Global monopoly of technology

Chapter 108 Performance

After Luo Sheng finished reading Chad Hurley's email, he thought for a while, and then he pulled out the keyboard to edit the reply letter.

The focus of the project has changed from [Views] to [Viewing Duration]. This is a very forward thinking, very good, and I totally agree.

However, some new ideas should be added on this basis. In the video recommendation mechanism of the website, try a new algorithm similar to the horse racing mechanism. That is, no matter whether an UP owner has a fan base or not, after his video is approved, it will be Put his video into a basic traffic pool.

We can set up a traffic pool level from T1 to T7 from low to high. The specific level will be discussed within your team, for example:

T1 traffic pool: 200-500 page views.

If the video has a good performance in the T1 traffic feedback and passes manual review, the video will be transferred to the next level of traffic pool.

T2 flow pool: about 5000 flow;

T3 level flow pool: about 15,000-25,000 flow;

T4 level flow pool: about 400-700 thousand flow;

T5 level flow pool: about 2.2-5 million flow;

T6 flow pool: about 8-14 million flow;

T7-level traffic pool: give the tag function to the crowd recommendation, with a traffic of 50+ million;

The flow pool should be flexible and vigorous, and you can also determine it according to the actual situation.In this way, basically a video is screened through this internal competition mechanism, and it must be reviewed every time it goes up. If there is user feedback, it needs to be more rigorously reviewed, or even stop the recommendation immediately, which may make someone The owner felt that his video could be played normally, but suddenly there was no playback volume. This is the reason.

We must take every video uploaded to the website as seriously as possible. The mechanism will also automatically mine the previous videos. Under the operation of this algorithm mechanism, even if a video that is uploaded for a long time sometimes, it may become popular later. , That's because the video was dug by the system.

This is a good mechanism to promote high-quality content competition, through layers of PK so that the truly most popular video content can stand out, creating hot and viral videos.

But this mechanism is not perfect, Reddit also uses this algorithm mechanism, it also has loopholes, and such loopholes are often caused by human factors.

We need to be extremely vigilant against third-party organizations that scan data. This will cause great harm to the competition for high-quality content on the website, but the greater harm comes from the loss of fairness principles by internal reviewers. For reviewers who violate the rules, we will not only dismiss them. He has to sue him and make him notorious in the industry. No one dares to use it and will never tolerate it.

In general, this recommendation mechanism has more advantages than disadvantages. We have obtained partial verification through Reddit. Let's do it with confidence. I believe that it may be more capable of forming a wonderful chemical reaction with [watch duration], bringing unexpected results effect.

After editing the email content, Luo Sheng quickly browsed and clicked send, and then went to the next email reply, but the next dozens of emails were not so detailed.

The remaining email content will be answered every 40 seconds or so.

After staying in the office for less than half an hour to deal with these tasks, Luo Sheng then presided over an internal executive meeting of the company.

Senior executives such as Zhang Bowen, Irene, Xu Yong and Yu Jun attended the meeting.

"In December, [BlueSpace]’s global users exceeded 300 million for the first time, and the international version accounted for 170 million users. Among them, the number of users in North America exceeded 77.8 million, which is close to a quarter of North America’s population. Or 3.7 out of every 10 netizens in North America have a BlueSpace account..."

At this moment, the chief operating officer Zhang Bowen in the conference room is making a data report. The executives present at the meeting are extremely excited. According to Luo Sheng's previous statement, when BlueSpace users exceed 300 million will they consider realizing it.

Now it has reached 300 million users.

The company has developed more than just this product.

After a while Zhang Bowen continued:

"The market share of cloud search has reached 18.92%. It has surpassed Google in the domestic search engine market for the first time, second only to Baidu search. The current Baidu search engine market share, we estimate should be 46% about."

"The global user growth of the anonymous forum Reddit has almost doubled compared to six months ago, reaching 128 million, of which North American users reached 68.9 million."

"Since the launch of Bluestar Music, the number of users has reached 72.7 million, among which the number of users of the international version of MusicSpace Music Store exceeded 20 million for the first time. So far, the MS Music Store has sold approximately 21.57 million songs."

"Bluestar Video has accumulated 58.8 million users, and the international version of BluestarVideo has 32.27 million video users. Daily video views exceed 80+ million, and the viewing time exceeds 30+ million hours."

Zhang Bowen roughly reported the data, and Luo Sheng, who was sitting in the chief, nodded: "Not bad..."

Everyone is accustomed to this powerful mentality of the boss, and at the same time they are relatively calm because of the influence of the boss, but they are extremely excited deep in their hearts.

These data are simply incredible. Anyone in the industry will be envious and jealous when they see the crazy rhythm. Any product alone can become the industry's attention, and these products all come from the same company.

At this time, Luo Sheng glanced at Irene slightly, and asked, "How much did the company lose in the last quarter?"

Irene had obviously prepared the information, put a file on the desktop, opened it, browsed and answered:

"Human resources costs are estimated to be 232 million yuan; the blue space business segment has a total loss of 316 million yuan, and the search engine business segment has a total loss of 180 million yuan; the online music business segment has a total loss of 498 million yuan, and more than 20 million songs have been sold. 105 million, but every song sold loses $0.004. In fact, there is a loss of more than 700,000;"

Irene paused for a moment, and then added and continued to report: "Reddit's operating loss was 135 million; the streaming online video business that has just launched for a quarter has already lost 1.974 billion yuan, as well as other operating expenses of 262 million yuan. A total of 3.597 billion yuan. yuan."

The executives at the meeting were trembling with hearing, but fortunately the investors were not present. The loss was scary.

Everyone couldn't help but deliberately looked at Luo Sheng's expression, thinking that there would be any changes, but found that the boss was always calm when he heard the CFO report a loss. With this powerful heart, everyone expressed admiration.

Of course calm down. Luo Sheng knew that the company was in a state of huge losses, but he didn't know the specific amount before reading the financial audit report.

Irene added: "Oh, yes, the company earned 271 million yuan."

Hearing this, everyone couldn't help but laugh lowly for a moment, a bit of a strong smile. The revenue of 271 million yuan is a huge sum of money, but it is not enough to put the company's loss table between teeth.

The net loss was 3.326 billion yuan.

Luo Sheng was stunned for a while after listening: "So, based on this quarter's expenditure, at most, the money from Series C financing can be supported until August or September next year?"

Irene immediately said: "I think too much, unless the company's business stops growing, but according to the current growth trend, the next quarter's operating expenses may exceed the 5 billion mark."

Zhang Bowen also said: “The company’s most money-consuming now is the streaming media online video business. The product has been online for more than three months and has eaten up nearly 2 billion yuan, which is the cost of broadband fees paid by domestic and foreign operators. Gao is scary and has eaten more than 600 million. The company's total broadband expenditure is only more than 1.2 billion, and the video business accounts for more than half."

Irene added: "The cost of broadband for video services is 633 million yuan."

The video business that the company just launched has become a big loss. Of course, this is also related to the $150 million reward program, but even if this part of the operating expenses is removed, it is quite scary.

And Luo Sheng himself is even more aware that the loss of the video business will increase costs, especially when discussing copyright cooperation with entertainment media companies in the future, which is another astronomical expenditure.

After a while, Xu Yong said: "I personally think that the company can consider realizing it, and the expenses are really too great. Irene has just seen a number of losses of hundreds of millions and hundreds of millions. I am a little scared after hearing this. ."

Yu Jun also strongly agreed and said: “Mr. Luo originally promised investors that BlueSpace’s users will start to monetize and generate income after the cumulative total of 300 million users. Now it has exceeded the expected time to complete the goal, and the company’s expense loss is indeed An astronomical figure, if you do not choose to generate income, it means that next April or May, the D round of financing will be completed by May at the latest."

Speaking of this, Yu Jun did not go on, but Luo Sheng understands it. The subtext is: Investors of Bluestar Technology's money-burning speed are also a little panicked.

Not to mention investors, but the current management is shocked. According to this loss rate, it really loses the total market value of Tengxun during the IPO period by one year.

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