Game Market 1983

< EP. 21: CEO Games (2) >

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The next day, on my first morning trip to Shinkansen, I put a cigarette in front of the mintendo headquarters in Kyoto at 10 am and asked.

"It's been a long time."

When I burned all my cigarettes and entered the headquarters, the atmosphere was not as fierce as I thought.

Some people were happy to visit me because I went to look for each employee and said goodbye when I left. Like that guy walking over there.

“Oh my, sir!! ”

As I was walking past the lobby, I encountered Mina, a marketing associate.

The day I launched the portable gamble boy before, I remembered the hard memories I suffered while going to the blizzard together.

“You're still the deputy director when you quit here. I'm afraid someone might misunderstand. ”

“Oh, right. I'm so glad I didn't know...”

“How are you? ”

“The real director... no. Kang... Joon-Hyuk...? ”

“Just call me Junhyuk at ease. ”

“Oh, yes. Anyway, Joon-Hyuk was in a commotion yesterday. ”

“Is that so? It doesn't look much different than usual.”

“It's because Joon-Hyuk was going to visit you yesterday, so he insisted that you don't bother... Anyway, Mr. Kamachi will be waiting for you, so go up. ”

“Yes, I'll stop by before I go back. ”

After Mina and I broke up, I headed to the top of the building where the boss' room was.

As I turned my head as I was heading to the elevator, it was so unnatural for the staff who were looking at me to turn their heads in a hurry.

Some welcomed and waved, others openly hostile.

After I left, the staff seemed to have grown quite a bit.

After a while, the door to the elevator I was going to take was opened, and I thought maybe it was just a coincidence that she was inside, but it didn't happen.

According to industry information recently, Shigei is currently preparing a new "Legendary Karin" piece for the super family next year.

The subtitle was one of the most famous RPGs in the ‘Tripos of the Gods’ super family.

Once you enter the production period, the guy who makes the game silently even if the building collapses next to him, so he might not be interested in the Pentagon Soft production announcement...

Ding!

As the elevator bell rings and enters the quiet corridor, you see the room waiting for you by Kamuchi at the end of the hall.

Now, let's go play some chess. ’

Knock, knock, and you hear Kamachi's voice inside.

“Come in.”

I took a moment to catch my breath, and then I grabbed the door hook in the boss' room. Beyond the slow-opening door, Kamachi was sitting on the couch looking at me.

Like the day we first met.

“What are you, a ninja? What are you sneaking in for? I've been waiting for you since last night, and I thought I was going to choke. ”

“Well, you still are. You look healthy."

“Bastard. ”

Kamauchi smiled and suggested a chair across from him, and I sat across from him and opened my mouth.

“This reminds me of an interview in '83. ”

“When I sent you to overseas sales? Honestly, that interview was an unforgettable day for me, too. I had no idea that a key would pop out of a young man's mouth like that. ”

“Does that mean you have some recognition for my accomplishments? ”

“Why? Are you going to appeal now? ”

“Will you listen to me if I appeal? ”

“No choice. ”

“Then what do you ask? Surprise people."

After searching through the fields lightly, we smiled at each other for a moment.

You have no idea what you're suing me for. What the hell were you thinking?

“You've got quite a leap of faith. I knew that if I came into my room, I'd be different from the rest of the snowmen. ”

“Thank you for the compliment. But if we just talk too much and then we get stuck, shall we get to the point? ”

Then, unlike when he had been throwing his greetings at the car farmer until now, Kamauchi smiled. And by doing so, I felt the air in the room cooling off.

“Speak first. ”

Tsk. You lost the player.

“Rather, I'd like to ask, What are you after? ”

“I heard through Kawata that your Pentagon is building a new console.

They have a very interesting distribution method. So I called Gunpei to see if there was any possibility of the distribution format you mentioned. ”

“What did Gunpei say? ”

“I... tongue. It's said to be an unsuccessful method of distribution. Sale of software using flash memory cartridges seems to have created a new distribution structure for the first time, but if you think about it, it's full of holes. The original production of a flash memory cartridge does not match the unit price. You even invented a handset device to copy game software and spread it all over the country? When do you think you can get that kind of capital back? Just the Pentagon's softer games. You'll probably be on the same train as the NEGA. ”

“Why are you so sure our Pentagon Soft will be on the same train as the NEGA? ”

“So, are you sure the Third Parties on our side are going to be on the move? ”

“Ms. Grant, I don't know what to say. The Third party in Mintendo. Third parties' development priorities are easier development tools and better profit sharing. ”

“What if we get the revenue share to our advantage first? ”

“Are you saying you want to try to sell money against the Pentagon, which is the first console company called Mintendo? ”

“There's nothing you can't do. Lions do everything they can to catch a rabbit. ”

Oh, my God. This is crazy.

Games from Pentagon Soft are gaining a lot of popularity with users, but if the Third Party doesn't follow them properly as Chairman Kamauchi says, it will be a big problem.

The RPG currently the most popular genre for users on the home console.

Role-playing has a long play time and feels like an indirect trip to the fantasy world, and has a long production period starting with the storyboard.

Therefore, to create a game such as the Final Frontier, you have to have a production period of at least 8 months to more than 1 year, and filling the gaps in it were the games that were launched at the Third Party.

Think about it. Who wants to spend a lot of money on a game machine that launches one or two games a year?

Probably not a fan of first party games.

At this time of year, if Mintendo opens up his revenue distribution to the Third Party, this side will be hit, of course.

You look exhausted.

But on the contrary, if I was in the same position, I might have done the same thing.

I took a sip of the car off the table for a moment and took a break from talking to Kamauchi.

“So stop worrying and convince Kawaguchi to come to our second party. ”

So that's what you're after.

“I thought that story was rejected by Gunpei before. ”

“Don't you see that your size is different now and then? ”

Is this your first check?

I responded with an aggressive remark from President Kamauchi, as if the king had stood aside one space.

“Things won't change. We... no, I'm going to make it happen. You can file a lawsuit. I'm going to appeal several times. So instead of wasting each other's time, tell us what you really want. ”

“Very well, then. Hand over the streets I'm not in and the entire Dragon Emblem license. ”

“Excuse me?”

“What are you so surprised about? We just need to reclaim the license you developed back in Mintendo. ”

“Okay, I'll give you a license for a street that I don't own. But not the Dragon Emblem. ”

“What?"

In Kamauchi's reply, I pulled a document out of my arms.

“Our contract of employment? ”

“It wasn't easy to find a loophole because you wrote it down so carefully, but here's what it says. ‘Active employees must not, under any circumstances, divulge their creations or company secrets to other companies.." ”

“So?”

“The dragon emblem is purely a personal creation of my ideas that doesn't work for any company. So Mintendo cannot claim ownership of the Dragon Emblem. ”

“You... this one...”

“Oh, and if you want ownership of a street that I don't have, I want you to formally sue for damages, and I want you to take it back. because if you look at this from the Pentagon's point of view, it will respond appropriately to the unilateral annihilation of a large corporation that just happened because of me. It's going to be a long, boring fight. Well, if you keep filing lawsuits, you'll be able to get them back someday. The sequel to" The Streets Without Me "doesn't mean much to me anyway. People only remember one SAAD ending. The second and the third of the same piece will never get the same reaction as the first. ”

“Kang Jun-hyuk... you...”

“I didn't want to pretend to be minten, but if you come out like this, we won't stand for it either. ”

Then Kamauchi's lips fell, and he burst out a big smile.

“Good. Let's get to the end, then. Before the new console comes out, the super family will be the most prevalent home console in Japan... or in the world. ”

&

Since then, Kamauchi has begun an incredibly aggressive marketing campaign to overthrow the Japanese market. Prioritizing the first anniversary of the launch of the super family, the instrument price dropped from 25,000 yen to 21,800 yen by around 3,200 yen.

He also proposed a new policy that sequentially lowered the Loyalty portion he received from the Third Party based on the Contribution Points contributing to Super Family sales.

The third-party companies cheered according to Mintendo's decision, and the effect reached its peak for Christmas in 1990. It recorded enormous penetration rates in Japan as well as in the world.

In Mintendo's death, he cut off his flesh and hung out his tongue, looking at the daily newspaper.

And one day, 10 days after the new year of 1991...

“Wow, Mr. Kamauchi is afraid of Joon-Hyuk. I didn't think Joon-Hyuk would make such an aggressive investment in the Declaration of War. ”

“Thanks to the pressure of Mintendo, the Third Parties seem to be breathtaking.

In many ways, it's a good thing for the gaming industry. ”

In my answer, Kawaguchi smiled and nodded.

“By the way, I don't think President Kamauchi is going to faint if he sees an article about the next generation of 'Raon’ devices on Pammy tomorrow.”

The name of the new generation of consoles is named "Raon." Raon was named according to my proposal in pure Korean, meaning ‘delightful’.

And the next day...

The New Year's edition of Palmy Communications, which marks the beginning of 1991, reveals a next-generation machinery that has been obsessed with secrets since last fall.

It was the appearance of the world's first 16-bit full-colour ‘portable’ game machine, Raon.

Hmm? Isn't the next console a TV cradle?

I didn't say anything about a next-generation console at the convention.