand is much weaker. This way, Feng Yu needs to change the situation. Let the world know that Huaxia manufacture is the best, Huaxia brand is also the best!