Global monopoly of technology

Chapter 60 [The First Competitor Announces Down]

After the meeting, Luo Sheng no longer paid attention to the Yunge Search Project Department.

This project consists of three core members: Feng Yi, Yu Jun and Li Mingyuan, and can run independently, especially the intern Li Mingyuan.

He joined the Bluestar Technology Company as an intern for a month, and he became a magnificent regular. After he became a regular, he would naturally not go back to school. With Yu Jun’s recommendation, Li Mingyuan became the first product of Yunge Tieba. manager.

At this time, in the search project department of Yunge, a product manager has a strong voice.

Feng Yi is the general person in charge of Yunge Search. Yu Jun is the chief architect of Yunge Search. It can be said that it is basically an independently operated product department within Bluestar Technology.

The project consists of a total of 62 people, accounting for about 15% of Bluestar Technology. At present, the entire company has more than 400 employees excluding overseas employees, and it is still increasing.

With a scale of 400 people, in terms of the number of employees, it is definitely among the best in today's Internet industry.

...

Entering December, the user growth of Bluestar Technology has maintained a monthly growth of tens of millions, which is picturesque. The total cumulative user registration has reached 112 million, and overseas users have exceeded the 10 million mark for the first time. The total number of North American users reached 7.25 million.

The growth of overseas users is quite eye-catching. After all, Luo Sheng has set a hard target for George Charles, President of Bluestar Americas. The number of users of the international version of BlueSpace in overseas regions will exceed 15 million, including 10 million in North America. .

If the performance is not up to the standard, take the blame, demote, or even resign. The salary increase plus the qualification for allotment from the option pool reserve.

The blue space social networking site is basically invincible in China, Xiao Ma's renren.com is now getting worse and worse. As for other competitors, Luo Sheng sees two or three cats and dogs.

As far as China is concerned, Blue Space has begun to benchmark QQ, and the two parties have begun to compete, and the core of the competition field is user activity.

The number of users is the foundation, but activity is the foundation of monetization and the key to value.

A user may have both QQ and Bluespace accounts, but his time per day is 24 hours, and the user's time to surf the Internet is also fixed and limited.If you spend more time on the blue space, you will inevitably spend less time on QQ, which will ultimately be reflected in your activity.

...

Pengcheng, Tengxun headquarters, internal senior meeting.

Brother Xiao Ma is very annoying recently. The failure of the Renren project has been on an irreversible path, and the rapid rise of competitors has now clearly affected the activity index of QQ.

In other words, the two sides did not compete head-on, but they have also begun to compete invisibly.

"The failure of the Renren project made me think for a whole month. I couldn't keep up with my creativity and couldn't copy and win. This was the most embarrassing thing. The first half was over and the Renren project was defeated. There was no chance in the second half. The effect is already present in the blue space."

Brother Xiao Ma's voice resounded in the meeting room, and Zhao Peng was also in the meeting. He was the most embarrassing person.

Everyone at the meeting was unwilling to accept and had to accept this fact. Even if there is a creative idea that is enough to hit the spot, it will not help. You can copy, and others can copy.

Moreover, it can be seen from Luo Sheng's acquisition of hao123 and decisively cutting off search requests from search engines such as Baidu and Google. It is very decisive to act when it is time to act.

This is how business competition is.

Xu Chenghua heard something from these words, and roughly concluded that President Ma was about to give up the Renren project to stop losses.

"Just this morning, I suddenly felt a sense of awakening." Xiao Ma looked at everyone, and after a while, he asked and answered: "Why do you have to smash Luo Sheng? Let everyone change the front of the car. Maybe we can break new ground."

"Turn the front of the car?" Xu Chenghua might also look at each other, and the attending managers looked at each other.

"Yes, I now understand why I have been imitating and never surpassed it. Because from the beginning we were in the wrong direction, or we gave up our biggest advantage from the beginning, why should we stick to real-name social networking? Want to give up your biggest advantage of virtual social networking? Why can't you build a virtual community on the basis of QQ virtual social networking?"

Everyone looked at him, and after a while, Xiao Ma said, "I decided to reorganize and adjust the resources of the Renren project, and develop new projects on this basis, call it...QQ Space."

As soon as the words came out, everyone in the meeting couldn't help but feel a little shocked, and many people immediately lifted their spirits.

Yes indeed!

This road is blocked, and there is another path, which is just a turn.

The reason why the Renren project has been retreating is because of the strong base of QQ users in the past, but this does not make use of its biggest advantages.

As long as activity can maintain and grow steadily, the same is true.

Xiao Ma continued with his thoughts: "QQ space should be a personalized virtual space on the Internet. It should also have the function of a blog. It can display logs in various ways, such as uploading users’ personal pictures and sharing. The color space is exactly the same. The fundamental difference is that the blue space is real and the qq space is virtual."

"I think this is promising, and only QQ can do it. Blue Space can't do it. Because the core is different, it is not necessary to adapt to the soil and water. This may be the biggest reason for the failure of the competition for everyone.

After this meeting, Teng Xun decided to decisively admit the counsel, you are the Blue Star Technology, but I will not play with you.

As a result, the Renren project has become the predecessor of QQ space.

In this internal meeting of Tengxun, in addition to determining the development of the [qq space] project, Xiao Ma personally decided to establish another key project, namely the development of the [qq] project.

The so-called [QQ group] project is a multi-person chat communication service product. After creating a group, the group owner can invite friends or people with common interests to chat in a group, and can set up an administrator to help the group owner To manage the QQ group, you can change the vest, chat in the group, and provide group space services. In the group space, users can use group BBS, photo albums, shared files and other methods to communicate.

It can be said that combined with the social attributes of QQ itself, the [qq] project has also opened up [qq space], and everything is rushing to the activity of QQ users.

The inspiration of qq group is largely the Tieba product of Yunge Search launched by Bluestar Technology. Luo Sheng and Bluestar Technology are now the focus of attention in the industry. As soon as there are new actions, there are countless pairs of eyes in the industry. .

The Internet is a high-risk industry, and its development speed is too fast. Once you miss the outlet, the nine may be wiped out.

As soon as Yunge Tieba was launched, some people inside Tengxun also began to study. The birth of QQ group was affected by Tieba, but it was completely different from Tieba, because QQ group was a supplement to QQ, an instant messaging product that allowed QQ It can be better in itself.

In addition, this meeting also confirmed the third project-[Search Search]

That's right, after the launch of Yunge Search, the domestic search engine market has become more confusing. Teng Xun immediately confirmed his search engine project. For Baidu, it can be described as the singing of the four directions.

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