Global monopoly of technology

At around 7 am on August 21, 2004, the domestic version of Bluestar Video and the international version of BluestarVideo went online simultaneously, which means that Bluestar Technology officially entered the video business field with streaming media technology.

This is the company's most important new product in the second half of this year.

In the video business, the domestic streaming video business is operated by Zhou Jin as the top person in charge. This is a returnee who graduated from Johns Hopkins University and the European School of Business Administration.

Zhou Jin is now 30 years old. In May of this year, he joined Bluestar Technology, and then entered the development of Bluestar Video Project. The entry was P6, the senior engineer level, and he was promoted to senior product level in July Manager, M3 level in the management post of Bluestar Technology Company.

P and M represent the company's management level division, according to the internal HR level of the personnel department, the P sequence belongs to the technical post, the lowest P1 low-end reserved post to the highest P10 researcher; the M sequence belongs to the management post, the lowest M1 level The supervisor to the highest M5 senior director.

The corresponding levels of the two sequences, M1 director corresponds to P6, and Zhou Jin is now an M3 senior manager, corresponding to P8, enjoying the treatment of P8 employees, and reaching P8 means that he has obtained the qualification for option pool allotment. But the final allotment depends on performance.

Luo Sheng personally promoted him to take charge of Bluestar's video business. Although he was a P8-level employee M3 senior manager, he actually became the person in charge of this project, without the name of a director and he became a director.

It is equivalent to sitting at the P8 level and looking at the P9 level, and then the next level up to the P9 level is the bluestar technology executive.

For the international version of BluestarVideo, Chad Hurley is the project leader. Chen Shijun is not suitable for the management post. He is more suitable for the technical post. Luo Sheng arranged to be responsible for the technical section of BluestarVideo. The corresponding level is P9 senior expert, and the treatment is natural. Audit according to P9 level.

In fact, before Bluestar entered the streaming video business field, there were already dozens of other video sharing websites in the market, all of which were competitors.

In Luo Sheng's eyes, there is no one who can play. He only values ​​the company Netflix.

However, strategically despising the enemy, and tactically paying attention to the enemy, so many competitors are very important in marketing.

In this era, Netflix means to sell DVDs through e-mail. The concept of video is basically the same as that of television, while the Internet is pure text and pictures. The breaking point is also around pictures and texts. No one would have thought that video could become an explosion of the Internet. Point, the limitation of the field of vision is one aspect, and the limitation of technology is also a very important aspect. The current broadband network speed limits the development of network video.

Luo Sheng can confidently launch video services in this era, one is the forward-looking thinking, and the other is the superiority of technology.

The development of the video project under his leadership has produced 23 core patents related to streaming media technology. I am very confident in streaming media technology. Bluestar Technology is currently at least three to five years ahead of the industry.

...

"Come in."

Bluestar Technology Corporation, CEO Office.

Luo Sheng didn't raise his head when he heard the knock on the door. He was immersed in the affairs of the Bluestar Technology Company. After looking at it for about half an hour, he had to go to the next-door Côte d'Azur laboratory.

After a while, after the office door was opened, Luo Sheng heard the peculiar sound that can only be made by high heels, and couldn't help but look up.

Irene, who was dressed in black and white with an OL, walked in. She was still holding a thick document.

"This is the company's financial expenditure." Irene threw the file on Luo Sheng's desk, then looked at him and added: "The company's book funds are about to bottom out. We may not be able to pay wages in October. In November, we didn’t even have money to pay the internet fee."

Hearing this, Luo Sheng was stunned for a while, and said: "I have raised about 2.7 billion yuan, and I have no money?"

I glanced at the documents on the desktop, then picked it up and looked at it. It was basically a thick stack of bills.

Irene hugged him with a slender hand and gave him an angry look, and said: "You are very happy and generous when you spend money. A copyright cooperation has gone to a budget of more than 1.6 billion, and the remaining more than 1 billion points are maintained. In addition, Yunge Search currently has a bit of advertising revenue, and does not look at the company's major projects. Now just one month's Internet fee is an astronomical expense."

The so-called "Internet fee" is of course not only the fees paid by Internet cafes, but the server broadband costs of Internet companies.

Luo Sheng immediately glanced at the company's financial expenditure list.

Since July, the company has spent about RMB 53 million in monthly salary for employees. The company currently has more than 2,500 employees, of which about 2,000 are in the mainland, and they have to pay them a monthly salary of 32 million yuan. More than 500 employees have to pay nearly 20 million yuan in monthly wages.

The cost of overseas employees is very high. The annual salary of a computer software engineer in Silicon Valley is US$71,600. The average annual salary of the company's 500 employees is about US$57,000.

The company’s labor costs now amount to more than RMB 50 million in one month.

This is not the bulk of operating expenses. The real bulk is "Internet fees." Bluestar Technology’s current broadband cost paid to operators is a bit scary. It may be the company with the highest broadband cost among domestic Internet companies so far. One, maybe not even one.

Because Luo Sheng is very persistent in internet speed, this determines the user experience.

Speed ​​is undoubtedly an important factor that determines the user experience of a website, and broadband is an important factor that determines the host's access speed, especially for websites with a large number of visits, the size of the network broadband is particularly important.

However, the broadband of Internet companies is not the same as that of ordinary households. Internet server broadband is fiber-to-home. Exclusive broadband is directly connected to the server room, and then distributed by the company's own switch.

Bluestar Technology now operates a large number of servers at all times, which requires a large amount of broadband traffic, which requires money to purchase broadband from operators.

The company’s currently operating Internet products and services include the domestic version of [Blue Space], the international version of [BlueSpace], the domestic version of [], the international version of [MusicSpace], [], [Reddit. com] etc.

Now there are new projects online, the domestic version of [Bluestar Video] and the international version of [BluestarVideo], as well as the company’s official website. As for [Know] and [], these are all integrated into the search business section for calculation.

These websites are all big users who eat internet fees. With the continuous development of websites and the rapid increase in user scale, the cost of broadband is also rising.

Bluestar Technology’s broadband bills in July cost about 159 million yuan. Excluding the subsequent increase in broadband costs, the company’s broadband expenditures in one year are calculated based on the expenditures in July. Spend 1.9 billion yuan.

At present, among the company's major products, the broadband expenditures brought about by BlueSpace's massive image sharing accounted for about 46.8%, nearly half.

And as the company's streaming video business goes online, Bluestar Technology's whole family bucket likes to add a super foodie that eats broadband fees more than Blue Space.

To put it simply, the greater the amount of broadcast of a video site, the higher the demand for broadband. The number of viewers of the video site and the amount of broadband required will increase by the same multiple, that is, if the number of viewers increases by 10 times, the cost of broadband will increase by 10 times.

Once the streaming media video business becomes popular, it must also become popular, and broadband costs flow like a flood.

Seeing a pile of dense bills and expenditures, Luo Sheng felt a pain in his head. He just watched it for a while and asked directly: "The company is currently in a quarter, no, what is the monthly operating cost?"

Irene immediately replied: "About 300 million yuan."

After hearing this, Luo Sheng breathed a long sigh and asked after a moment: "What about the book funds? How much money is left available?"

...

(It's Monday again, ask for recommendation tickets and collections~~)