Global monopoly of technology

Both Li Mingyuan and David Sachs also left and went back to prepare. The domestic version and the international version were launched almost simultaneously. They were different but in the same place, they all grasped the same concept and entertainment events as the carrier.

It is worth mentioning that when the company disclosed the news of the spin-off and reorganization, when the outside world saw the latest structure of the Bluestar Technology Group, they paid special attention to the other two subsidiaries.

The two subsidiaries are Weibo and MicroBlog. The product has not been launched, but the industry has paid great attention to it.

For the industry insiders, it is extremely amazing. Bluestar Technology seems to have inexhaustible innovation. It launches new products every year, more than one, and the key is super hot models.

In 2003, BlueSpace was born. It is no longer necessary to say how popular it is now. It is still the representative work of Bluestar Technology. This year, it also launched Cloud Song Search; in 2004, it launched Reddit and Bluestar Music MusicSpace. , Yunge Tieba, Bluestar Video Bluestar Video, this year, Bluestar technology to the industry feels like a drug.

2004 was the year when Bluestar Technology broke out. Two large financings were completed within one year, one was 600 million yuan, and the other was nearly 2.7 billion yuan. This year, the company was directly sent to the "unicorn." "In the ranks.

By 2005, the industry has been recognized by the industry as the first year of the online video business. Bluestar Video is now losing money and becoming more and more popular.

There is no doubt that the main new product of Bluestar Technology this year is Weibo MicroBlog.

However, while the industry is paying attention, it is also very confused. Although Weibo MicroBlog does not know what to do, it is not difficult to judge by looking at the names of the two subsidiaries. It should be a social product similar to a blog.

Industry insiders and investors are very confused. Since it is a social product, why bother to split a new home independently?Why not merge into BlueSpace?

The industry’s doubts were quickly revealed on March 16.

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In Austin, Texas, David Sachs and his team have arrived here two days ago. The list of bands participating in the four-day 19th Texas SXSW Music Festival has been announced a few days ago. There will be more than 500 in this festival. Different bands from all over the world perform in 50 different venues.

The biggest feature of SXSW should be that the venues for each performance are very close, and there are many different bars and clubs around, so bands, music critics, record company owners, including music fans, after the performance ends, There is an opportunity for close contact.

During the four days of the SXSW Music Festival, there were no fewer than hundreds of queues.

Last year, more than 8,000 teams signed up to participate. In one week, there were more than 1,200 performances. SXSW has more than 50 main performance venues, each of which is within walking distance.

It is very convenient for people from record companies and media to tap new potential stocks everywhere.

However, David Sachs feels that this is not convenient enough. Even if the distance between the major venues is within walking distance, it is still not enough. Therefore, MicroBlog allows everyone present to follow the current real-time news of the major venues. .

Today, SXSW has become a three major unit integrating music, film, and technological innovation. It is currently recognized as the most popular cultural, innovative and technological event in the world. It can be regarded as "CES+TED+Cannes Film Festival". "The combination.

Platinum tickets to participate in all three themes cost as much as one thousand US dollars, but they are still able to attract tens of thousands of people every year, and they are rushed to Austin from all over the world. Major hotels are hard to find, and music bars are every street. The road is closed late, and the noise is all night.

Whether it is a music unit, a film unit or a technology unit, all the big names in the industry are attracted.

As far as the science and technology unit is concerned, the week-long SXSW conference usually kicks off with a new media interactive unit, where a group of leaders of future trends were born and are still being born.

This year, not only Bluestar Technology was attracted, but also Apple, including Sony.

The biggest figure that Bluestar Technology sent this time was George Charles, then co-president of North America, to give a speech, in addition to BluestarVideo head Chad Hurley, MusicSpace head Max Deere And David Sachs, head of MicroBlog.

Not to mention the well-known technology companies, but it is said that as long as some technology startups can get on SXSW, it is hard to think of not being popular.

This is the magic of SXSW and the reason to be confident that it is a hundred times cooler than CES.

It makes people crazy.

On the day before March 16th, MicroBlog on Weibo announced the simultaneous launch. On the second day, the David Sachs team spent US$5 million in the main aisles of the venue and used the timeline for real-time broadcast and promotion, which started the first promotion. .

By the next day, the number of daily blog posts soared from 4,000 to 120,000, and this was the result obtained without the "Blue Star Family Bucket" linkage drainage.

Under the execution of the David Sachs team, MicroBlog's current slogan is perfectly fulfilled-what are you doing?

At the overwhelming SXSW music festival, MicroBlog allows people to send messages to answer this question anytime, anywhere, and provides the most convenient way-short messages on mobile phones.

When users at the music festival use MicroBlog for the first time, most of their operations are based on SMS.

At this time, who would hold a PC and wave outside?

At this time, people only have three things in their pockets: keys, wallets and mobile phones.

The so-called smart phones nowadays are actually feature phones, and the web should be limited, but at least you can simply surf the Internet, which is enough for sending short messages on mobile phones.

The fastest, most immediate, and most concise way to understand what is happening and want to know.

At the same time, Li Mingyuan is also actively promoting the operation of Weibo. The international version of MicroBlog, David Sachs hopes to open the situation through SXSW, and the domestic version of Weibo, Li Mingyuan hopes to open the situation through the "Super Girl" entertainment event.

The method of choice is different, but the reason for the choice is the same-entertainment attribute.

When the product was launched, the industry was caught off guard. It was never expected that it would be so fast. The subsidiary company had just been established, but the product had already come out.

This is very bluestar technology. When launching new products, it does not build momentum in advance, and always implements the idea of ​​"breaking the routine and executing quickly".

Obviously, this shows that Bluestar Technology has been preparing for new products very early, but it has never been silent.

The product has only been launched for two days, but the industry is still not sure whether this product can be successful, it is still staring at research and experience evaluation.

However, as long as people at the SXSW Music Festival will find that this product is the rhythm of the explosion.

At this moment, many people in the science and technology circles have come to Austin, Texas, and they quickly discovered the unusual. Bluestar Technology has done an unusual thing here.

On the third day of the SXSW Music Festival, which is March 18th, people in the Internet technology community who came to the scene suddenly discovered that more and more music fans here are paying attention to the blog posts broadcast in real time through MicroBlog. Colleagues also participate in the interaction when what happens.

That night, a man in a suit was looking around on the street. What he saw and heard was amazed and muttered to himself: "Another wave of imitating the'Son of the Internet' is probably already on the way."

There are various signs here that the social attributes displayed by MicroBlog are about to become the rhythm of Bluestar's new explosions.

When a company that has reached a scale and has such a terrifying ability to innovate, it is conceivable how exaggerated the speed of making explosive models can be.

Sometimes people’s starting point is higher than your ending point.

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