Game Market 1983

EP. 13: Upcoming 16-bit Era (2)

There are edits. We changed from Triangle Soft - > Square to Triangle Soft - > Pentagon.

I'm sorry to hear that you're having trouble mentioning your real name.

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I met Kawaguchi at the Tokyo Pentagon office and returned to Kyoto around noon, but Minten's headquarters was in a mess.

“Manager Kang Jun-hyuk. Why are you here now? Since this morning, Mr. Kamauchi has been looking for you. ”

As soon as I saw the infomation staff in the head office lobby, I dropped my gag.

“No, it says here that you're going to Tokyo for a business trip. What are you looking for? Will I fall out of the sky if I find it? ”

“That's not the time for you to say that, anyway. Go to the boss' room. ”

I've been riding around Shinkansen for a long time and I'm tired, but something else... I grumbled inside and went to the boss' room.

Knock, knock. As you knock lightly, you hear the nervous voice of President Kamachi.

“Come in!! ”

Oh my... You're pissed off. Now I can hear your voice. I took a deep breath for a moment, then turned the door hook around and walked into the room. Inside the room was a group of key executives, including Gunpei and Shigei.

Kamachi, who was rubbing his forehead at the top, yelled at me as soon as he saw me.

“Kang Jun-hyuk!! You fool. Where did you go? Come back now!! ”

“Haven't you seen the travel system? I went to Tokyo to distribute promotional cartridges and flyers to magazines. ”

“Hey, man. You're a deputy commander, so you shoot Tokyo with such audacity. If you just mail me a promotional item, I'm done!! Your monthly travel expense is one employee's salary!! Why don't you give me a new position in Shinkansen? ”

“By the way, when you've been traveling for business, why are you suddenly so quiet? ”

“Did you see the paper this morning? ”

“I see. Are you doing this because you're announcing the drive? ”

“Yes, you. The competition, the NEGA, announced the next generation, and you're okay with it? ”

“What do you think? Wouldn't that be better for us? ”

“Excuse me?”

The expressions of the people who were gathered in the boss's room were dull and distorted for a moment. Then Gunpei, who was looking at me next to Kamauchi, said.

“Better for us? ”

“Of course. They're willing to spend their money on an unproven 16-bit market to report the situation. What could be better? ”

“Strong forces. But you can't ignore the market's preemptive effects, can you? At this rate, our family games will make the gap between new games and specs in the NEGA too big..”

“Gunpei, when do you think the original specs of the console will come out when a generation changes? Since its inception, no software company has been able to achieve 100% of the console's performance. We need to at least do some research on specs, and we need to look at the limitations of how far we can use objects based on that research. ”

“Yes. It takes at least a year or two to draw. For example, the original Shigeru family's Super Maridge 1 and the 3 that we're building now have different graphics on the same console.”

“That's right. The psychic battles that I'm currently creating were absolutely impossible to implement in the early days of the family. But right now we're making those games, and they're about to come out. Then, even if NEGA Drive launches next year, it won't be much different from the current game in the beginning. ”

Then the heads of those gathered in the meeting room began to nod.

“The NEGA drive has just announced that it's going to create the next generation. So it's going to launch in about a year or so. Rather, I think it will have a more tightening effect on the neck of the NEGA. ”

Then he tilted his head and asked.

“Why...? ”

“You're looking at the completion of Shigeru's Super Maritime 3, aren't you? ”

“Yes. Yes.”

“But how would you feel if a year later our company announced that they were going to launch a new console today? A year from now, we're gonna be buried in a new console, and it's gonna be an old-fashioned game. Only 10 months left after finishing the cartridge production. Will the gamers who are waiting for a new console buy you a Super Maridge 3? ”

“Nothing beats being a developer. I'd rather study the specs of the new species and develop them for the new console. ”

“What about the device penetration rate? Right now, our family supply rates are 30 million in Japan alone. But do you think these people will buy 30 million new devices as soon as they come out? Not a chance. In the first month of launch, it's 100,000. By the way, will the 100,000-year-old buy you a Super Maridge 3? Of course, Marie's name is Velho, so she'll be great, but only half of it. So here again, Super Maridge sales are down by half, right? ”

“Dammit, what's the old-fashioned device, what's the new wager?”

“That's it. That's exactly how the third party companies that have been creating the NEGA disc games are feeling today. So here's the problem. Which of the following behaviors do third-parties do before the launch of their games? Number one. Era! I don't know. Let's just launch it. We'll pay it back a year later. But in this case, it wouldn't be much of a major, because a game that's been completed for a year won't be funded. Then the third and final time. Implant and launch with other mechanisms as similar to the NEGA disc as possible. Now, which of the following would they choose? ”

“Then you can't be...”

“At the right time, our family's device performance was upgraded more than ever due to special chips created by Litex. It's less than a NEGA disk, based on body performance, but with a special chip, it should be easy to encode the specs for the NEGA disk as they are. This is when Dory Kamachi needs to open her bow to the Third Party. ”

“Are you suggesting we lower the price of Loyalty? ”

“If Mintendo lowers his loyalty to the cartridge when he needs the money to buy special chips for the Ritex, he can turn the second parties that were attached to the NEGA against us in a heartbeat. If the opponent has a rainfall, we can face it as a superfall. ”

I mean, this ends here. Anything else you'd like to say?

But they didn't say anything like a mute who ate honey. In their minds today's announcement of the NEGA drive has shifted from the worst to the best management timing.

Kamauchi narrowed his eyes and tried to find a place to dig into my opinions, but he finally gave up or took a long sigh.

“That guy, really. I can't beat him with words. I have nothing to say when I come in here like I'm writing a report. ”

“The NEGA drive announced the name of the next generation of consoles, but we didn't expect this moment. That's why I asked you to start a new console planning department when I got back to the States. ”

“By the way, how is the follow-up to your family? ”

“The controller is currently being built with the final design completed. ”

“A controller is a gamepad? You made the pads first, not the mainframe? ”

“Controllers are more important than instrument specs. I was very concerned about the most robust part of the game console. You're going to love it. What we did in the NEGA blew it up, so why don't we blow it up in the morning paper tomorrow? ”

“On what issue? ”

“Let's push forward the issue of Gunpei's portable gamble. What we need to take over now is not a 16-bit console market, but a portable gaming console market. ”

Then Gunpei looked embarrassed and saw Kamachi's eyes.

“Ah, but the portable gamble has yet to come to a conclusion on the final consumer price.”

“What's the final price now? ”

“The cost of the shaft on display manufacturing was high enough to hold 14,800 yen, but I don't know if consumers will understand the price. ”

“Then let's move it forward a week and sell it for 12,800 yen for Christmas. And from January 1st next year it will be sold for 14,800 yen. How about an initial shipment limited edition? ”

“Are you saying we should do business for a week at a loss? ”

“When did we make money selling families? I made money selling cartridges. Low royalty in the family cartridge can earn as much as a portable gamble boy can supply. ”

“Ms. Grant, your offer is not bad. What do you want to do?”

“What's what? Call the newspaper immediately!! ”

The executives who were gathering in the room, frightened by Kamauchi's words, immediately left the room and began to move in a hurry. By the way, the launch date of the portable gambler, which was only timing for the price, has suddenly come to a decision, so the marketing department will flip over.

Suddenly, only me and the president of Kamauchi remained in the room. Looks like we got something figured out. Should I head back?

“Well, I should probably get going.”

At that moment, Kamauchi opened his mouth, clasped his hands on the table.

“Kang-gun. Can you sit down for a minute? ”

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