Game Market 1983

EP. 12: Odd Marketing (1)

“Kang Jun-hyuk..”

When I heard the voice calling out to me, Shigere was walking from the hallway across the street.

Mr. Shigei was also holding the paperwork in his hand to report to President Kamauchi.

He looked closely at the payment issue in my hand and asked me.

“Are you done with your report? ”

“Just now. What's the status on Super Maridge 3? ”

“It's smooth enough that you don't have to worry. Heard you're making a psychic battle cartridge. ”

“Yes, as Mr. Segae said, the cartridge is currently impossible to implement. ”

“Disgusting fellow. I've raised both my hands and my feet to you. ”

“Huh? You already surrendered? ”

“I'm not surrendering!! Watch me. I'll show you the world's best Super Maridge. Because it's the last Super Maridge in the family, I'm also fully prepared for external marketing!! ”

“I look forward to it. I'm sure Mr. Shigere will play a great game. ”

“Hmph! A compliment won't do any good. Let's talk about everything as a result!! ”

“Okay, I'll see you at the final presentation. ”

I lowered my head slightly, smiling, and walked out of the hall.

&

A few days later, I found a game magazine with some promotional illustrations of the Psychic Battle.

Just two years ago, there were four magazines that were specialized in gaming that had only one fami communication.

“Phew... Shall we stop by one by one? ”

With my heavy briefcase in my hand, I found Gameshamp, the least recognizable game magazine.

When I opened the office door, I felt uncomfortable even breathing with the smoky black smoke that ignited the raccoon's den.

At this time of year, smoking in the office was almost everyday, so I smelled like cigarettes in any building, but this place is a bit harsh... How far is it?

‘I'll cut the smell off my clothes. Let's get this over with...’

He walked into the office and was wandering around, and a man with his hair halfway bared approached me and asked. The season was beginning to come in early winter, but my stomach was full of sweat on the armpits of a blue shirt, whether I was sweating a lot.

“Where are you from? ”

“Oh, hello. My name is Kang Jun-hyuk, a Mintendo employee. I stopped by for a promotion on the upcoming game. ”

“No, from mintendo to our magazine? My name is Murasaki, the editor of the game champion. Come on in.”

The name Velho is mintendo, so it should be easy to access. But Murasaki (Purple) is a strange castle. Of course, reading the Koran will be different... but I was led to the reception room by the editor of Murasaki.

“If this is a game from Mintendo, I like it a lot, but what kind of promotional car are you here for? Is this Super Maridge 3 you're working on? ”

And I said, "Oh, Super Maridge 3 is very secretive. It's called the Psychic Battle. ”

“The Psychic Battle... the new IP of Mintendo, formerly known in Palmy Communications. ”

“Yes, it is. I am Kang Jun-hyuk, the main director of the Psychic Battle. ”

“I've heard of it. There's a competent Korean employee in Mintendo.”

Unlike the old Fox Soft days, the Fortress went to a company and saw this reaction in my name, and I'm sure I've gained some recognition.

“No. I'm flattered.”

Anyway, I want to stop saying hello and get out of here. I can't breathe...

I hurried out the envelope containing the promotional illustration from the briefcase and presented it to Mr. Murasaki. There was something else in the brown envelope besides the illustration, but Mr. Murasaki also asked me, picking up the envelope and telling me.

“Can I take it out? ”

“Yes, please. ”

I smiled and nodded, and he pulled out two promotional illustrations from the envelope. The first main illustration Mr. Murasaki picked up depicted the psychic battle that Morita was particularly interested in, and the superpower of the third blue scalpel, Aoi Tsubasa.

“Wow, this is some quality. Characters are very attractive. ”

Mr. Murasaki was very satisfied when he handed over the next illustration.

“Huff!!! ”

In the second illustration, Aoi Tsubasa, wounded and defeated by the enemy, looked at him with a fierce look. The parts that were wrapped around her like armor on the first page were also completely shattered and torn, making her feel closed as a whole.

“This, this...”

“It's just a promotional illustration. Haha... Are you okay? ”

The Psychic Battle targeted adults more than children.

Because of the special chip, the cartridge unit price was forming a slightly more expensive mintendo at 7480 yen.

Murasaki continued to look at the two illustrations in succession, smiling in mysterious ways.

Well, this kind of reaction to the editor won't make it in the magazine...

“That must be some dramatic propaganda you've never seen before. You can use it as the main cover of the next issue!! ”

“That would be great for me! Please set it so that I can see the wounded Aoi Tsubasa as soon as possible. ”

“Oh, I see. But in order to write an article about the cover, we need to know exactly what kind of game this is so we can write a review.”

“Remove the cartridge enclosed in the document envelope. ”

Murasaki hurriedly took out what was in the envelope. The game enclosed in the envelope was a psychic battle cartridge, which was about 1.5 times longer in length than the mintendo cartridge that had been seen so far.

“Oh...? Are you sure this game is finished already? ”

“No, actually, it's a trial. This is a special cartridge for magazine review journalists only. You can play up to two stages. ”

“Ouch!! Oh, my God!! ”

“Well, you can keep the cartridge here, or you can give it to a top reader as a gift event. Be sure to play instead, and post a review article for the Psychic Battle in the next issue. ”

“Okay, let's play with the staff and post an article. ”

“Then I beg of you. I'll leave you to it.”

I got up from my seat in a hurry to get out of this raccoon's lair as soon as possible and forgot something, so I called for Mr. Murasaki.

“Hey, Editor. Excuse me, how much does a game champion sell a month? ”

“I'm still shooting 2,000 copies of the new magazine.”

“You can double that next month. ”

“Yes?”

“Play the game and if you trust me, try to increase your publishing numbers. It's going to be huge. ”

“Huh?"

I hurried out of Gameshamp magazine with such a strange note.

“Phew! I thought I was suffocating...”

What I do best is reduce smoking. I rarely smoked cigarettes, except for Mr. Gunpei and his business conversations.

I take a moment to put out the smell of bananas on my clothes and head to the train station.

I came to Tokyo in the morning and now I just stopped by a magazine... Suddenly... I'm so... hungry. I'm so hungry right now.

Fat! Fat! Fat!

... all of a sudden, what brings to mind the drama "Lonely Foodies" that I enjoyed in 2015?

Anyway, I'm hungry, so let's eat something and move...

&

After lunch, I stopped by two different magazines, repeated the same work that I had done in the game championship, and it was not until 4: 00 p.m.

The last place I'm standing is today's final destination, Pammy Communications.

Since I made an appointment with Jun Pyo in advance, I relaxed and opened the magazine door.

“Oh, Joon-Hyuk! Are you here? ”

“Give me some water... I'm dying of thirst. ”

“Why do you have to go to all this trouble just to mail it? ”

“But if you go looking for it yourself, you'll earn credit. Much better than just sending a letter. ”

“Well, yeah, but I'd appreciate a letter from Mintendo.”

“Is that so? Haha...”

“But what is that? ”

“Oh, a PR illustration for Pammy Communications...”

“Promotional Illustrative Illustrator, what is it for Pammy Communications? ”

“Well, actually, there are four different magazine illustrations. ”

“What!? ”

“I tried my head. ”

“What did... what did the other magazine say? ”

“I like the illustration. I heard it's going to be on the main cover. ”

“What!? Then we have no choice but to load it!! It's still between Mintendo and us, but I shouldn't have given it all to our magazine! ”

“Yeah, you and me, we've got a special character for Pammy Communications. ”

“Huh?"

The illustration, whether brought out by Junpei, was drawn in a seductive pose by the main character of the Psychic Battle, 'Azsa Wren’.

“Now, why don't you clean your nose for a second?”

“Really? Why don't you clean up after yourself while you spill your nosebleeds?”

“Next... chapter? Phew!! It's too dangerous, isn't it? ”

If Aoi Tsubasa, the blonde Helena from the blue scalpel that I gave to the other magazines, really cared about Maurita, would Azsa Ren really sweat?

Of course, this kind of quality illustration can't be expressed in the family right now, but it's all imaginative, because all the graphic effects of an 8-bit game will be drawn in the user's mind.

So far, there has been no legal basis for regulation of sex appeal in the medium of gaming, so the trend has been somewhat off the charts, unless it is a practical depiction of sexual intercourse or extreme exposure.

So it was a method that was sometimes used to attract the eyes of readers in teen cartoons such as the Dragon Ball or 3X3 Eyes. (For example, if the astronomer was constantly asking women to show off their underwear, or if Burma was actually trying to show off her panties to get a Dragon Ball...)

“Stop looking. There's a hole in the paper. Dude.

“Amazing… wait? But what if another magazine puts each character on the main cover? ”

“Yes. The main cover of every game magazine next month is the Psychic Battle. ”

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