Global monopoly of technology

Bluestar Technology Company, Luo Sheng's office.

At this time, Li Mingyuan, who is in charge of Weibo, and David Sachs, who is in charge of the international version of MicroBlog, also came to the parent company headquarters from North America.

It is worth mentioning that the domestic version of MicroBlog and the international version of MicroBlog are operated independently and independently accounted for. The two parties do not have any business or operational interaction, and there will even be competition to a certain extent. There is no doubt that even competition must be healthy competition within the group.

In fact, it is not that the two sides have no cross-linked action, but there is no direct cross-linked action, but they can achieve indirect cross-linked action.

That is achieved through the parent company Bluestar Technology Group. For example, in user data and technology research and development, indirect linkage can be achieved, so that the beneficial integration and optimization of resources can be achieved.

It's not just Weibo and MicroBlog, but BlueSpace and BlueSpace, Bluestar Video and BluestarVideo, Bluestar Music and MusicSpace all use this model.

It's not that Luo Sheng wants to split products of the same nature into domestic and international versions, but that the reality has to do so. Some Internet information cannot enter the mainland, and vice versa, otherwise they will inevitably be interviewed, or Will face the same as Google once domain hijacking.

If you do not split, you must face a choice, whether to choose the domestic market or the international market.

Obviously, what Luo Sheng wants is the global market, and children make choices. He wants everything, so it must be split to achieve both.

Doing so will definitely bring greater operating costs, at least an increase of more than 30%, and may increase further in the future, but it does not matter, compared with the global market, it is completely possible to vote with your feet.

Not only can the domestic and international versions of products of the same model be linked together, but also the major products under the Bluestar Technology Group are highly linked because they all have social attributes.

In other words, a unique Internet social ecosystem of "Bluestar Technology Family Bucket" is being formed.

"Yes, it has been done in such a short time." At this moment, Luo Sheng is experiencing the product in front of a computer, including the internal test version of the domestic version of Weibo and the international version of MicroBlog.

Getting the BOSS’s approval undoubtedly made them both happy. Luo Sheng is experiencing the international version, and David Sachs next to him glanced at the screen and said, “Mr. Chairman, the latest version of MicroBlog is mature, not only You can use text messages, you can also send messages by sending emails, Wbe page input boxes, and even real-time chat software."

David Sachs is definitely a super fan of BOSS, an avid admirer, and admires Luo Sheng's forward-looking and foresight. It is precisely because he opened the door to a new world that he has the current MicroBlog.

And the biggest highlight of the product is to provide the most convenient way-SMS.

Just use your mobile phone to send a message to the MicroBlog number, and the user's followers will receive the message.

And this is what David Sachs admires, because each SMS has a word limit, so Luo Sheng decided early that the MicroBlog message was set to 152 characters.

There is no doubt that in addition to the PC side, Luo Sheng's given style will allow this product to enter the mobile side, and mobile phone users can be larger and more sticky than PC users.

At this moment, Luo Sheng experienced it for a few minutes, and then looked at both of them: "We set the current slogan of MicroBlog on Weibo as'What are you doing?'. We designed this social product to allow users to post anytime, anywhere. Message to answer this question, and provides the most convenient way of short message."

"We are now positioning the slogan'What are you doing?', but this slogan can only be applied to the product's early user accumulation stage, and it is temporary. After this stage, we need a new slogan."

The two heads are all looking towards the ultimate big boss. For Luo Sheng's forward-looking and vision, not to mention the point of blind worship, but it is almost the same. So far all the products of the company are leading the trend of the world. The idea is always ahead of the whole world, and then chased by this world.

After a while, Luo Sheng looked at the two of them and said: "The real slogan in the future should be'Explore what is happening in this complex world'. It should be noted that the key point is'Happening.' This is the core value of the existence of MicroBlog. Where, tell people what is happening, the immediacy of the news is very important."

The two of them nodded silently. The tone of this concept was also to distinguish it from BlueSpace, the "big brother" of the group company.

Talking about this, the product has no problems and can be officially launched. Luo Sheng said: "What are your opinions on product promotion?"

At this time, Li Mingyuan said: "Weibo MicroBlog has a bigger starting point compared to the blue space BlueSpace and other'predecessors'. It won at the starting line and can enjoy huge traffic dividends. Promotional aspects require the "Blue Star Family Bucket". ''S linkage for its drainage."

Luo Sheng nodded: "This is natural. The early development of the product will not be as difficult as the blue space. On the contrary, it will quickly gain good exposure and user volume. However, I am more concerned about how to maintain High-speed growth, relying on the "family bucket" linkage and drainage can certainly bring huge traffic in a short time, but how to keep active?"

Li Mingyuan immediately said with an affirmative tone: "The topicality, and the biggest explosive point of topicality is entertainment. This applies globally. As far as Weibo is concerned, I intend to continue to interact with the'Super Girl' and let the candidates participate. Registered their own account, and also launched a certified user for this design. But I don’t want to talk to the brokerage company, because this is to help them publicize and post money. I can’t accept that the operation of the "Supergirl" entertainment event is very good. The linkage between the song search and the post bar is enough. When the time comes, the celebrity big bowl will definitely register their accounts and verify them."

Hearing that, Luo Sheng nodded with satisfaction: "It is wise to entrust the Weibo project to you. You are the project leader, so you can handle it."

Having said that, Luo Sheng turned to look at David Sachs and asked: "You Sachs, I want to hear your opinion."

David Sachs said immediately: "Mr. Chairman, do you know the'SXSW Music Festival' in Daozhou?"

"You mean the Southwest Music Festival, right? Of course you know, don’t forget that I am also a music fanatic." Luo Sheng smiled and communicated in English. He and Li Mingyuan both speak English, but David Sachs doesn’t I can speak Chinese and I can only communicate in English that everyone can understand.

David Saxton was very energetic and said quickly: "I think the CES Electronics Show has become the'Canton Fair of the technology circle' at once compared with the current SXSW, and SXSW may have become the world. It’s the largest and only cross-border festival of “Technology + Music + Movies”, MicroBlog must not miss this music festival. Participants need to interact too much, and MicroBlog can solve this demand well, not to mention it. But I also think it can shine."

This Texas Music Festival was born in 1987 and is held every year in Austin, Texas, North America. Every year thousands of people and bands from all over the world sign up to participate. All large and small product companies and their media will send representatives to the venue. More than one thousand Run between shows.

Many bands that have not signed a contract also hope to attract the attention of the media and record companies through their performances at SXSW.

At the beginning, South by Southwest was still a pure music festival, but it has become different since 1994. Film and technological innovation were added to the music festival, and it was a big success in the end. Since this year, it will be held every year. Bringing a series of music, technology interactive exhibitions, film screenings and awards and other activities.

Luo Sheng asked: "What's the number today?"

Li Mingyuan: "March 9."

Luo Sheng thought about it when he heard it, that is to say, there was only a week or so left before the "South by Southwest" event. He didn't hesitate for long, turned his head to look at David Sachs and immediately said: "Just do it. ! You are the head of MicroBlog. I will not intervene too much in this section. How to implement you and your team to prepare."

"understand!"

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