Global monopoly of technology

The indifference of Bluestar Technology makes the major Hollywood movie giants very upset. Music copyright is copyright, but video copyright is not copyright?Video production costs are more expensive than music, I don’t know how many times!

It is precisely because it is more expensive that Luo Sheng turned a deaf ear to him. He is not stupid. The money for financing was obtained by selling the valuable shares of Bluestar Technology Company. This kind of unjustified money of hundreds of millions of dollars was caught by the door. It's so spent now.

Luo Sheng's spending money is never ambiguous, but the premise cannot be meaningless.

If you are unhappy, come to China to file a lawsuit. The company prepared a huge sum of hundreds of thousands of dollars, and then waited to lose money. In addition, change the vest and put the video on it, and then continue to wait for the next round of lawsuit. , Continue to lose money.

Isn't it just money~

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In late November, the headquarters of Bluestar Technology.

"Mr. Luo, there are some troubles in the video business in the North American area." The company's chief operating officer Zhang Bowen waited for Luo Sheng to switch from the Blue Coast Company to Bluestar Technology to come to work.

Luo Sheng made a cup of tea for the first time, refreshed, returned to the boss chair and sorted out the documents on the desk, and asked casually: "What is the trouble?"

Zhang Bowen immediately replied: "The North American National Broadcasting Corporation NBC formally sued the BV video website yesterday and asked the website to immediately remove [Lazy Sunday] and about 1,500 other copyrighted video clips. NBC is not the only prosecutor. In fact, Hollywood film giants including Paramount, Universal Pictures, and Disney have all taken the website to court, demanding that more than 10 copyrighted video materials on the website be removed immediately."

"Together? So neat and tidy?" Luo Sheng was stunned for a while, and then happily said: "Haha, it is said that the big Hollywood movie giants are united and exclusive, and they are really united... By the way, I did not play the video, I want to tell It’s also to sue the main UP users who uploaded."

Zhang Bowen said: "Of course I also sue, but not all of them. I just picked some videos with more than 5 million views and sue them. They couldn't sue all of them.

Tens of thousands of infringers can't be sued. Picking out a few well-known complaints is the best strategy.

Hearing this news, Luo Sheng didn't panic at all. Instead, he said with a smile: "I guess they saw that I didn't talk to them about video copyright like the last time I discussed digital music copyright with several major record companies."

It is worth mentioning that the major record companies are subsidiaries of the parent companies of Hollywood giants, such as Universal Music and Universal Pictures, Sony Records and Sony Columbia Pictures.

But most of them are operated independently.

Zhang Bowen asked: "Then what should I do about this? George wants to get the opinion of the headquarters."

Hearing that, Luo Sheng said without hesitation: “If you want to sue us, then just accompany them in the lawsuit. I have hired more than eight or nine hundred employees in North America. Among them, the legal team accounts for more than three hundred people. It’s okay. If the court doesn’t decide, the video won’t be released. If the lawsuit is won, it’s best to take it down.”

The so-called copyright-protected videos uploaded on the BV video website platform are all reprocessed edited videos, which belong to the act of creation.Then some of this lawsuit was fought.

And even if you lose the lawsuit, you won't be punished heavily.If you upload directly without permission, such as uploading a movie, you will be compensated if you lose the lawsuit.

Up to now, there are no movie videos on the BV video website, not even official trailers, and no music MV videos. They are all original videos of users themselves or videos after secondary processing.

This also makes the more and more popular BV video sites incompatible with other video sites. Users produce content by themselves, and then users consume content.

This gives the industry insiders the feeling that Luo Sheng has made the online video business a micro-innovative variant of the C2C model.

Whether it is movies, TV series, MV and other videos, it needs to be included, but by no means now.

Luo Sheng thought for a while and added: "Those defendant users should pay attention. If necessary, the company can help them deal with some legal challenges. Someone needs to come forward. For a long time, BV video projects have to rely on these people and need to provide them. confidence."

Zhang Bowen nodded silently, and Luo Sheng pondered for a moment and added: "In addition, you tell the person in charge, Chad Hurley, to establish a pirated review service like the MusicSpace music store as soon as possible, and seek more solutions to the copyright material issue. The plan... Forget it, I will mail him personally later, so be it."

In fact, whether it is NBC or Hollywood's major film and entertainment companies, their current mentality is very tangled.

On the one hand, they are very worried that BV video sites will become another Napster company. They have to say that Napster has left a lot of psychological shadow on those entertainment companies. Those years are simply unbearable to look back. The time when digital pirated music was rampant. The recording industry suffered heavy losses.

Now for those entertainment media companies, they are facing a dilemma:

First, if you severely crack down on copyrighted videos, you will take the opportunity of virality. Popularity is money. Everyone understands this truth;

Second, if you take a laissez-faire attitude, you are very likely to lose part of your own media revenue, such as advertising revenue.

The BV video website has created a growth myth in just three months, directly squeezing into the top 20 websites in North America, and has not seen the momentum of relaxation, it is getting more and more fierce.

This momentum is really scary.

For entertainment media companies, this damn website shouldn't appear, so nothing will happen.

But for investors in Silicon Valley and Wall Street, especially investors in Bluestar Technology, they are extremely excited now, and Silicon Valley is also more and more amazed by Bluestar Technology.

If someone asks now: Why can Luo Sheng always “flick” a lot of money from VC?

The answer is: he can always make explosive models, although the road is a bit wild, it is always blind to people, and eventually he is beaten in the face with hindsight.

Luo Sheng’s reputation in Silicon Valley is getting bigger day by day. Bluestar Technology is too good at making explosive models. If one is accidental and two are lucky, then the third, fourth and even fifth time, the models are all big burst.

Some people in Silicon Valley have already blindly praised Bluestar Technology and worshiped Luo Sheng’s Internet thinking.

Investors don’t know whether BV video sites can make money in the end, but in just three months they have reached the 20th most visited site in North America, which is unstoppable.

With a huge amount of traffic, at least 50% of it has been successful, and it is 50% of the established rate. Compared with other Internet startups still struggling to pursue traffic, who should VC invest their money in? You can think with your toenails. .

...

In the next period of time, Luo Sheng had frequent internal email exchanges with Chad Hurley, and was also developing a set of fully automated content video system monitoring (ContentID).

Although litigating with entertainment media companies and helping the defendant, it does not mean that the BV project or Bluestar Technology supports infringement.

In fact, the BV video website’s protection and emphasis on copyrighted videos is not much smaller than those of the entertainment media companies that belong to the copyright. After the prosecution broke out, the website updated the code. When users upload the video, they will remind the copyright of the video material. .

The ContentID system, whose function is to protect copyrighted video, includes two functions: video ID and audio ID, which respectively have the function of comparing whether the video and audio are infringing.

Due to the rapid growth of BV video sites, as fast as viral videos, the powerful streaming media technology itself is stronger than competitors in video playback.

Watching high-definition online video on the website, not to mention 100% non-stop, but it is indeed very smooth.

When the network fluctuates, there are occasional lags, but users obviously can accept it, because comparing other video sharing websites will find that the BV website is simply not too smooth.

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By December, more and more video content on the website attracted more people to submit articles to the BV site.

Luo Sheng allocated part of his personal working time to the development of ContentID, with the goal of providing a feasible copyright and content management solution.

ContentID provides a free content management method for publishers who provide a large amount of video content. You can compare the copyright database while uploading each video 24/7. Once the matching information is found, it will be set according to the copyright owner. Way of processing.

This set of services provides three processing methods for copyright owners of video content: the first is to track these videos to obtain viewer information, which can be used for marketing analysis; the second is to retain the video content and include it in it Embedded ads, the proceeds are shared with the ad network to increase the income of the copyright owner; the third is that if the copyright owner does not want its videos to be placed on the BV video website, they can also choose to block these videos, and the user cannot Watched it on the website.

These three processing methods are all left to the copyright owner to handle by himself, and he decides what form to appear on the BluestarVideo video website, giving the copyright owner the ability to manage the copyright content.

Even better, this is not only a completely free service, it can even help copyright owners earn income.

In theory, every video publisher can get a certain amount of income. As for the amount of income that is determined by the market, the key lies in whether your video is popular.

The key to the rapid popularity of BV video projects is that users can obtain income by providing content, consuming content, and publishing original videos.

This allows the general public to participate. Before that, people could only watch and comment interactively, and could not deeply participate in content production.

And the power of mass production is bound to be vast.

On the BV website, the popularity of a popular up host is not even worse than that of celebrities. A popular video with millions or even tens of millions of clicks and views shows that in addition to traditional film and television content, these users’ original videos Content is taking away the viewing time of traditional film and television content.

For traditional entertainment media companies, this is undoubtedly ushering in a crossroads, and they have faintly felt the crisis.

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