Game Market 1983

“I'll give you 100 free M.E.S from Mintendo. And I'll give you three months' rent in advance from this store.

Then, after watching me, Yamashta's expression shocked me and I spoke in Japanese.

“Hey... strong man. I can't give you 100 devices for free, no matter how miserable the owner is! ”

But I explained Yamashta's words again to Toy Box's boss who was holding a dazed controller behind his back.

“In Mintendo, we are offering a $1,000 incentive just for our device to be on display. ”

“Hey, strong man!! That hasn't been cleared by Mr. Kamachi yet!! ”

“But since you have a situation, I will pay you three months' rent higher than that as an incentive. Instead, for three months this shop's show window will be managed in Mintendo. What would you do?”

“You can run my shop for another three months. Okay. If I can do that, of course I'm okay!! ”

“Then I'll have our machines in this store tomorrow. Please take good care of him. Boss.”

“Thank you, thank you, thank you so much.”

So Minten's first historic contract with the M.E.S model came true. Two weeks later, Super Maridge from Japan began spreading at a rapid rate to the US Game Center, thanks to a new way of doing things.

&

“W-Wilson, hold it right there. ”

“Mr. River. You mean here!? ”

“Yes!! Right there... Ahhhhh!!! ”

Kudangtang!! Puck warr....

“Huff!! Mister River!! Are you okay!?"

“Th-that's okay. It's okay. Ugh.”

“You're young and lively, I'd break bones! Hahaha!”

It's been a month since we put the MINTENDO M.E.S on the toy box. I was putting a banner on the window in front of the Toybox shop. I put away all the other toys in the window, put one M.E.S like a premium model, and then hung an item box or a brick-shaped mobile in the air with SuperMaridge's playback footage.

It was as if everyone passing by was reminiscing about the stage of Super Maridge.

“Ow!! Super Maruzzi!! ”

The little boy who was passing by raised his elasticity as he pointed to the TV in the window. I'm like, "Yeah!!" ’He waved his fist, smiling and clapping.

After hanging up the banner, I came back inside the store with Wilson, the owner of the Toybox, and Mr. Yamashta, who was organizing the inventory in the warehouse, was sweating his balls off.

“Have you finished cleaning up? Well done."

“Mr. Wilson. 200 extra. I've put them all in. ”

“Thank you. Here you go. ”

Mr. Wilson smiled as he handed the drink to Mr. Yamashta, who was wiping his sweat with a handkerchief.

“You can have the staff down there, too. Are you having a hard time? ”

“No, no, thanks to you, I can't just sit here comfortably, because the bows are finally opening up. I've been stuck in a dark office for the last eight months, and now I'm tired of it. It feels good to work because I'm moving like this!”

Yamashta became a completely different person from the day we first met. My first impression was a complete lung, and now I'm a little more human. I swallowed a drink with a bloody smile.

Daughter! The door of the store opened at that time, and the mother who came with the child asked us.

“Do you, by any chance, carry anything out here called M.E.S? ”

“Welcome, sir. The item just arrived and is now available for purchase!! ”

Yamashta was not the only one who changed. Mr. Wilson was also contributing to mintendo's aggressive marketing, which was driving tremendous revenues. He was originally a gaming enthusiast, so he taught his shoppers how to manipulate easily, and most shoppers bought M.E.S directly from him. 100 candles were thrown away in a single day at the same time Super Maridge entered the arcade center.

Mr. Wilson filled half of his store with our stuff, and we didn't spare him the full support. And a month later today. We were selling close to a thousand candles in this little shop selling M.E.S.

At that time, the boy playing Super Maridge and Duckhunt in the demonstration area cried out, catching his mother's crotch.

“Mommy, I wan 't that pleeeeaaaase!” (Mom, I want that!!!!!!)

Seeing that, I almost burst into laughter. As such, Super Maridge became a must-buy title for any customer who purchases M.E.S, and began leading the M.E.S in the U.S. market like a pair of wagons with Duckhunt. I remember my childhood when I saw that kid yelling at his mother... If he really likes games, he could be a great developer someday... I used to be.

&

Small gaps.

After squeezing a small crack in the frozen American game market, the M.E.S began cracking up a small toy store in New York City.

Mr. Wilson had a free demonstration of Duckhunt for those who were driving off the street. At first, the people who were just looking at it curiously started shooting excitedly at the TV, holding a shotgun in their hands.

In particular, Hunt was very responsive because of his intuitive way of playing.

At a nearby gaming center, people were sticking to each of the supermaridge substrates and playing, and within the United States, Super Maridge soon became the iconic character of Mintendo. The children began to become more familiar with Maridge than with the original American character, Popeye, and at last, several shops began receiving M.E.S. inquiries.

The exhibition incentive I had asked Kamauchi to proceed for only two months, but I once again reached an agreement to persuade Kamauchi to pay the incentive for two months unconditionally to the store where the M.E.S was first on display. I also explained to employees enough about how the game works and handed out manuals to help them sell it separately.

At first, Mintendo, a small leasing office, moved to a comfortable office with a little more leverage, and I hired a female assistant named Elise, who was at least ten years old.

She didn't know much about the game, but she was good at delivering goods and dealing with toy shops and deals. In this era, the medium of gaming was like a new business, so few people knew it well, and I liked that the answer was the most broken in the interview. I always liked to see them taking notes with their notebooks and pens when I went to the store together for market research.

Then one day. On the way back from market research together, Mr. Ellis carefully suggested it to me.

“Chief, each store has a very different style to showcase, as it delivers items to the store and fits the display. I just want it to feel a little more unified. And I think there's a store on the front of the store that only sells incentives. I think we should take care of it ourselves.”

“I've been feeling that way about the store recently. You've seen it exactly, secretary. ”

“If we train our delivery drivers separately and deliver the goods, we'd be more comfortable on the shelf.”

“Then there will be complaints among the couriers again, right? ”

“I think so. ”

“You might want to set up a team of outlets so that not everyone can do it, but it should be managed continuously after the display. ”

Since then, at the same time as the delivery of our products, associates visited the store and helped display the store, and decorated the store beautifully with various character products, the repercussions started to spread among the toy industry.

Initially, of course, some capital was poured into the industry, but rumors began to flood the industry that accepting goods from Mintendo would beautifully decorate shops as well as incentives. Once the M.E.S were successfully placed in the store, the sponge began to sell out as quickly as it absorbed water. A new wind started to blow on the American console market, which was staggered by Atari Shock.

I liked to do market research in plain clothes rather than being in an office with the phone ringing all day. Unlike when I first came here, I could easily find Super Maridge and M.E.S anywhere in the toy store on the street.

But only one. The biggest toy store on the street, Toy World, has yet to find Mintendo's M.E.S.

‘I'm still going to survive. Is this it?'

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