Global monopoly of technology

When Nobiishi returned home, he couldn't wait to shut himself in the bedroom. The "virtual idol" three-piece product consisted of a rectangular matrix-shaped box.

Very delicate.

The cover is naturally the classic image of Hatsune Miku, in addition to the exclusive logo trademark of the "virtual idol", and the logo trademark of Bluestar Technology Group.

At this time, Ye Bishi, who was staring at the box, rubbed his hands. The packaging design of the box was extremely exquisite, and the design here also took a lot of effort and cost.

After all, the retail price is as high as 19,999 yen, so naturally it will not be shoddy, even if it is a packaged box, it also has a strong sense of boutique.

Nobishi carefully opened the packaging tape of the box. After all, he had not forgotten that he had heard the news of sold out when he was in the retail store, and it was not cheap.

There are several layers in the packaging box, which, as always, embodies the aesthetics of geometric deconstruction. The top layer is the music rhythm game set "Hatsune Miku: Diva Project". What Nobishi bought is the PS console version, and the game products are also independent packaging. He didn't rush to open it, put it on a side table and opened the second floor.

The second layer is the original audio-visual album "Hatsune Miku: In the Name of Love". There are three versions and behind-the-scenes footage. They are also packaged separately and put aside.

The first layer is the sound production software "SINGOID", which is still an independent package.

At this moment, Ye Bishi looked at the three encapsulated cube boxes, entangled for a long time and finally chose to open the original soundtrack first, but when he was about to throw the empty big box aside, he was taken aback.

"Nani? Another? Isn't it a three-piece suit?"

When Ye Bishi saw that there was another layer, he was puzzled for a while. Didn't he remember that there was a fourth product?

I didn’t think too much and took it out decisively. It was also a packaging box, but the volume was two-thirds less than the previous three models. It was a relatively flat cuboid packaging box. Nobishi glanced at it and immediately brightened: "Wow, there are still Comes with gifts?"

It was definitely an unexpected surprise. He remembered that the manufacturer did not say that there were any bonus items.

Ye Bishi resolutely opened the bonus first without saying anything. After unblocking, the first is a beautiful paper reading card.

"It turned out to be the extra background story of Hatsune Miku. I tried my best." Nobitish murmured in surprise. Just like Blizzard Entertainment, while the game itself is excellent, another major attraction is the background story. Many players enjoying the moment.

Hatsune Miku has a more complete understanding of the story through propaganda films. What Nobitki wants to know most is the end of the story, how it will develop after Hatsune disappears, and how humans will face the second omnic war.

However, the story in this book is an introduction to Hatsune's past and present life, that is, the story of "Chuying" in the human era. It has to be said that Hatsune Miku has been extremely attentive in its character design.

At the same time, it is also an opportunity to show Chinese culture to the outside world. Well, this is also a form of cultural output.

In addition, there is an exquisite official poster, which has official certification and is unique. It is very commemorative. Other consumers also have it, but the content in the poster is different.

Ye Bishi was very excited. In other words, he only owns it. There is nothing better than that.

What is happiness?

Happiness is something that everyone likes, only I have it, you don’t, but I can show it to you.

There was also a letter as a bonus. Ye Bishi opened it curiously, thinking that it was mostly a message from the merchant.

But when he opened it, he was pleasantly surprised and shocked.

"Nani? A virtual concert ticket?"

Nobiishi looked at the message on the letter, and the general meaning was thank you for supporting Barabara, and then the focus was on Hatsune Miku's first virtual concert, which will be held next year, in Tokyo in October 2008.

Users who purchase this product will have a certain probability of getting a complimentary limited-edition ticket. Yebishi screamed happily. Unexpectedly, he was so lucky, and even if the last product was bought, he could win one A virtual concert ticket.

"Bluestar company is absolutely losing money by selling 19999, haha." Nobishi said cheerfully, and immediately collected the virtual concert tickets. Next year, you can enter the venue with this ticket, and it is still the best A-level seating area. The key is Sitting there indicates that they are the first group of supporters, and there is an overwhelming sense of honor in an instant.

Next, Ye Bishi successively opened the other three packages one by one, synchronized the songs in the original soundtrack to the computer version of MusicSpace, and decisively opened the magical brainwashing divine song "Song of Onions".

This song is really popular now.

It is worth mentioning that the three versions of the promotional film have three versions of the theme song and interlude. Most of the composition is the same but the lyrics are different. Partly because of the regional culture, the composition may be slightly different.

There are three versions of "Singing Onion Song", but the voices are all the virtual synthesized voices of Hatsune Miku. As a virtual singer, mastering multiple languages ​​is the basic operation, and real singers who can master multiple languages ​​can’t say no, but they are all rare. Yes, and the scarlet ones are even rarer.

The smell of burning money is everywhere.

After completing the audio and video synchronization, Nobitki started to disassemble the audio production software "SINGOID", which was mainly a CD-ROM, and quickly completed the installation.As a cartoonist, he is also very interested in sound production. He has the feeling of a director. Nobiishi is thinking about making some sound and sound videos and uploading them to the bullet screen website.

...

Day by day, the sales of "virtual idol" products in the Japanese market continued to be hot after the release, and local users were also hotly discussing on online forums. The focus was on virtual concert tickets. The users who were drawn were properly shown on the Internet. .

The news spread quickly in the circle. Before that, I didn’t know that there were bonus items inside the product, and there might be a virtual concert ticket in the bonus items.

This also gives users who buy the product a sense of expectation, which also promotes sales to a certain extent.

Compared to the news sent back to China, many netizens complained about a few broken discs plus one or two software to sell more than 3,000 soft sister coins is too expensive, how many people would be willing to pay for it?

This is actually quite helpless. Many people have no idea about the production costs of the promotional film and feel that there is no cost.

It can only be said that the construction of copyright awareness has a long way to go.

However, the news that the Japanese market’s hot sales was sent back to the mainland through media reports also made countless people feel incredible. Unexpectedly, the sales volume is so good there, so many people are willing to pay for it, and the users’ direct accusation of being too affordable is just a hatred. Some even ridiculed the blood loss rhythm of Bluestar Technology Company selling 19,999 yen, which directly filled the hatred value.

It's a wicked capitalist world, and I really want to free them from the dire straits in the past.

...

In late December, the third day after the "virtual idol" product was released.

"Mr. Luo, the sales of the company's'virtual idol' products in the Japanese market are exceptionally strong, far exceeding our internal expectations." Zhang Bowen, who came to Luo Sheng's office to report, said in surprise.

"Really? How about the sales?" Luo Sheng asked curiously.

"108907 sets, three-day sales statistics." Zhang Bowen said this number. The three-day sales exceeded 100,000 sets, which is definitely a super best-selling and explosive rhythm.

Zhang Bowen added: “The products are selling well in the Japanese market, and the local media have also reported that the best-selling hit 21.77 yen in three days, which is about 330 million yuan excluding exchange rate changes.”

Luo Sheng nodded with satisfaction: "Yes, not bad. It seems that the'virtual idol' plan has at least fully proved that it has been successful in the Japanese market."

But Zhang Bowen couldn't help but sighed at this time, and said: "Best selling is best selling, but compared with the scale of investment, the cost recovery is far away."

Just talk about the three-day sales. Bluestar Technology can only share 45.7% of its revenue of about 330 million yuan, which is about 150 million yuan, and it is still pre-tax revenue.

Because partners such as third-party platforms and distributors have to share a profit, this means that a sales volume of tens of millions of sets is required to recover the production cost of 1 billion US dollars.

Don’t look at the super-selling now, but the market’s big data is still very reliable. Product sales are likely to show a trend similar to movie box office. In other words, how the sales in the first two weeks will determine how the final sales data will be on this line on.

The company's internal forecast and analysis result is that the sales volume in the Japanese market is about 1.75-2 million sets, and the world market is about 2.3 million sets. This is still in the case of extremely promising markets.

There is no need to say too much about the current situation of the global economy in the general environment.

Luo Sheng said very relaxedly: "It's just borrowing chickens to lay eggs. Wool does not necessarily have to be on the sheep. The company's "virtual idol" plan is not a single product. The virtual singer is only the carrier. What we do is For a brand-new industrial chain, the strategic considerations of the layout have also risen to the entire industrial system. We have never made a dollar, and we are only doing business that will return after ten or even ten years."

Zhang Bowen nodded: "That's true."

This is like "StarCraft", a real-time strategy game, to Korean e-sports. The entire Korean e-sports industry directly benefits the revenue generation scale, which is only a few hundred million dollars, but South Korea has out of the Asian financial turmoil with a game. There is too much knowledge about the economic benefits of the haze.

After South Korea experienced the financial crisis in 1997, it began to adjust its economic structure. Films, animation, games and other industries received a lot of support and then developed rapidly, and just in the following year, "StarCraft" was released, and a large number of business personnel Pass the time by playing this game.

More and more people were playing, and some TV producers in South Korea noticed it. So they started to produce "StarCraft" related programs and were a great success, so further competitions were held to let more people pay attention to TV programs. Various leagues have sprung up after the rain, which has led to the emergence of OGN, the first professional e-sports TV station.

Gradually attracted the attention of the South Korean authorities, so the state supported...

It is precisely this series of opportunities and constant chemical reactions that gave birth to a brand new industry that has never been seen before. Under the catalysis of a favorable positive cycle, the e-sports industry quickly took off, and then radiated and expanded to the surrounding area. Samsung’s computers were also big. Sales and screen sales have further stimulated the performance of the semiconductor industry chain.

Every time an e-sports competition is held, it is a consumption stimulus to the economic benefits of the surrounding areas. Like the finals that year, as many as hundreds of thousands of people came to watch the game. Apart from anything else, the economic benefits of hotels and catering alone are extremely high Considerable.

The economic scale of direct output from e-sports was only a pitiful few hundred million dollars, but at that time, South Korea's output value indirectly connected through e-sports once exceeded the output value of its auto industry.

No wonder South Korean economists said that "StarCraft" saved South Korea and helped South Korea get out of the economic quagmire.

It is not so much that Koreans got out of the financial crisis by relying on the game "StarCraft", as it was the rise of the emerging e-sports industry in South Korea, but without the game "StarCraft" there would be no later e-sports , There will be no subsequent chain reaction.

The meaning of Hatsune Miku is similar to that of "StarCraft" in Korean e-sports, except that the carrier has changed from a game to a virtual singer.

The industries that Hatsune Miku can be associated with are more imaginative than "StarCraft" for e-sports. From audio and video to virtual concerts to content ecology, Hatsune Miku has become a symbol and representative of the second Yuan culture. The B station of Shengshang I can break a bloody road in the case of the three mountains of iQiyi, Youku, and Tencent Video monopolizing the video industry, relying on the ACG and UGC elements under the second Yuan theme.

The pulse of the times is like this, a technology or a kind of existence, from appearing to lifting, it never greets you in advance, swept the world almost overnight and caused a sensation.

If you can foresee and seize the outlet ahead of time, you can become the industry leader in the future. If you know later, you can only follow the soup, or the bowl will be broken if the soup is not drunk.

...