Global monopoly of technology

Luo Sheng looked at the subordinates with exaggerated expressions, and calmly said: "I have important new adjustments regarding the BV video network section."

When they heard the boss speak again, everyone came to their senses, and immediately looked at him together.

"I decided to open the basic technical architecture of the BV video website to allow users to create their own BV videos." Luo Sheng looked around everyone and said concisely, and finally his eyes fell on Chen Shijun. This time he rushed from the Menlo Park branch. Come to the group headquarters to participate in this meeting.

Chen Shijun and the others looked at each other, their eyes all filled with confusion.

Luo Sheng said: "The development team is going to solve the technical problems. Simply put, my requirement is to let web developers use the tools of the basic database functions for BV video publishing, which is equivalent to allowing users to develop their own BV. "

Chen Shijun raised his eyes and said as a technology developer: "BOSS, once you implement this move, it will far exceed the current openness of BV Video Network. It can enable any user to develop web sites or With software that accesses the Internet, users will be able to upload videos directly to BV, as well as copy and embed videos on their own web pages."

Luo Sheng nodded: "This is the result I want. Web site developers also need to allow users to rate videos or add them to a favorite video list on their website. They also need to be able to customize and Control the AdobeFlash video playback software."

Having said that, Luo Sheng opened the water cup and drank saliva to moisturize his throat, looked at Chen Shijun and communicated with him: "By adding the basic features and functions of BV, developers can make users from mobile phones like on BV. Send videos directly to their site, or encourage users to share videos on their site."

Luo Sheng looked around the attendees again. Most of those present were technical executives. He added: “BV wants to open up its huge video library, global audience, basic video hosting and streaming network. The fundamental purpose of this move is To further expand the penetration of the BV business in all major areas of the Internet, to achieve the expansion of depth and breadth beyond the boundaries, that’s it."

"OK!"

Chen Shijun nodded. He is the chief technology officer of the international version of BV Video Network, and in short, the chief technology officer of the subsidiary BluestarVideo.

The conference entered the next argument, on the issue of ad embedding in online video business, which is related to the major issue of revenue sources.

Mainly around the determination of the duration of the advertisement, there was a big disagreement. On the one hand, it supports 30-second or 45-second introductory advertising, and on the other hand, it supports manual click to close the advertisement after 5 seconds.

Luo Sheng silently watched the dispute between the two parties without saying a word. In fact, he had a bottom in his heart. He must have chosen a plan that could be skipped after the five-second advertisement, but he did not immediately jump out to make a decision.

Xu Yong, who attended the meeting, is unswervingly supporting a solution that can be skipped after the five-second advertisement. Dang even complained on the spot: “I have to complain about the dozens-second advertisement. Our streaming media business is okay, like some who don’t have a family background. The video website operated by Qian has a 120-second introductory advertisement, and the mood of watching the movie is completely gone. From the user's point of view, the steps for a free user to watch a movie are to search for the video, click to play, switch pages, and wait for the advertisement. ,Viewing."

Xu Yongtan took over: "As for what the advertisement specifically said, few people remember it at all, and the impression left to users is not good, and the advertising revenue is also poor. Bluestar Video must not learn this, and must try it in the international version. BV’s 5-second skip plan, although we can’t make any money now, are we still losing less? Do we still care about that loss?”

Everyone couldn't help laughing. This is the truth. The annual operating expenditure of Bluestar Technology Group's streaming media business exceeds RMB 12 billion, which is really not bad for the hundreds of millions of advertising revenue of Bluestar Video.

Zhang Bowen looked at the data in a document and said: “Many people take it for granted that if the duration of advertising becomes shorter, the revenue from advertising will decrease. However, the actual situation is the opposite. The international version of the BV video network's 5-second skippable program is not only Earn enough word of mouth, and earn enough tickets, more than 80% of the advertising revenue of the streaming video business segment is contributed by BV Video Network."

To understand that BV Video Network adopts this unconventional advertising model, you have to introduce a new concept-the best advertising time.

BV video ads can be skipped after 5 seconds, and the audience will usually stare at the ads fully within these 5 seconds, which results in a very high rate of ad reach, and click skip once it ends.

Video ads include TV ads. Brand ads are billed according to the exposure rate. However, how many people are actually watching after exposure is a monitoring problem. You can use any algorithm because you can’t count people. In his head.

And BV Video Network uses such a simple skip-click to get the full attention of an audience within 5 seconds, sacrificing time in exchange for efficiency, and effectively improving the real exposure of advertisements in mechanism.

And this will force advertisers to continuously improve the quality of advertisements to achieve better marketing effects. Even regardless of the quality, the short duration of 5 seconds will not arouse the audience's disgust. In such a short time, just take a look. .

Obviously, this is a virtuous positive cycle model of a win-win situation for advertisers, user audiences, and BV video sites.

The core of this "best advertising time" is to ensure that the advertising time is short enough, because the time is too long, it is difficult to maintain a state of concentration, and even find some other things to pass the time.

For example, on some domestic video websites, the advertising duration of tens of seconds or even 120 seconds cannot be skipped. This kind of advertisement is not watched at all, and will switch to other pages during the advertising time and wait for the advertising time to finish automatically.

In the end, the advertising effect is greatly compromised, and stealing chickens will not lose money.

In fact, this is not an innovative concept or advertising model. The inspiration is found from real advertising cases. In real life, there are advertisements that reflect the "best advertising time" everywhere.

For example, when waiting for the elevator, waiting for the bus, waiting for the subway, etc., there are various advertisements in these places.

The core idea inside is "Waiting for an [important] thing, and the "important" in it is the key point, such as waiting for elevators, buses, movies, subways...people are in a waiting state at this moment.

And the waiting thing must have a certain importance. The importance of this thing must reflect that once it is missed, it will need to pay more time, energy, financial resources and other costs.

If you miss elevators, buses, subways, etc., you can only spend extra time to wait. Therefore, people will keep careful attention and high concentration in order to avoid this happening.

And the more concentrated a person's concentration, the better the advertising effect.

There are also counterexamples for comparison, such as online car-hailing. Of course, there is no online car-hailing concept in this era.

But the truth is the same. After the ride-hailing driver arrives at the predetermined location, he will definitely call the passenger, so the passenger will not miss the bus or subway, so the passenger only needs to do his own thing near the predetermined location. For example, when you play on your mobile phone, how can you care about roadside advertisements?

Therefore, this kind of thinking is completely feasible in Internet video pre-advertising.

Given a limited time of 5 seconds that can be skipped, the viewer will not click on the video page and switch to other pages to do other things, and then wait for the advertisement to finish and switch back to watch.

Instead, he will stare at it for a short period of 5 seconds, and skip immediately when the time is up.

Regarding the determination of this advertising solution, Chen Shijun, Zhang Bowen, Xu Yong and others all support the domestic version of Bluestar Video, which can also be skipped after 5 seconds of advertising time.

Luo Sheng, who hadn't spoken much, finally spoke up and looked around at the crowd and said: "It seems that everyone supports the second plan. You can skip the advertisement."

Xu Yong looked at him and said, "Our support is not the point. The point is which one do you support?"

Luo Sheng smiled and said: "Democratic decisions, the minority should obey the majority, so let's take the second option."

All the senior executives at the meeting laughed on the surface when they heard this, their hearts rolled over, and their stomachs continued to slander.

They have not followed Luo Sheng for a day or two. The boss has already figured out what urination is. When meeting some things in the meeting, he will always say:

[Democratic decision, the minority obeys the majority.]

But goose...

Whenever he encounters a disagreement with his ideas, even when more than 90% of the people oppose it, he will say another sentence:

[I have the final say, I must be right!]