Global monopoly of technology

Li Mingyuan left the office happily, and it didn't take long for Irene to knock on the door to enter, pretending to be envious and said, "Is the trip to the United States cool?"

Luo Sheng raised his head and glanced at Irene. He didn't know what this Nizi meant, and then said quietly: "That's it, emmm...but the'Western food' over there is still quite good, the evil capitalism It's really hot. I went to eat'Western food' with a critical attitude. What's the matter?"

"There is a dialogue program that I want to invite you to attend as a special guest." Irene said. She didn't care much about Luo Sheng's words. Anyway, she doesn't like western food. How can Chinese food be delicious...

"No time, push it."

Luo Sheng refused without even thinking about it. The web2.0 era is surging, and time is the most expensive cost. Now he has begun to take another non-listed wholly-owned high-tech company that has been brewing in his mind for a long time. In 2004 It was definitely an extremely busy year, including the next few years.

Moreover, with the current popularity and industry influence, there is no need to go out and show your presence.

"Rejected? I think that is a good opportunity to promote the company." Irene couldn't help but say.

"I brought back almost 2.7 billion from Wall Street this time. Why use the most expensive time and resources for problems that can be solved with money? That's not doing business properly." Luo Sheng said lightly.

"Well, then I'll help you push." ​​Irene nodded and left the office.

...

In the afternoon, Luo Sheng also left and came to the technical department, found Xu Yong and gathered a group of technical backbones to sit together.

"I already have a good idea of ​​the new product plan for the first half of this year, and I will start the video sharing plan."

Video sharing?

Xu Yong pondered for a moment, and couldn't help wondering: "Boss, do you mean we are going to make products similar to Fengfeng Yingying?"

Exposure Audiovisual was launched on the market last year.

Luo Sheng shook his head and said: "No, Fangfengyingyin looks good, but it has no real future. Audiovisual products without intellectual property rights are all white-to-air series. Strictly speaking, Fangfengyingyin is only a pirated software, domestic Related fields are in the era of barbaric growth, but the final web2.0 is the era of payment for knowledge."

Xu Yong and others didn’t understand these words. There is almost no copyright awareness in this era. Does it cost money to watch a video and listen to a song?

Go crazy!

Probably this is the characteristic of this era.

"After waiting for a while, it is estimated that it will be around March or April at the latest. I will also go to the United States to negotiate with the world's five major record companies, including Universal Music, Warner Music, EMI, and BMG, on music licensing services, and Several major Hollywood studios." Luo Sheng sat with his back to the front.

This time, the sky-high financing of 325 million US dollars (approximately ¥2.7 billion) was obtained for the purpose of laying out IP copyright.

Most of the money is actually used to purchase copyright authorization services. There is no copyright awareness in China. For these top international record companies and film production companies, they can only watch the unscrupulous piracy in Greater China and there is no way. .

If Luo Sheng came to the door at this time, he would definitely grant the authorization.

Because for those record companies or film companies, the Greater China area was not able to get a single dollar. Now there is a Chinese who comes to give money.

But for Luo Sheng, getting the license now must be a very low price, and getting the genuine license will be a stable win in the future.

After obtaining the copyright, he will not plan to go to lawsuits now. Piracy will be piracy. In ten years, no pirate party will be prosecuted, but ten years later, it will be different.

At that time, copyright awareness has been established, and the general trend of the payment era is that if other audio-visual products do not come to buy copyright, they will be honestly removed from the shelves.

In the highly developed web3.0 era ten years later, without content, it is impossible to live at all.

The crowd exchanged and discussed together, Luo Sheng said: "When many foreigners come to China to use computers, what do you guess is the first thing they do? It is crazy downloading songs, because all the songs here are free. Yes, but they are charged abroad. At present, our country’s digital audio-visual industry is almost in its infancy. As for paid downloads, almost no one has this concept. 99.99% are white prostitutes."

"But this is what distinguishes us. When we show our advanced strategic vision, we won't see the clues in the short term. This is a ten-year cycle before we can see the way. It takes a long period of cultivation. In fact, the replacement of traditional records by digital music is unstoppable. From a global perspective, the rise of digital music came in the era of web1.0. Its early development was also accompanied by many controversies and twists and turns related to free sharing, so I said web1 The .0 era ended with Napster."

Speaking of, the term [web2.0 era] is now popular in the industry, that is, [Internet 2.0 era]. This is the concept that Luo Sheng first proposed. More and more Internet professionals at home and abroad are beginning to quote [web2 .0] This statement.

Luo Sheng opened his work laptop and said, "I have compiled a lot of information, but you should read it carefully. You may be able to see a glimpse of the future through Napster."

While talking, Luo Sheng distributed a document to Xu Yong and others. Everyone also turned on their work computers, while Luo Sheng spoke to everyone:

"As early as February 2001, about one-third of Canadian Internet users used Napster, the most popular software at the time, to download songs, and about 16% of users visited the Napster site. At that time, there were about 13.5 million Napster users in the United States. In addition, the proportion of users in Argentina, Spain and Brazil is even higher than that in North America, and we also have a lot of "big touch" applications in China."

"After three or four years, for most of the domestic netizens, they are already very unfamiliar with Napster, let alone those who have not been online. They didn't even know about this website. However, it was born in June 1999. Napster is the originator of the global P2P service software. It was created by American college student Sean Fanning. Its original intention was to facilitate the search and sharing of Mp3 music files for students."

"After Napster went live, a super feast of P2P shared music was quickly blown around the world, and its influence quickly expanded beyond North America, and the trend of free downloads quickly prevailed all over the world. However, there are signs that the 2001 Napster has inevitably entered the'Last Crazy Moment'. It is this P2P sharing feast that originated from the Internet that has made the big-name record giants suffer, and it is no exaggeration to say that they have the heart to die. "

"At the end of the 1990s, when the Internet began to invade the music industry, its piracy made the record giants truly feel an unprecedented survival crisis. More and more people realized that the traditional record industry has played a prelude to the mourning song. At that time, the entire record industry declined rapidly, and at the same time, Napster was almost synonymous with online digital music in the eyes of all record giants, and it was a thorn in the eye and a thorn in the flesh. Starting in December 1999, companies and institutions led by the five major record companies have responded to It launched a protracted lawsuit."

"By May 2002, Napster finally closed, and closed the door to the web 1.0 era. Our blue space kicked open the 2.0 era. Until now, the global digital music industry is in a new round of turbulence. During the period, this was a long tug of war, but my point of view is actually the same as Jobs. It supports and advocates the payment model. I believe that the tide of free wind cannot be sustained after all. It is unrealistic to use love to generate electricity. The result is a lose-lose situation for listeners and creators."

Speaking of this, Luo Sheng looked at Xu Yong and other technical backbones, and finally said very firmly: “So we can’t follow the Napster path. This is a proven road of no return. We should follow Steve Jobs now. This is the path we have taken, so our next new product development will target Apple. We have to compete with Apple. This sounds crazy, but you all heard it right!"

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