Global monopoly of technology

Chapter 89 ["Azure" Project]

After seeing the concept map that subverted imagination, all the employees in the audience could finally understand why the boss felt that the smartphones on the market were ugly, and now their imagination was led by the boss to a whole new realm. The trendy smartphone suddenly feels loveless.

Luo Sheng used a concept map to successfully raise the aesthetics of more than 1,000 employees in the audience to a new level. The employees couldn’t help but think of the Motorola just comparing the phones in the concept map. The four smartphones are indeed It's really ugly.

Sure enough, there is no harm without comparison.

"What we have to do is to turn the things in the concept map into reality." Luo Sheng looked around the audience slowly and said: "Some people will think and doubt, can this be done? When Bluestar Technology was founded, no one I didn’t expect to be as far as I am today, and I firmly believe that I can go further. The same is true for the Cote d’Azur. Sometimes, I’ll do it first.”

I don't know who took the lead. After Luo Sheng's voice fell, there was a round of applause in the multimedia conference hall.

Immediately afterwards, there was a loud applause from the audience.

Yes, if time goes back to the beginning of Bluestar Technology's start-up, I am afraid that few people will believe that Luo Sheng can lead the company to develop to the point where it is valued at 27 billion yuan today.

This year he created a new company again. Will the Côte d'Azur replicate the miracle of Bluestar technology?

But with the jade in front, everyone’s confidence has undoubtedly increased a lot. Luo Sheng’s sentence [We are not worse than foreigners] touched everyone present, and made everyone’s heart surge in reluctance and passion. .

"This guy can always mobilize everyone's inner excitement in this situation." Qin Weimu silently stared at Luo Sheng, muttering secretly, his mouth could not help but reveal a charming arc.

Although more than a thousand engineers present signed a non-disclosure agreement one by one, Luo Sheng only showed them the industrial design concept idea of ​​the wireless terminal made by the blue coast company, which is a side view of the appearance. There are three views, not to mention the internal structure and more detailed things.

The concept map of the smart phone just shown was also black, and the content displayed was very limited. He did not want to show more, nor did he want to tell them more, but he had to do so for confidentiality.

Because the time span is too long, the Côte d'Azur started too late and there is no technical background, everything must be accumulated enough to produce products, Luo Sheng can not absolutely guarantee that among the more than 1,000 people, none of them will leave during the development period.

Industrial design also has intellectual property rights. The design scheme of the concept map just now needs to be patented.

Only Luo Sheng knows that to develop a real smart phone from scratch, at least two or three hundred new software or hardware patents need to be innovated. To develop a smart phone, this technology-intensive product requires There are dozens or hundreds of different design or R&D modules, some people only know one of them, such as power management, but others do not.

This is also a means to keep the technology confidential and ensure that it will not be leaked. Therefore, Luo Sheng is not able to talk about all aspects of mobile phone research and development at this meeting. He will only arrange them one by one after assigning tasks. What each R&D team knows is limited to the modules they are responsible for, and they don’t know what other teams are doing.

After the meeting, after everyone's opinion was still not exhausted, Luo Sheng personally paid for everyone to have a dinner at the hotel.

Three days later, Luo Sheng set out to set up the "Blue Coast Laboratory". He is now unknown, but Luo Sheng rushed to the "Bell Laboratory" in China.

Entering June, from the establishment of the Cote d'Azur company in March to the present, all the preparatory work has been completed in nearly three months.

Luo Sheng personally convened more than 1,000 engineers from the company to form a R&D team code-named [Azure] project, and started this highly classified project.

Looking at the following days, Luo Sheng spent a week for him to personally subdivide the 1,000 engineer team into 82 groups, and selected 15 product managers to manage their respective R&D groups. At the same time, these product managers directly reported Luo Sheng reported that he was mainly responsible for the chip design and development of the "Blue Core" project, the development of operating systems, and the industrial design.

These three modules are directly led by Luo Sheng.

The chip design and development in the [Azure] project uses Qualcomm’s CDMA code division multiple access chips. In the current 2G network era standards and 3G network era standards, it is absolutely impossible to bypass Qualcomm’s patent barriers, even in In the future 4G network era, it will be difficult to bypass Qualcomm's patent barriers.

Qualcomm owns more than 3,900 CDMA and related technology patents, has issued CDMA patent licenses to more than 130 telecommunications equipment manufacturers worldwide, and more than 190 companies have been granted the right to use Qualcomm’s CDMA product portfolio. Including 120 companies authorized to manufacture and sell CDMA products.

Up to now, Qualcomm has been a pioneer in the field of wireless communications, and its WCDMA, or 3G technology, has led the industry.

This year, Hua is to establish a joint venture with Siemens to develop TD-SCDMA mobile communication technology for the domestic market. Now 2G is the mainstream of mobile communication, but the 3G standard has already been formulated. As long as there are the letters of CDMA, it means that you have Qualcomm’s Shadow, and the company has now begun to invest in 4G technology research.

Now 2G is the mainstream, 3G is popular, and Qualcomm has already started the research and development of 4G technology. It can be seen that in the next five to ten years, no one can shake Qualcomm’s dominance in the field of wireless communications. Qualcomm's technical standards must be used.

Luo Sheng's thinking is very clear. In the early stage, Qualcomm is definitely inseparable. He who has witnessed the future is very clear that in fifteen years, he will face technical blockades from Europeans and Americans, and he will be reborn after crossing over. This situation may even be possible. It will happen in advance, so Luo Sheng thought that in the past ten years or so, North America is very likely to jump the wall and push the country to suppress it.

The "Plan B" of the Blue Coast Company is a must. As long as Lao Mei does not take the initiative to tear her face, continue to play happily together. This is all future considerations. As for now, Luo Sheng does not have to worry at all, because Lao Mei is now Attention is all on the Middle East world.

At the moment, there is no way to bypass Qualcomm’s standards, because the communication infrastructure is there, but Luo Sheng did not directly choose to buy Qualcomm’s chips and software. If you directly buy and assemble it, there will be no "blue core" project. .

The "Blue Core" project of the Côte d'Azur is currently obtaining an authorized solution from ARM, and at the same time obtaining an authorized solution for Qualcomm's self-designed and manufactured chips, and then designs and develops by itself.

Qualcomm's technology authorization department has three authorization methods, and authorized manufacturers can use a variety of official production and market products.

The first is to buy chips and software directly from Qualcomm, the second is to buy chips from Qualcomm’s ASIC authorized manufacturers, and the third is to design and manufacture chip solutions by yourself.

Obviously, Luo Sheng chose the third one. After obtaining the license, he designs and manufactures chips by himself. This is due to the country's accession to the WTO and participation in the wave of economic globalization.

Another major reason for Luo Sheng’s acquisition of Reed Communications is related to Qualcomm. As early as 2000, Qualcomm established a venture capital department and promised to provide strategic investment to early high-tech companies with a start-up capital of 500 million US dollars. The entire industry is constantly advancing in competition, constantly lowering the price of mobile phones, enhanced features and greater sales.

In June last year, Qualcomm announced the establishment of a US$100 million venture capital fund in China, aiming to invest and cooperate with domestic innovative companies to promote the development of wireless services. This investment is Qualcomm. The company aims to promote the application of CDMA in China.

It has been acquired by Luo Sheng, and Reed Communications received US$3 million in venture capital last year. Luo Sheng looks down on this small 3 million. His registered capital for the Blue Coast company exceeds US$300 million.

The news of the acquisition of Reed Communication reached Qualcomm's ears, especially after the investigation, it was found that the registered capital of Côte d’Azur Company exceeded 300 million US dollars, and it was the founder of Bluestar Technology. This incident caused Qualcomm. Attention.

Even if Luo Sheng is the founder of Bluestar Technology aside, just looking at the registered capital of the Blue Coast, it is quite strong among domestic manufacturers, and the wholly-owned acquisition of Reed Communication is a clear brand. Yes, it is going to the wireless terminal manufacturer.

Qualcomm immediately determined that Luo Sheng’s Blue Coast Company would play a key role in the future Greater China market. So on June 11, Qualcomm’s headquarters sent a vice president, Harris Wade, to the Soviet Union. Cheng meets Luo Sheng.

It must be said that Luo Sheng has played a big role in the reputation of Silicon Valley. It is no exaggeration to say that among the big names in the domestic science and technology circle, he is currently the most famous person in the science and technology circle in the United States.

Luo Sheng has already made fame on Wall Street and Silicon Valley. Many American technology and investment elites know that there is such a number one person, otherwise Qualcomm will not necessarily send a global vice president to talk in person. Just send one person in charge in Greater China.

This afternoon, people sent by Qualcomm arrived in Sucheng and met with Luo Sheng.

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