Global monopoly of technology

Chapter 210 [Only the more you "defeat" the more you earn more]

The launch time of the two projects is basically determined. The "online cloud translation" project is a huge amount of work. The development team's goal is to strive to be able to launch the test version around 2009. Not only does its own technical development take time, but also the cloud The progress of computing services has a major correlation.

As for the "virtual idol" plan, it was launched at the end of this year, with a relatively small amount of work.

Three days later, Bluestar Technology Headquarters, "Virtual Idol" General Planning Office.

At this moment, Luo Sheng and a group of young people are gathered together in the planning department. These people are all members of the "virtual idol" development team who have just been transferred.

"Is there only so many people in the group?"

Luo Sheng looked around the number six and seventies present, mostly young people, with an average age of about 24 years old, or excellent software engineers, architects, painters, etc., all selected from the internal personnel changes of the group company.

"Boss, there are so many that meet your requirements," said He Chao, who is in charge of this project.

"Well, recruiting people around the world, including not only those who are not limited to Japan, but also game companies such as Blizzard Entertainment, Hollywood Pixar, etc., [Hatsune Miku] was born with powerful voice interaction technology On the one hand, it also needs a huge behind-the-scenes creative team to produce a lot of high-quality content for her." Luo Sheng said: "The most important thing for the company is money. You don’t have enough money, do you understand what I mean?"

After speaking, Luo Sheng looked at the person in charge, He Chao, who was stunned for a while, and then nodded repeatedly after reacting, "Understood!"

He Chao also sees that the boss attaches great importance to this project.

Bluestar Technology’s “virtual idol” seems to have no name in the name and setting of the previous life, “Hatsune Miku”. This name is indeed amazing, or perhaps it is the preconceived memory of Luo Sheng’s previous life.

The key is that the name highlights the elements of the dynamic future is very standard, anyway, the Japanese side has not yet come out, and the IP has been decisively registered, and the settings of the virtual idol's identity and other elements have also been determined one after another.

Name: Miku Hatsune Miku

Birthday: April 12, 2007

Age: 16 years old

Gender: Female

Height: 158.8cm

Weight: 42.7kg

Main languages: Chinese, English, Japanese

Place of Birth: Sioux City

...

"For the'Hatsune' project, our goal is to make her the world's number one virtual idol. No matter how the idol changes, one of them will stand as a mountain and can continue to play for another five hundred years. This idol is Hatsune Miku."

Luo Sheng looked at the team members present: "The project budget is 8 billion soft sister coins, about 1 billion US dollars, and it is very likely that the cost will be recovered in about ten years, so I can allow this project to be unprofitable for ten years."

He Chao and the others secretly smacked their lips. If it was an early employee, it would be no surprise to Luo Sheng's words, because he often sets the tone when starting a new project. How long will this project last? Unprofitable can be allowed.

Bluestar Technology Group has never been a company that makes quick money.

The magic is that Bluestar Technology has now become one of the most profitable Internet technology companies in the world.

Is it because the less you want to make money, the more you earn?

Luo Sheng continued: “This project has the parent company’s support and I have the support, so don’t worry about the problem of not making money and no budget investment. What the team has to do is to build the first in history with the true artisan spirit. The most perfect and most successful virtual idol. But, my requirement is influence, what kind of influence? Become the most popular virtual idol in the world, in this field, no one can do it Beyond."

He Chao said at this time: "First of all, I think it is impossible for a latecomer to surpass it in terms of capital investment."

The other members in the office couldn't help laughing as soon as this was said. There was nothing wrong with this, and Luo Sheng would play this way and would agree to allocate so much budget.

This is a billion dollars.

Compared with the birth of Hatsune Miku in the previous life, the total budget for more than ten years is no more than this. Such a huge budget investment is not a boutique but a boutique.

There is no doubt that Luo Sheng’s ambition is huge. This time the layout intends to lead the world’s second new trend in the next ten years. With the huge budget allocation, the purpose is to make the virtual idol of Bluestar Technology become one in the industry. An insurmountable monument in the series.

Luo Sheng can allow his peers to enter this field, but does not allow his virtual idols to be challenged by others for his position as the number one in the industry.

"How's the director's problem handled?" Luo Sheng looked at He Chao and asked again.

"I have sent someone to Japan to discuss cooperation" He Chao quickly replied, and for a moment he couldn't help asking: "It's just the boss, is this necessary?"

After learning Luo Sheng's intentions, until now, He Chao couldn't understand why he made such a ruinous decision.

He is really a super prodigal. He actually wanted to create a pure CG animation film advertisement for the birth of "Hatsune Miku", which made them think of the 2001 Final Fantasy: Deep in the Soul. The production cost of that era was 170 million U.S. dollars. In the end, the dragged company almost went bankrupt.

And the budget is as large as 450 million US dollars!!!

It's crazy. This budget scale can make three or four A-level Hollywood blockbusters without calculating the cost of publicity, but Luo Sheng used the money to make a promotional film for advertising.

This is a commercial, can you believe it?

Okay, that's not it. Luo Sheng also decided not to make a fortune in the film industry. If so much money is thrown down, it will be a little bit to make a profit.

But Luo Sheng did not do this. The reason is very simple. If it goes online in a movie theater, if the box office performance is not good, not making money is secondary. If the reputation is not only the money is lost, but the reputation may also have an impact.

Advertising videos, the core of which is advertising and publicity, spends 450 million US dollars but does not make a profit in the theater. This behavior itself has a super topical element and can bring huge attention. People naturally like to pay attention to this abnormal behavior. Things, then the purpose of advertising and publicity began to be achieved.

If the word-of-mouth rises, then there will be topics such as how much box office this promotional film will get if it is released, because the film is not released, so there will be tearing, then the heat and topics will come.

This is Luo Sheng's marketing strategy.

Obviously, if the news goes out, it will definitely stir the entire entertainment media industry.

"Of course it is necessary."

Luo Sheng calmly said: "You think I am a prodigal who has money to do whatever I want, but that is not the case. What is a classic? It is a classic that is carved at any cost. Even after ten or fifteen years, I can stand at the top of the world. The quality of the picture is simple, the debut is the peak, so that some colleagues who want to launch their original virtual idols don’t even have the courage to enter this field. If he wants to play, he must look at the ones that Hatsune Miku has established. Whether the monument can be surpassed or even surpassed, of course I have an indirect monopoly."

Luo Sheng is not good at making movies, but he specializes in business competition and technology development.

To put it another way, the cost of creating this series of peak heights from all aspects has indirectly frustrated competitors who want to enter this field, or will always be suppressed by the virtual idols of Bluestar Technology, and even lack the courage to benchmark. .

This is the greatest victory.

Because in this world, there will never be a company that dares to copy Luo Sheng's gameplay. Nobody's money is blown by the wind. If there is, only one party may do it, that is, the big dogs in the Middle East.

Their money is indeed no different from the wind blowing.

However, the big dog owners are not interested in this at all. Although the big dog owners don't blink their eyes, they are not stupid. The key is that they are not interested and can't play.

Luo Sheng set a tone for a promotional film with a budget of up to 450 million US dollars.

As for the specific creation, if he is not a filmmaker, he will naturally not intervene. He specializes in the art industry. The creation of this area is left to professional filmmakers, including song creation and so on.

However, there is one point that Luo Sheng and the team members have reached an unanimous consensus. The director of this promotional film invited the Japanese director, the animation film industry and virtual idol elements, there is nothing wrong with the Japanese director, and Luo Sheng has said I know that virtual idols may be the top priority in the Japanese market.

No way, Japan has so many dead houses. Economically, it is now the second largest economy in the world after the U.S., a developed country.

China has to wait two or three years to surpass small books economically.

After spending so much money, you still have to earn more money in the end.

Not surprisingly, Hatsune Miku will also take the lead in the Japanese market.

...