Global monopoly of technology

Time passed day by day, and entering February 2004, Bluestar Technology Co., Ltd. also passed its one-year anniversary smoothly. There was no big celebration, and a simple party to celebrate would be over.

For many Internet companies, it’s a good idea to pass the first anniversary smoothly, and it’s a success.The metabolism in this field is too fast, new Internet companies are springing up like mushrooms, and there are too many dead companies.

Entering February, the cumulative number of global users of the BlueSpace website reached 143 million. Among them, overseas users of the international version of BlueSpace ushered in rapid growth, with 37 million accumulated, while North American users reached 18.7 million.

Blue Space is the core business of Bluestar. Its growth rate and growth are, to a certain extent, directly related to the company's future valuation.

Currently in the field of real-name social networking sites, the domestic competitor renren.com has already existed in name, or has changed its name. Tengxun launched the QQ space at the end of January this year, but it combined with QQ itself and was unexpectedly successful. This is renren.com. The project was killed naturally.

The biggest domestic competitor announced GG in less than a year. Only one 51 space in the mainland survived, and now it has the second market share, second only to the blue space, but its share is less than Renren.

Luo Sheng's current focus is on MySpace, another strong competitor from North America, which currently has more than 5 million users, and completed an A round of financing worth 8 million US dollars in January.

MySpace, a social networking site, is almost a mirror image of the international version of BlueSpace.

The company’s current situation is that it has already competed with QQ in China, and the two parties have begun to compete on user activity. The foreign competitors are mainly North America, and the target is MySpace. The two sides are competing for user acquisition.

After getting the B round of financing, Luo Sheng directly invested 50 million US dollars in the expansion of the North American market. Now the industry almost stays on the concept of "big fish eat small fish", while in North America, the international version BlueSpace is undoubtedly playing the role of "big fish" and MySpace is playing the role of "small fish". Luo Sheng directly invested 50 million in the North American market, while MySpace only raised 8 million US dollars. The size gap between the two parties is huge.

The current situation seems to confirm the phenomenon of "big fish eating small fish", but Luo Sheng's thinking is ahead of everyone in this world, and the pattern is not at the same level.

And there is no need to doubt, he is very clear that one thing is that in the future Internet industry, "fast fish eat slow fish" is even more terrifying than "big fish eat small fish". Fish eaten.

At the same time, another project of Bluestar Technology, "Yunge Search", has received great acclaim since its launch, and its growth has become exceptionally impressive. In just over three months, it has occupied 6.3% of the domestic search engine market. Market share, but Baidu's dominance is still difficult to shake. Its 58% market share is still far ahead in the industry, followed by Google and Yahoo search.

It is worth mentioning that after entering February, Tengxun also began to exert its strength. It just launched the QQ space at the beginning of the year and launched its own search engine again the following month.

Teng Xun, with the super liquidity of this QQ show product, completed a financial turnaround in 2004 just after stepping into it. It is a stimulant for the little penguin who is struggling with liquidity and worries about it. In the beginning of the year, the action was frequent, all of which were paving the way for the IPO in Hong Kong in the second half of this year.

This year is a crucial year for Teng Xun.

Although it is now directly competing with Bluestar Technology, it does not hinder the market’s preference for Little Penguin, because Tengxun is now the second largest shareholder of Bluestar Technology. For Tengxun, it is undoubtedly a matter of putting the left pocket in the right pocket. And also enjoy the dividends of Bluestar Technology's business going overseas. Tengxun has no income from overseas, and it depends entirely on the indirect income from holding Bluestar Technology's equity.

In the same month, Sogou search was also officially launched, and it is certain that new search engines will continue to emerge in the future.

For Baidu, it can be said that the start of the new year is not going well. Looking around, strong enemies are waiting for you. Needless to say, the old rival Google, and now there are new competitors such as Yunge, Soso, and Sogou.

Especially Yunge Search, don’t look at the current market share of only 6.3%, but the growth momentum is terrible, just like the blue space website, no matter how you look at it, it has the potential to become an explosive product. This product has become very critical. It just made Baidu fidget.

Now, the related product Tieba of Yunge Search has also become the target of common imitation in the industry.

Anyway, the peers are now a "salted fish mentality", just cross the river by touching Bluestar Technology. When making a product, you usually first look at how Bluestar Technology does it. Bluestar Technology launches new Products or new concepts, decisively follow up in the next second, and you can go online with a new skin.

It has become a leader in the Internet industry.

From this point, it can also reflect from the side why so many VC institutions like Bluestar Technology will give Luo Sheng crazy money.

...

"Mr. Luo, I recently drafted a marketing plan. I think this plan can bring huge traffic to the post bar."

In Luo Sheng’s office, after Li Mingyuan came in, he handed the planning manuscript he compiled directly to the other party. When Luo Sheng opened it for browsing, Li Mingyuan continued: "As early as the first ten days of January, I had completed the planning, but at that time you Still on a business trip in the United States."

"Super girl?"

Luo Sheng couldn't help but feel surprised when he saw the keywords in the planned content. After a while, he raised his head and looked at Li Mingyuan, who immediately added:

"Well, Super Girl, this is a sister event of the'Super Boy' sponsored by Mango TV. I have investigated and the organizer wants to focus on building this brand this year. I think this kind of form that everyone can participate in is quite It is novel and creative. It will inevitably bring about the uneven level of the participants, but it will have a sense of freshness and can ignite the topic. Having a topic is very important for Yunge Tieba."

Luo Sheng roughly read his planning book and nodded in agreement: "It makes sense. With the new model of close to search and the operation of entertainment events like Supergirl, there is a great probability that Tieba's traffic can be detonated. I think this idea Yes, what are you going to do?"

After that, Luo Sheng looked at Li Mingyuan again. He was the person Yu Jun brought to the company. He is now the first senior product manager of Tieba. In short, although Tieba was proposed by Yu Jun, he is Yunge Search. The chief architect of Tieba, in fact, is mainly responsible for the operation of this product by Li Mingyuan.

Hearing that Luo Sheng agreed with this plan without much thought, Li Mingyuan lifted his spirits and immediately said in detail: "The Super Girl project has just started. Generally speaking, the organizers don’t know whether it will succeed, so the investment will not be too much. , We bring the money to find the organizer to cooperate. This time is the best opportunity and it is easy to negotiate."

Luo Sheng smiled and said: "Why, it seems that you are very optimistic about this project?"

Li Mingyuan scratched his head and said with a smile: "I think entertainment is human nature, boss, you look like this, I guess I am optimistic about this project."

Luo Sheng smiled and said, "Haha, let's talk, how much do you want?"

Li Mingyuan was overjoyed, after thinking about it, he hesitated and said, "Then 10 million, it should be enough."

Hearing that Luo Sheng pointed at him, then stretched out his five fingers, and said without hesitation: "I will give you 50 million, sign a five-year cooperation agreement with the organizer, exclusive naming rights, and the host must mention it every time the show opens. And recommend that a large audience go to the Cloud Song Post Bar for discussion, and you can figure out the rest. I will not pay attention to the specifics. I only look at the results."

Li Mingyuan was stunned when he heard this number. At this time, 50 million was an astronomical figure. For the organizer of the entertainment project, it was almost impossible to earn a wave of blood.

Luo Sheng withdrew his hand and added: "You can discuss with Lao Yu about how to operate and how to use the money. You can also discuss with the organizer."

After reacting, Li Mingyuan nodded ecstatically: "Understood! I will start preparations."

As Li Mingyuan left the office, Luo Sheng leaned back in the boss chair comfortably. If Li Mingyuan thinks this entertainment project can succeed, Luo Sheng is more confident than him.

Because in the last life, it was Yu Jun and Li Mingyuan who brought the traffic of Tieba to an unprecedented peak by operating the entertainment world such as "Super Girl".

The proportion of traffic within the whiteness skyrocketed from 1% to 11% within half a year, making it one of the most popular Chinese online communities in the world. This traffic data was second only to search and Mp3.

The success of Tieba is phenomenal. For a long time, in terms of traffic and activity, there is not even any domestic interest community product that can compete with it. At the same time, it also opened the web2.0 era of user-contributed content for whiteness. , But now all this belongs to Yunge Search, belongs to Bluestar Technology, belongs to itself.

Go your own way, let others have nowhere to go, a cool stroke.

...

(There is still a chapter in the afternoon, three more asking for votes (broken tone)~~)