Global monopoly of technology

Teng Xun, Renren Project Department.

The number of users of renren.com has reached 7 million. Today, the photo tagging function is launched. The project leader Zhao Peng could have been relieved that the product function has been leveled with the competition, and he is ready to make a big splash. During the counterattack, I was depressed by Bluestar Technology’s pre-A round of financing news.

The financing is fine. What really makes Zhao Peng angry is that his company is not only one of the investors in this financing, but also the largest investor.

Teng Xun’s finances in the second half of 2003 have become more abundant, because the company has found a very strong point of realization and profitability, that is, the QQ show product. Xiao Ma did not expect this product to perform so eye-catchingly, according to this momentum. Go ahead and complete the financial turnaround next year.

Had it not been for the QQ show, the investment in Bluestar Technology would not have spent more than 20 million.

Nowadays, many people on the Internet ridicule Teng Xun's operation, and industry insiders are surprised by Teng Xun's fresh and refined operation.

While spending money here to develop the R community, the investment department backhanded over there to invest tens of millions in blue space, a competitor.

Zhao Peng is now secretly complaining again and again. On the one hand, the company's senior management has given him a heavy task, and even Xiao Ma has personally told Zhao Peng that he attaches great importance to the R society, and the development momentum is good, and it will definitely be split in the future. Come out and become a wholly-owned subsidiary to operate independently.

At that time, I took this task with full confidence and became a product manager. As a result, I didn't expect things would turn out to be like this.

This is called Kuang Da Blue Space, and all kinds of god assists fly up there. Now President Zhao is stupid...

In fact, Zhao Peng also knows that the company did nothing wrong in doing so. It is only to hedge risks. No matter which side wins or loses, Tengxun will not become a loser even if it is not the ultimate winner.

But one yard goes to one yard. As a client, Zhao Peng feels that the labor and management must have been convulsed when he took the project, and the more he feels that he is a back-to-back role, and he is carrying a big pot for General Ma.

In the end, Mr. Ma was always a wise decision-maker. R agency has started to operate, and Mr. Ma has a vision; R agency died, but invested in the blue space very early. Mr. Wang was too far-sighted, fortunately he invested early. .

Zhao, who is not angry, feels that there is a MMP that must be said.

"Come in!"

Zhao Peng responded impatiently when he heard the knock on the door.

His assistant came in to look at the face of his boss, but still truthfully reported: "Mr. Zhao, the Blue Space website updated the latest version at around 7 o'clock this morning, and launched a brand-new feature, and... it's hot again and It's a mess of fire!"

"???"

Zhao Peng immediately turned his head and stared at his assistant, and then he was quiet for a while and suddenly shouted, "It's really something to be --!"

Hearing this news, Mr. Zhao's whole person is not well, and he is almost spit out of his old blood. R Agency has just launched the photo tagging function, and Nima immediately launched a new function next door.

Even if you use your toenails, you know that this is an anti-targeting strategy specially formulated by Luo Sheng for the R company's imitation strategy, and it is simple and rude, and it makes people not temper at all.

You imitate, right? Then I will always keep the lead for a period of time with a steady stream of new ideas, one idea leads for a period of time, one idea leads for a period of time, and so on, continues to lead.

Always lead peers in user experience.

Then, the user growth rate of R club will be more and more disparity with the blue space over time. Eventually R club can only stay behind. In the Internet industry, especially the social field, even second often means failure.

The Internet is like this. The advantage of being the first to go is great. If it is difficult to surpass, it is useless as long as the ecological chain is occupied first.

The current QQ is a good example. In the virtual social sector, QQ is now becoming stronger and stronger, and some competitors are disappearing.

At present, netizens all recognize QQ when playing virtual social networking on the Internet, and Bluestar Technology has developed real-name social networking on the Internet, and will eventually choose only one. There are currently three main players in this field, one is BlueSpace and the other is Renren renren.com, the other is 51 personal space.

The advantages of the blue space are also obvious now, original, all kinds of popular ideas plus now there is money, the market share is also in the first place and maintain a huge lead.

Zhao Peng cursed and said: "Push on the street, immediately notify the development team to the labor and management... By the way, what new features of the Laoshizi have been launched on the B company?"

Assistant: "Like function."

Zhao Peng: "Yes, click the like function and copy it out to labor and capital immediately."

The assistant left President Li's office silently, and did not want to touch the mold of his boss, so he started cursing and cursing.

Zhao Peng, who was sitting in the office alone, cursed in a low voice: "Pushing on the street, I don't believe you. Luo Sheng's little bastard's brain has a constant flow of energy to come up with ideas for a big fire, and your ideas will always dry up."

It is worth mentioning that these ideas launched by Bluestar Technology have all applied for patents, but they are of no use. The imitators are not 100% copied directly, and the lawsuit will not end in the end.

But the patent still needs to be registered.

...

In contrast, Bluestar Technology Studio is now a scene of celebration.

In the lounge of the living room, six or seven people, including Luo Sheng and Xu Yong, were sitting and chatting together. Irene smiled happily: "In the past half month, the number of users of Blue Space has increased rapidly, reaching 3,500. The scale of more than 10,000 users, the like function is really well received once it went live, and it is another hot feature."

Xu Yongcheng leaned back on the sofa with Erlang's legs up and looked at the crowd roaring and said: "We have to use practical actions to interpret the boss's words to the industry. We have been imitated and never surpassed!"

These words are indeed super domineering, dare to claim to be so, either do not know the heights of the sky, or have the competitiveness of the industry's dominant level.

Obviously, the Bluespace website under Bluestar Technology is the latter.

The members of the company are looking forward to it day by day. I heard that the boss is planning to formulate a set of equity incentive plan, which makes every employee look forward to it, and the current development momentum of the company is undoubtedly more exciting for the employees.

As employees who joined Bluestar Technology in the early stage, they all know how lucky they are. The earlier they join a company with great potential, the brighter their future will be.

In any case, the veteran has no credit and hard work, let alone all credit.

...

Like function, this small function can be said to affect the entire Internet industry in the future.

However, the specific effect of how fire is not known until the end of the next day.

On the second day after the feature was launched, the user activity of Blue Space had soared by 27% compared to the previous day. This is still the case when many users have not noticed it after the launch.

After users share photos on the website, they will click back to see if anyone has liked TA, or if many people have liked TA, the number of such users is gradually increasing.

User habits are quietly changing, and likes are becoming a habit of many users.

Habit is the most powerful force.

Now it's not just that R agency is staring at the creative copy of B agency. Once the like function is launched, many Internet companies in the industry have seen its charm, and they have asked their respective technical departments to accelerate the development of the website to make the function online, so they commented Likes have also appeared in the district, as long as the websites with some interactive elements have chosen to go online.

What makes Xu Yong and others more depressed is that few websites come to them to pay royalties to use the original functions, otherwise this will definitely bring a lot of income to Bluestar Technology.

...

This afternoon.

"Hey, since it's pretty good, why can't it have the opposite function? This is the most complete, right?" Xu Yong said suddenly, and several people including Irene sitting in the lounge immediately joined the discussion on this topic.

One like, one like, this is the most complete function, right?

Everyone thought Xu Yong's idea was good, and they all looked at Luo Sheng, who shook his head and said:

"Actually, I have already thought about this, but I don’t think this is a good feature. It spreads negative energy. Imagine if you share a photo, you get a lot of'steps' instead of'likes'. Will be very angry, at least not happy. This feature is counterproductive and will reduce people’s motivation to share."

"The blue space community does not need the negative review function, because as long as the content shared by the user does not violate the rules, he should not receive negative reviews. You can dislike something. This is your personal right, but you should not It’s hurting others to release your emotions on others. If it hits users’ motivation to share, it will hurt the company even more."

Makes sense!

After listening to Luo Sheng's analysis, everyone immediately changed their previous ideas. Xu Yong thought he had thought of a wonderful idea, so he carefully considered that "stepping" is indeed a very negative function.

Only likes is obviously the best, at least it is the most beneficial to the company. Even if you don’t like it, you can ignore it. It can also avoid malicious negative reviews and make the entire social environment better.

People like to be boasted and want to be praised. No one wants to get bad reviews. This is a simple human question.

After a brief discussion, Xu Yong's negative review function was rejected.

The negative review function itself is not right or wrong, but it is not applicable to the blue space community. Some places need such a function, but the blue space obviously does not need it, and it may even have the opposite effect.

However, at this moment, some people in the creative department of R agency also thought of the negative review function through the like function, and they have begun to develop it.

Everyone chatted for a while, and they all went to take charge of their own work, and Luo Sheng took Irene out to the company. Naturally, he didn't go out on a date or something, but walked around the major commercial office buildings in Shanghai.

The 77 million yuan raised in the Pre-A round of financing has already been credited to the company's account. With sufficient funds, the company's operational development can also enter the fast lane. With money for publicity, it can also operate better.

Another company will also have to enter a larger stage of staff expansion. The situation where ordinary employees have multiple roles needs to be changed, and more staff will need to be expanded.

...

(The new week asks for recommended tickets and collections, this week’s recommended tickets break 6000 plus more~~)