Extraordinary Genius

Companies such as Amazon have increased their investment in the UK. In their view, the UK market is very similar to the US market and should be easy to promote.

The UK market is actually better promoted than the US market because of its small size. However, the promotion of payment software has encountered problems.

Since the introduction of such major promotions as payment packages and Baobao, other financial institutions such as banks have seen the implicit benefits.

They found that the Internet payment software actually had many similarities with banks, especially account transactions.

The bank's most valuable asset is the books. Knowing the company's financial flows at the time of the loan would allow a better assessment of the risks. Various financial products can be targeted and sold to targeted customers.

Why say that in previous life there was a lot of payment software, only the Ant Gold Clothing of Horse Transport was called real internet finance because of the accounts.

This is a piece that traditional banks can never abandon, and when they discover that Internet payment software has this feature, they are also promoting their online bank payments.

And not just on computers, but with the emergence of smartphones, they have developed mobile payment APPs, which greatly affect the promotion of payment packages and Baobao.

Baobao is fine, there is a handling fee in itself, and the profit is clearly visible. Payment packages, on the other hand, do not yet have a handling fee and are mainly provided with account resources.

This also leads to a much bigger investment in the pre-payment package, much bigger than Baobao. The cost of promotion is not yet profitable, which puts a lot of pressure on the paying companies.

Amazon and other businesses have not been affected, as they promoted not only payment packages and Baobao, but also various online banking payment methods.

Many people still believe more in banks, and there are incentives offered by banks, such as redeeming gifts for spending points, which slows down the number of users of payment packages and clubs considerably.

Promoting these software is not enough with ordinary advertising methods, Feng Yu told them to understand innovation.

How can advertising be innovative?

Feng Yu told them one of the most unexpected ways is to send money!

In previous life, how to promote payment packages, WeChat payment, etc. is most obvious in Huaxia market, which is money donation. Whether rocking red envelopes or collecting Wufu, the number of users has greatly improved.

Internet products, the number of users is the basis for profit. Like Twitter, there are not many profits, but because of the large number of users, especially active users, their valuation is constantly increasing and is now assessed at tens of billions of dollars.

In the opinion of financial analysts, with users, even if you can't make innovative products, you can make money by following the wind.

For example, Huaxia OQ space, where there is an OQ farm, Huaxia Network also launched Huaxia farm, which was not charged at first, but when many users became addicted, a variety of value-added services began to be introduced.

Like spending money on land reclamation, paying for dogs, spending money decorating farms, paying for new seeds, etc. When the game was first developed, everyone was bored, but in fact, everyone who played it was obsessed with it.

Watching computers steal food all night long, getting up regularly in the middle of the night to steal food, and countless people using all kinds of fee-paying plug-ins, they even played with this at Zongqing first.

When the farm leaves, it is said, seriously affects the efficiency of the office staff, but what can be done, not many people will play again? Even on Facebook, there are many Europeans and Americans playing.

The fun of upgrading, the achievement of cultivation, the eavesdropping of vegetables, the satisfaction of harvesting, all of these netizens are the same.

So Feng Yu thinks that the way that previous generations can promote it in Huaxia can be promoted in other countries, because basically, there are a lot of similarities among Internet users around the world.

“Boss, money for promotion? Can you believe this guy?” Wu Zhigang has some doubts. This is how many online tours are now promoted, sending money or something, but at first glance, it's not the gold coin in the game.

“Others say, maybe nobody believes, but I say, there will be a lot of people who believe. Besides, we can have notaries notarized to let you know that it has legal effect. ”

“And the numbers are low, and no one may believe it, but when the numbers are high, a lot of people are willing to try it, after all, it's cheaper than the apparent cost of buying a lottery ticket, and you don't have to pay a penny. ”

Wu Zhi just thought about it, that's true. It's like buying a cell phone and smoking a cell phone with a shopping ticket, which is certainly less engaging than walking by and smoking a cell phone at random.

Not that the old lady in Huaxia liked the free lottery, but those abroad liked it, rich people, after all, were still a few.

And the kind of surprise that wins a prize often goes well beyond the value of the prize.

“Boss, how much do we pay for the lottery promotion? ”

“A billion. ”

“How much? A billion dollars for a raffle alone? What's not in the ad?” Wu Zhigang was surprised, that's too much.

“You're not wrong, it's a billion. RMB, but I don't think it's enough. Huaxia needs a hundred million RMB, plus at least 50 million dollars and 50 million euros in bonuses, plus a lot of money in the UK, island countries and other markets. One billion is not necessarily enough. ”

Past life payment bags and so on in Huaxia, that's 200 million, this is when payment bags are already on fire. But the effect is well over 200 million.

As long as the ad works well enough, don't say it's worth a billion, it's worth two billion!

Just like the original brain damage, loan 200 million to advertise, that year sales surpassed 2 billion, Stuart turned around, became the king of health products in Huaxia, and returned to the ranks of millionaires.

“What about our specific approach? What about the lottery? Smoke once per account? Or can you draw a lottery every day? How do you set a bonus? ”

Feng Yu shook his head: “There is no bounty grade, just one grade, this is called a collection card draw. Each participant collects a few cards, like five cards, and eventually divides the bonuses equally according to the total number of people. ”

“If there is only one person gathered, then this person is entitled to the prize. If 10,000 people are gathered, 10,000 are divided equally. It makes you feel that the fewer people involved, the more likely they are to share more money. ”

“Boss, isn't that right, so they won't tell anyone else?” With so few people sharing money, it is possible for them to share more money.

“No, there's one more thing called card exchange. You have cards I don't have, I have cards you don't have, you can give each other. This will ask them to add more friends to help us promote them. Believe me, this game will set off the popular boom again! ”

……

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