Game Market 1983

“Then let's make a fresh start in there. ”

“Hmm? What do you mean? ”

“RPG, for example, which is a long RPG, and like Super Maridge, it's a genre of action RPGs that fight directly against enemies in the field. If that's the case, wouldn't it be obvious? ”

“Great!! Strong!! That's good!! I love it!! Just my style!! You're a genius!! ”

Oh, yes, thank you. Shigeru quickly emptied his coffee and ran to the development room. Phew! Looks like the idea is spinning around in my head...

I was left alone in the break room and thought for a moment while while drinking canned coffee. The Dragon Warrior, the Karin legend, and the most popular men in Japanese gaming history, I hope you don't have to worry.

&

As expected, after the release of the Dragon Warrior, the Japanese gaming industry began to explode with RPGs. Unlike traditional action games, RPG genres were everyone's favorite genre - from children to adults - and as a result family sales increased, the NEGA disk had no room to stick anywhere in the market.

Although it was launched under the name of the next generation of gaming machines, all gaming companies had already preferred a well-supplied family, and the NEGA disc was struggling with several of its games.

“Haha, I knew the NEGA couldn't keep up with our Mintendo's footsteps. ”

Kamachi's confidence exploded recently and he was smiling gladly at the year-round stockbroker. Then Gunpei, who was next to him, smiled and began to confront Kamauchi.

“The Dragon Warrior is definitely number one among the students these days. Thanks to this, the volume of sales in the family that had been somewhat slumped has increased significantly once again. ”

Console is so weird. Finally, the console at this time was a machine that could not do anything by itself. The formula was established that the sale of the console is bound to soft because you can't download the game using the internet like you did in 2015, which meant that there would be a significant return on royalty in mintendo.

“I'm excited to hear that the game magazine reporter who covered the legend of Karin Shigeru yesterday also writes very well. ”

“I'm sure he'll blow up what he did this time. By the way, game magazines... Do you have books like that these days? ”

“Yes, I think it would be a good marketing opportunity for gaming industry news and new releases. It was popular with the students, so it seemed to be quite a break every month. ”

In the absence of the Internet, new information is shared only through magazines. I also had a memory of waiting for a monthly game magazine to be released before PC communication or the Internet began.

“So why don't we try a new marketing campaign using the magazine company in the Karin legend? ”

“Hmmm? Strong force. Do you have a better idea? ”

When I spoke up, the boss and Gunpei glanced at me with their eyes wide open. Kamauchi also secretly expected what was coming out of my mouth.

“It was just a week after the familial magazine started producing Karin's legendary cartridge next month. ”

“Oh, you knew about the magazine, too. So?”

“The legend of Karin is an exciting title for our mintendo, so why not try a premium strategy? ”

“Premium Strategy? It's the same game if you shoot it anyway. Anything to make a difference? ”

“500 starter cartridges in gold.”

Then Gunpei answered with a resilience.

“Ah!! You want to change the color of the cartridge? ”

“It's also rare in the same game. If you show the truth to a Phame reporter first, he'll write an article about it, thereby amplifying the expectations of the users who are waiting for Karin's legend. ”

“The same game, but introduces a special color to the initial production cartridge. That's okay, Ms. Grant. ”

“Not bad. But isn't 500 too few? At least 10,000.”

“No, that's exactly the right amount. You'll see!”

This was the beginning of a ‘limited edition' marketing campaign that would rob gamers' pockets until 2015.

&

The morning of the legendary release of Karin, December 17, 1985. Shigeru and I arrived in Akihabara, Tokyo. President Kamauchi and Gunpei also said they were coming to visit the venue this afternoon, so they must have started by now... Shigeru, who had a long face with a lack of sleep next to me, was stealing an elongated yawn.

“Kang Gun. Is it going as well as I expected? I'm already launching a few games, but I always can't sleep the day before they're released. ”

“I heard that the market response seemed to be fabulous, as well as the familiarization articles about Karin's legend in the month that followed. Let's go, shall we? ”

As I smiled and took a step, Shigeru chased after me with a slightly anxious look. On Saturday, we left the station and headed to the designated venue.

“Why are you so quiet on Saturday? Shouldn't it just be crowded? ”

“Sige, it's 9: 00 a.m. Saturday morning. Is there a crowd at this hour? ”

“Oh, really? That's what it is, isn't it? Haha!”

He's lost his mind. I glanced at her with a frown for a moment and walked back to the venue.

I stopped by Akihabara, and there were a few stores that specialized in games. The venue we are heading to is also the largest gaming store in Akiba. Because of quality games like Super Maridge and Dragon Warrior, Akiba Street has been so successful that it can no longer find traces of Atari Shock.

I was busy looking around, smiling as if I felt the birth of a newborn child. How long have I been walking like that... When I was almost near the venue, I encountered a strange landscape. 7: 00 a.m. Saturday. There were some young men sitting on the streets on the streets, usually on empty streets.

Kabukicho in Shinjuku or Shibuya is a bit understandable, but they were sitting here without a bar and were gathering together to talk about something.

“Can they get to us? I heard there are only 500 limited quantities...”

“Ba ~ bo. How could Mintendo solve all 500 of these stores in one place? It must have been scattered all over the country. At least 200 of them will come in, but that's not enough to get us there. That's why I asked you to come and wait for me last night!! ”

“Did you think I'd get people like this in the launch of a new game? ”

500 limited quantities of what? So you're here to buy Karin's legend? Then why are you here so far away from the venue? As soon as I walked past the muttering bastards at the end of the alley, Shigeru and I entered the alleyway leading to the event and froze.

“Y-you 're strong? I'm not dreaming, am I? ”

“Maybe you're thinking what I'm thinking. ”

Amazing... The procession of the people that stretched all the way to the event site was almost invisible.

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