Global monopoly of technology

A conference hall inside the Bluestar Technology Company. Today is January 2, 2005, and the New Year's Day has passed.

All the senior management of the company were present, and the management above the director of each department of the [BlueSpace] project were also present.

George Charles, President of the Americas, Nix Mehrotla, President of Europe, Li Songyi, the head of the domestic version of BlueSpace, and Jack Stoppelman, the head of the international version of BlueSpace, were all present.

At this moment, more than 20 or 30 people in the conference room are waiting for the company's big boss, and all the people who want to participate in this meeting have already arrived, just waiting for Luo Sheng to come to the meeting.

A few minutes later, the door of the conference room opened, and everyone looked around, only to see Luo Sheng step into the conference room and head straight to the chief seat.

When he came to the seat and was about to take a seat, the meeting room was so quiet that he couldn't help but look up at the audience.

"Don't be nervous, this conference room is to discuss how to monetize profits and make big money next. Don't do it all as if the company is going into bankruptcy and liquidation, and come here enthusiastically. I was not nervous at first. I'm nervous." Luo Sheng said, spreading his hands and taking a seat in the chairman's seat.

His words reached everyone's ears, and there was a low burst of laughter in the conference room.

But it was really nervous, because everyone didn't have a bottom in their hearts, and they really didn't have full confidence.

At this time, the subordinates always pay special attention to the boss, and seeing Luo Shengyun's calm and breezy appearance, his heart is quite stable.

Luo Sheng took a sip of the mineral water, closed the bottle cap and looked away in the meeting room, and said: "We started preparing for the advertising model of [ BlueSpace] in December last year. How is the situation?"

As soon as the voice fell, the company’s chief operating officer Zhang Bowen immediately said: “We all know that users are the basic disk and lifeline of social Internet products, and users are the foundation of profitability. [BlueSpace] has broken the order of 300 million. Greater China accounts for 130 million users, and the remaining market accounts for 170 million. In terms of user scale, it is already one of the social Internet products with the most users in the world."

"And [BlueSpace] has a bigger advantage. This is a real-name social platform. Most users are real identities, which means that our data can cover the real information and online trajectory of every user. This has huge advantages for accurate advertising. After careful preparation, our goal is to gradually build a global advertising platform."

Luo Sheng nodded lightly, and immediately spoke: "I have to emphasize that [BlueSpace] has mastered the personal privacy data of 300 million users worldwide, which will bring us unimaginable huge benefits. , But at the same time, a little carelessness will also cause us great trouble. Whoever gives the user’s private data to any third party in pursuit of profit will deprive him of all the remaining value he enjoys in the company. This is the director and above The managers signed an agreement for me, and I would personally send him to prison, no matter who he was, and no matter how much he paid, whoever dares to cross this red line can try."

The words made everyone's heart startled.

The blue space BlueSpace is actually the real-name social mode of Luo Sheng’s last life Facebook, and he will not forget the troubles Facebook faced with privacy issues in the last life, and it is clearer that the current owner of [BlueSpace] is no longer an American , Once the FBI, CIA and other institutions in the United States get the handle, it will be ten times more uncomfortable than Facebook. If it loses its overseas business, it will not be worth the gain.

George Charles asked: "Mr. Chairman (Mr. Chairman), what if an agency like the FBI asks them to open the BlueSpace database for investigation? Is it open?"

Luo Sheng immediately replied: "I think my statement just now is very straightforward."

George was stunned, and nodded quickly: "I see."

After the episode, Zhang Bowen went on to speak: "Ads are delivered in a very rich form, which can be divided into different types according to different dimensions. According to the product, they can be in BlueSpace, Future Cloud Song Search, Blue Star Video, etc.; according to location The difference can be divided into information flow advertising, sidebar advertising and so on."

"Among the many advertising classifications, the most efficient advertising is divided according to the purpose. Since December last year, the technical department has prepared a team to test the advertising through the algorithm model to increase the click rate and maximize the advertising revenue. The effect is satisfactory. "

Having said that, Zhang Bowen turned on the personal work computer he carried with him and linked it to the large screen in the conference room. Everyone looked at the screen.

"We have identified 12 forms: increase website clicks, increase website conversions, increase homepage post interaction, increase homepage likes, increase PC application installations, provide coupons, increase local market visibility, and event response , Promote product catalogs, enhance brand awareness, develop potential customer groups, and increase video views."

Basically, this is the core profit point of [BlueSpace]. It has mastered various data, interests, occupations, home addresses and other information of more than 300 million users.These data are very closely related to personal consumption tendencies, and can be accurately matched, unlike the non-real-name QQ.

This core product of Tengxun also has 300 million registrations, but it is limited to China, and it is obvious that one person owns a large proportion of QQ accounts, because the total number of domestic Internet users is only more than 100 million.

This is the main reason why QQ has accumulated a large number of users, but advertising revenue accounts for a small proportion of its revenue.

However, it is worth mentioning that Tengxun has gradually found a point of realization. QQ Show is the company's current cash cow, and QQ games are also working hard, which allows Tengxun to increase its investment in the game field.

The advantage of [BlueSpace] can push personalized advertising services to each user’s page. This kind of accurate advertising is naturally more powerful. Of course, you can confidently increase the advertising price to advertisers. Get more advertising fees, and at the same time, more advertisers will be willing to advertise, further allowing the company to bring greater revenue.

And the innovative ideas of the push algorithm make [BlueSpace]’s advertisements more real, with thresholds and predictable.

The precise placement of advertisements also has a large technical threshold. The precise advertisement matching algorithm is very difficult. Luo Sheng contributed more than 100 lines of code.

However, Xu Yong, the company's No. 2 computer god, is the main developer. He is also the company's CTO. He is focusing on technology. This profit plan is very important for the company. Naturally, he will go to battle in person.

The meeting lasted for more than half an hour, and Luo Sheng immediately made a decision: "That’s it. Tomorrow after the meeting, we will officially start accepting advertisers from around the world. OK, there is another agenda that is extremely important to the company. , Regarding the company’s first annual meeting, there was no annual meeting last year, but this year is about to begin. This is an indispensable thing to build a corporate culture."

Everyone was speechless when they heard it, so did an annual meeting use "super vital" to emphasize it?It made everyone think it was something important.

Luo Sheng added: “Starting from this year’s annual meeting, we have to set a tone. We will do it every year, and distribute the year-end bonus on the day of the annual meeting. Don’t postpone it until after the Spring Festival. I found that many companies want to keep people. It’s disgusting to postpone the year-end bonus until the new year. We don’t do this. If an employee can’t keep his heart, then don’t keep his people.

...