Global monopoly of technology

After the dinner, Luo Sheng stayed at the Hilton Hotel for one night. He woke up early this morning and washed up briefly and quickly.

When he came to the restaurant, a breakfast was already prepared on the table, waiting for him to enjoy at any time. Luo Sheng ate a little casually, and then left Shencheng to return to the company.

There was also a "Shencheng Morning Post" on the table. Luo Sheng picked up the newspaper and looked at it while eating.

The headline news on the front page was the news of the company's Series C financing yesterday, and the headline was also eye-catching.

[Bluestar Technology Co., Ltd. created a financing myth in the Internet industry. The C round of financing raised 10.55 billion yuan, and the company was valued at 124.15 billion yuan after financing!——"Shencheng Morning Post"

The content of the news also deliberately converted the figures according to the real-time exchange rate. Large numbers are more shocking and eye-catching. The dollar figure appears small, with performance financing of 1.275 billion US dollars and a valuation of 15 billion US dollars after financing.

Luo Sheng casually read the content of the article. In addition to reporting some news about the C round of financing, one-third of the page of this article mentions his valuation.

After the financing, Luo Sheng's equity holdings may reach a valuation of 51.8 billion yuan, which is definitely an incredible series of astronomical figures in this era.

Not only the "Shencheng Morning Post", many other media have used a lot of content to make a fuss about Luo Sheng's wealth myth. We must know that this year's richest man in China is worth about 12.4 billion yuan.

As long as Bluestar Technology continues to develop steadily, after the completion of the IPO, it is certain that it will become the richest man in China, and it will be several times the gap with the second place.

The creation of such an incredible myth of wealth in just over a year has also greatly stimulated more people to focus on the Internet.

People in the industry who have experienced the dot-com bubble era did not find it too unbelievable except for quite a bit of emotion. You must know that on the eve of the dot-com bubble burst, it was even crazier than this.

In the era before the industry bubble was pierced, no matter what you do, as long as you can open a website, you can get a high valuation and easily complete an IPO.

Luo Sheng read the contents of the newspaper for a while and then tossed it aside, and left the room after eating.

Without taking too much souvenir here, I set off back to Sioux City that morning to start the research and development of the "Blue Core" project.

The company's online video business has been launched for two weeks, and it has not immediately become a popular new website, because Bluestar Technology is not the first video sharing website to enter the market.

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September 15th, Menlo Park, California, North American Film Director of Bluestar Technology Corporation.

"OK, this time I went to the company headquarters and I swear that this trip to China will definitely benefit me a lot. To be precise, BOSS has benefited me a lot. He really understands everything about the Internet."

The speaker was Chad Hurley. He had just returned to California. He had gone to Sioux City nearly three days before.

The purpose is to participate in a high-level meeting at the company headquarters, on the online video business of Bluestar Technology. Since the domestic version and the international version are operated separately, they are actually very different because of the different environments.

But obviously, after Chad Hurley had this trip, he admired Luo Sheng even more.

"As BOSS said, BV Video (BluestarVideo) is not the first batch of video sharing websites to enter the market. Of course, our streaming media technology is superb, but if you want to become a favorite online video website for users, you need rich content. ." Chad Hurley said.

At this moment, seven or eight people including Chen Shijun and Jia De were sitting in the same house, eating snacks and meeting.

Chad Hurley confidently and eloquently said: "BOSS has taught me a lot of tricks. This time, I brought the Blue Star Advertising Alliance from the headquarters, brought viral video marketing, and brought a lot of new ideas. . Yes, viral videos, a lot of viral video gameplay. How to make a video have the same spreading power as a virus? The answer is... let brand building be combined with entertainment."

"and so……?"

In the next time, in order to find the best value proposition for BV video, Chen Shijun, Judd, Chad and others started endless brainstorming.

Finally, they positioned it as a mass media, a consumer media business platform where people watch and share original videos on the Internet.

The "Blue Star Advertising Alliance" has brought Chad Hurley the key to quickly allowing the site to have a large number of original videos. The most important point is to provide advertising revenue sharing with the original users of the video.

"To quote BOSS, BV video can create its own online video star." Chad Hurley concluded.

"Why didn't BOSS talk to entertainment companies about copyright cooperation, like MusicSpace music store, to enrich the content of video sites?" Judd said.

"Damn it, how much does it cost? It is true that the company received a huge amount of US$1.275 billion in Series C financing, but the money will not all be used for BV video." Chad Hurley helplessly spread his hands, and after a while He added: "Actually, I told the BOSS that too. Guess how he answered me?"

Seeing the curious look of Chen Shijun and others, Chad Hurley imitated in an eye-catching way: "...Listen to Hurley, if you do this, BV video is a mediocre streaming video website, nothing like the current video website. How to subvert them and successfully surpass them? BV Video is a brand-new video website that requires not only brand new leading streaming media technology, but also brand new content.”

BV Video is a brand-new video website. Everything is new. If it does not stand out and looks different, it will be submerged in dozens of existing video sharing websites. The team immediately realized this.

Next, the operation team began to brainstorm endlessly and began planning a series of viral videos.

The marketing staff hired a backing operation team, an innovative artist brokerage company from Hollywood, who spent money to design video content specifically for BV videos.

The goal is to create the first BV internet celebrity, the innovative artist agency hires an 18-line actress Jessica Parker.

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September 22.

A month after the establishment of BV Video, a 16-year-old girl named "Blay Eveli" appeared in a "video podcast". The 16-year-old girl who called herself "Lonelygierl5" published online videos through BV serialization. Tell your story in a diary.

The original video released by Bree Evli was not unusual, but then he claimed in the video that he had joined a brown religious organization with "mysterious rituals", which attracted widespread attention from netizens and quickly became a leader during this period. Internet celebrities.

At about the same time, a football video of Ronaldo appeared on the BV video site, but it was actually a Nike advertising video.

The operation team perfectly implemented the concept of Luo Sheng's request, combining the brand with entertainment.

By the end of September, something unexpected happened to Chad Hurley’s team. During this time, NBC’s "Saturday Nightlife" program was being broadcast. A user uploaded the "Saturday Nightlife" Andy Sandberg and "Lazy Sunday" video starring Chris Parnell mocking her stupid rap.

Finally, this video became a viral video, showing the potential of BV video for the first time.

As of October 5, the video had 1.18 million views on the BV video website.

After 10 years, the number of views per million clicks is just a very ordinary number, but nowadays, especially at this stage of BV video websites, it is even a milestone for the entire streaming media online video field.

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