Game Market 1983

< EP. 30: Dragon Mountain. (1) >

After a few hours in the hotel's business room, she and I spoke alone.

She realizes that she has a superior ability to manage the company beyond her expectations.

As vice president of the K. Student Council, she was clearly thoughtful enough to stay after her presidency, probably born as a man, and swiftly turned her brain.

Moreover, she was also a slightly western beauty with a cool nose and eyes.

‘Then how come you're in business at this age? ’

In the OEM way she said, Korea was the best choice for the time being.

Looking further into the future, it might seem wise to have factories in China or Southeast Asia, but OEM manufacturing was also a business that needed some skill.

In that sense, South Korea's latest trend in technological strength has been not a bad choice, she argued.

Minten, Sensony, Parasonic and Nicor were also reaching out to Thailand in the long run, so I slowly nodded my head.

Made in japan at a friend's house. Contrary to what it says, a friend made in Thailand. It says, "It's not fake." It reminded me of a real life.

‘So I deliberately made in Japan and sold it at a more expensive retail store. ’

I told Soyeon, who was drinking coffee, to organize the documents from Mantra in person.

“Starting tomorrow, Soyeon, go to the hotel business room here. ”

“Yes? Here? ”

“Unfortunately, I don't have a lot of time, so I'm going to run it at half speed, so be strong. Oh, and do you speak any foreign languages? ”

“You can speak English somewhat. ”

“Learn Japanese if you can. Soyeon may have a lot to talk about with the Pentagon in the future. ”

“Yes, I understand. ”

In her answer, I took the documents with a satisfactory smile.

“Well done, then. Go home.”

“Yes? Already? It's only 4: 00 in the afternoon…”

“Soyeon's work is done today. Go back and get some rest, and I'll see you here tomorrow morning at 9: 00 a.m. ”

“Yes, I understand. ”

&

The next day.

She was waiting for me at the hotel lobby exactly before 9: 10.

In the morning, I heard from Soyeon that Korean users' reactions to Raon in the business room were more severe than I thought.

“I was also aware that the Korean console market is not that big, but this is a bit of a problem. ”

As Soyeon said, Raon was almost dying in Korea.

This is because devices that were not available in Japan and the United States were declining in sales at a rapid rate except for the initial launch in Korea.

There were several reasons for this to happen, the first reason was the absence of dedicated soft ( ).

Currently released exclusively for Raon in Japan and the United States, there are about 23 softwares. However, in Korea, there were only 10 softs that were less than half of them. Except for Spa 2, Slam Dunk and Final Frontier 4, which were launched at the same time, there were only seven games launched in a year.

On the contrary, only in the early years of this year, more than 14 fully distributed games have already been released in the Korean market.

The "future boss", who formally signed a sales contract with Minten and the super family, only sold cases of games imported from Japan with stickers called the official domestic edition. I did not push for the game itself to be Hangul.

They deliberately brought in action-oriented titles that did not need to be translated, so it did not have a big impact on sales, even if they were not.

However, except for the first party, the Pentagon, the third-party, which is almost invincible. Even though the first company, the Pentagon, could not force other third-party companies to Hangul, it was also a sad part for me.

What the hell is "invincible"? Kim Joo... It was a hard judge to breathe... ’

And number two. It was very ambiguous to wager a large shop nationwide on the Korean market.

Raon's current penetration rate is about one to two people in one of the public schools. It's literally one of those fancy game consoles where rich kids play.

If the supply rate of the device is low, even if it is a large store, the audience will also be low.

Kim Han-seok said the opening of the Raon Premium store was on hold until the rate of supply increased.

‘Yes. Waste of money in the air is safe... but at least you should have tried marketing to increase supply...’

With a long sigh, I closed my eyes for a moment and cleared my mind.

Representative Kim has the ability of a publisher to contact popular games released in Japan. I also had no complaints about choosing a good game and formally distributing it domestically, but I couldn't keep waiting for Representative Kim to say this.

‘Maybe I should look into the market situation myself. ’

&

That afternoon. After eating with me at the hotel, Soyeon went to the bathroom.

I changed my clothes in the hotel room and came down. After wearing a hat on a pair of jeans instead of a casual suit, Soyeon tilted her head and asked me.

“Huh? Sir. Where are you going?”

“Yes, I'll go with Soyeon. ”

“Yes? Where? ”

“Soyeon will also be more helpful in experiencing the real world than the majority of Laon's shipments and sales volumes on paper. ”

“Reality?”

“Yongsan is called Korea's best electronics store. Is there anything more realistic about the Korean gaming market today? I've got a car waiting outside. Come with me. ”

After I eat. I took her out of the hotel door, which I hadn't digested yet.

&

Shortly after, I stopped in a public parking lot near Yongsan Station, and immediately opened the door, I frowned at the hot air I felt.

"God, it's so hot out here..."

At that time, Soyeon got out of the car and said to me, looking at the shopkeeper and the PC accessory store.

“This is Yongsan electronics store. ”

“I see. I too have been for a very long time.) I've come to see you...”

Was the Yongsan landscape in the early '90s this bad? However, I was the best electronics store in the country, so my memory was a little heavy in my head.

Anyway, faced with Yongsan in the past, I smiled with my hands on my waist.

“Sir, let's go. ”

Soyeon was very excited to see if she had been to Yongsan for the first time, as if she had been to an amusement park.

At that time, I had only seen the lady selling Dragon Toast at the Yongsan electronics store.

Amazing to her, but surprising to the people who work here.

I've already hurried behind her heading to the store.

After a while, we arrive at the entrance of the crying grocery store, called the game alley, looking into the tunnel that extends in a long straight line.

“Wow, there's a lot of game stores. ”

When the mobile phone sales boomed into the 2000s, the game store was thrown out as an underground toad store, but during this time the game store was mostly located on the side of the street.

Even from afar, there were a lot of game cartridges on the shelf in front of the store, and a package box of the newest breeds, Super Family, Raon and NEGA drives, caught my eye.

Since it was a weekday, the inside of the tunnel shop was quiet, I entered the store with a light heart, and the eyes of the owners guarding the shop shined sharply.

It's like an Impala jumping from the African meadow into the belly of a beast.

On the other hand, before walking for a few steps, we started hearing the voices of the employers calling us from all sides.

“Sir, are you looking for something? ”

“Sir, I'll take good care of you. Come here, sir. Customer!?"

There's a lot of tourist behavior called "Peekee."

I ignored their words and looked at the shops because I didn't have any guests at all on weekdays.

“Hey there, pretty lady. What are you here to buy? I'll make it cheap for you. Come in here. ”

“Gosh, what is that guy, buying a game with his girlfriend? I'm furious.”

I was nervous about the sound coming from everywhere, and Soyeon whispered in my ear.

“Are these really people who do business here? Why is everyone trying to attract guests like gangsters? ”

“Well, because of the local nature, shopkeepers only gather as men, and guests tend to treat men more harshly than anywhere else. ”

In fact, there are a lot of flying and gangsters in this period, so there are rumors to be careful when you come to Yongsan, so you don't have to explain how bad the security of the area is.

As I passed through the long line of Han Nation tunnels around 200 meters, I turned back and started looking at the opposite line.

- Get super family stock. ₩ 1800!! -

- One hundred and ninety thousand won portable gaming machine!! -

-Emergently acquired. Get many of the latest Super Family games!! -

While looking at the propaganda phrases that were attached to each store, I stopped walking on the propaganda phrases that were attached to one store.

- For Super Family. Dragon Warrior V reserved. -

The Dragon Warrior series in Phoenix, which will be launched next month, was very popular in Korea. Moreover, in this case, the Super Family was launched two and a half years later, and it is currently ranked # 1 in Japan's expectations.

Usually, Yongsan gaming shops in this era were called "pouch sellers." They often went back and forth to Japan to buy second hand games or new games and made a profit by selling them at an expensive price in Korea.

Of course, trading is to make a profit, because the profit itself was taking a violent action that greatly contradicted the state of the art.

I stopped in front of the store for a moment, and as if I had waited.

“Can I help you find something? ”

A man who looked like a dry weasel lifted his front teeth and smiled at me.

I asked him in peace with his smile.

“Dragon Warrior 5. Are you getting booked? ”

“Ah, yes. Of course. Do you want to book? ”

“Yes. How much? ”

Then Karju glanced at me and Soyeon behind my back, raising one mouth tail and answering.

“How much did you find out? ”

“ · · · · · ·. ”

This is the same time as answering a guest's question... I swallowed a ridiculous laugh and answered his question.

“How much will you give me? ”

Then the owner's eyebrows twitched and replied.

“For now, the Dragon Warrior Series is the first game to appear in a superfamily, and it's going to be a very hard title to find in Japan. ”

Looking at the passage description, he never seemed to give a cheap price, and even after that, he stretched the explanations of how hard the Dragon Warrior was to find titles and offered a price at the end.

“US $1,800.”

· · · · · ·.

Now the exchange rate is 7 to 800 KRW per 100 yen. How does a 9200 KRW game work when you run a calculator?

That's it - foam