Global monopoly of technology

Chapter 95 [Leading the Industry Trend]

In fact, Baidu has always had a team dedicated to staring at the development of the cloud search business under Bluestar Technology. After all, Yunge Search is now regarded as the number one competitor within Baidu, and it used to be Google.

The new product [Yunge knows] has just been launched, and Baidu has got the news here.

Baidu's group of product managers may be the first to use [Yunge Know] and make comments. As a related product of Yunge Search, passerby users can only search for the problem results of [Yunge Know].

If you want to interact with it, you need to register and log in to enjoy the full service of this product to ask questions, answer and other operations. If you don't log in, you can only search and browse, and you won't get points rewards.

User registration is also completely free. You can register as a user of Yunge Search through email registration, blue space account association authorization registration, etc., and you can log in directly including [Know], [] Related products.

And the highest level is undoubtedly the Blue Space account. As long as the user has a Blue Space account, one-click authorization can experience the "Blue Star Technology Family Bucket" unimpededly, which is very convenient, such as including Blue Star Music. It is also the user experience.

Mr. Li and a group of company executives discussed the coping strategies for a long time, and the final result of the discussion was... to follow suit.

That's right, following the launch of [White Degree Knows], Mr. Yu Jun, the original White Degree product manager, was poached by Luo Sheng, and Mr. Li regretted it very much. It can be said that he regretted it more and more.

Now I joined Bluestar Technology and served as the chief architect of Yunge’s search business. In fact, Yu Jun’s voice in this business is greater than that of Feng Yi as a director. Feng Yi leads technology development, but cannot determine the direction of technology development. Yu Jun is.

Luo Sheng intends to train Feng Yi, so he let him partner with Yu Jun, but after all, he is too young and needs more experience and growth.

And Yu Jun took over the search business of Bluestar Technology, and he did not "remember the old feelings" for his old boss Baidu, and he did not hesitate to start.

And how did Yu Jun be "cruel" to his old club?

In addition to product competition, marketing is also a cash cow that focuses on whiteness. It also starts with the problem of its pain point "biding ranking", and relentlessly denounces it. As the saying goes, if a snake hits seven inches, salt will be scattered into the wound.

The hearts of Baidu's senior management are quite complicated, and they feel pressured to compete with the person who is hailed as the “Son of the Internet” by Silicon Valley magazine. Aside from being a competitor, it is actually very Admire Luo Sheng, because he has enriched the Internet with continuous innovative thinking and innovative elements, influencing the Internet, changing the Internet, and leading the Internet trend.

Whenever Bluestar Technology launches innovative products, people in the industry are suddenly enlightened and suddenly realize: It turns out that it can be like this, this is how web 2.0 is played!

This kind of competitor is both terrible and respectable, but even more terrifying, because it is a rival.

As far as the search engine market is concerned, Baidu is so helpless to face the development strategy of Yunge Search. In fact, he understands it, but it can't be broken. This is the most terrible thing, and it will make people feel helpless and hopeless.

The strategy of cloud song search is very simple and clear.

One is through continuous innovation, the second is to make products rich in content, and the third is to maximize the user experience as much as possible.

Anyway, don't rush to make money.

So far, Yunge Search has not directly grabbed Baidu's existing traffic, and has never actively initiated direct competition. It has done one thing from beginning to end, that is, after the acquisition of hao123, it cut off the Baidu link. .

And then, the traffic growth created by cloud song search is mainly to continuously accept new Internet users through the hao123 navigation website.

Luo Sheng’s strategic goal is very clear. You Baidu now has nearly 100 million old users, but there are still more than one billion people in the country who have not been exposed to the Internet. In about ten years, the number of domestic Internet users will exceed 600 million. In other words, it has increased by as much as 500 million in just ten years.

And these new Internet users are the goal of [Cloud Song Search], why should we look at the current 100 million users?Even if he spends the same amount of money, Luo Sheng will choose to target the 500 million users who are about to embrace the Internet world.

But when you become a leader in the industry, your opponent's users will naturally flow over. This is the Matthew effect.

Therefore, the acquisition of hao123 is very important to the future development of Yunge Search. This seemingly simple, to the extreme, Yahoo plays the rest, but it plays a pivotal role in the domestic search engine market.

At present, no matter whether it is an Internet company engaged in search engine business or not, as long as it has an Internet company whose website traffic ranks among the top, it basically has a navigation website.

The industry has already seen the domestic Internet market. A large number of users are entering this virtual network world. The first stop to welcome them is basically a navigation website.

When Luo Sheng just spent tens of millions to buy hao123, the industry either ridiculed or questioned. Some even thought that he was illegally embezzling funds to try to cash out indirectly.

Nowadays, the industry’s wind reviews have taken a 180-degree turn. The previous doubts disappeared. Instead, various praises were used, such as the outstanding vision, the keen sense of smell, the person who knows the Internet thinking best, etc. The vocabulary of this kind does not hesitate to boast.

Looking back now, Luo Sheng bought hao123 at a price of tens of millions of dollars.

...

The launch of Yunge Search related products [Know] is not only Baidu's staring at the first time and starting to follow the trend, there are many people in the industry watching, and a large wave of followers are on their way.

Bluestar Technology was the first to eat crabs, and some people disdain to follow suit, but more people want to drink soup behind Bluestar Technology.

Some followers, such as those like Baidu, hope to surpass the creators and have the ambition of being blue to outperform blue.

But more than 70% of the followers are thinking of making quick money. They have never thought of making the product and then continuing to do it as a long-term business, but want to make something famous, and then Waiting for the seller to look at the goods, sell them when they are interested, and complete the cash out.

It's no wonder that so many people like to follow suit, because following the bluestar technology, it is easy to attract venture capital, which is an indisputable fact in the industry.

In such a big environment, it's clear to follow or not to follow.

Day by day passed. There were no major events that Luo Sheng paid more attention to in July. The company’s operations were progressing normally. However, throughout July, Bluestar’s employees exceeded the 2,000-digit mark for the first time, which still does not include overseas employees. Case.

The number of overseas employees of Bluestar Technology has exceeded the 500-person mark in July. At the same time, in mid-July, the European Film Director was formally established. It hired a well-known senior executive in Silicon Valley, Nix Meh. Rotra.

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