Global monopoly of technology

By the end of March, the long tug-of-war between Bluestar Technology and Hollywood's major film and entertainment companies, including public opinion wars, lawsuits, etc., finally came to an end.

The two sides reached a relatively happy ending under "Franklin reconciled from the middle", and were generally satisfied.

Major film companies have expanded their movie rental business, and Bluestar's streaming media online video business has also expanded content precipitation.

In order to win the digital rights of more than 10,000 films, Bluestar Technology Group also paid the blood, and invested 5.28 billion US dollars in one go to major film companies. Throughout the end of March, the media rushed to report this with front-page headlines. thing.

In the current bleak economic environment, everyone envy Bluestar Technology's ability to spend billions of dollars without blinking.

Sure enough, I want to be stronger, only Krypton Gold can do it.

However, this investment may seem incredible to outsiders, but for Luo Sheng and Bluestar Technology Group, it is worth it and money must be spent. The web 2.0 era of the Internet must be an era where content is king. .

But this cooperation agreement is not limited to this. The service requires film companies to provide some popular blockbusters as soon as possible, and priority renewal rights after the lease expires.

There are already heated discussions on the Internet, and overseas BV video users are also looking forward to more than 10,000 movies coming to BluestarVideo.com. There is no doubt that the content ecology of BV videos has reached an unprecedented level after dropping 5.28 billion US dollars. Is practicing Luo Sheng's ultimate dream of BV video website:

[If you want to find a video, please search on the BV video website. If not, there is no video you are looking for in this world.]

And this move has directly made the domestic version of Bluestar Video washed out overnight. It can be confidently said that the movies available on the website are all genuine content, while other video websites are all pirated.

Just kidding, besides Luo Sheng, where else can anyone buy billions of dollars for copyright authorization?You can't get so much money when you treat your underwear, not to mention billions of dollars, or billions of soft coins.

Playing streaming media online video business, can play famous, which one is not backed by a powerful company?BluestarVideo is to Bluestar Technology, GoogleVideo is to Google, Yahoo! Video is to Yahoo and so on.

If you don’t rely on a big group, you can’t afford to burn money if you want to play, or just play a little.

This is one of the reasons why Tengxun has so far been reluctant to enter the online video business, because profits cannot support such an exaggerated speed of burning money. So far, the only domestic Internet giant "L-BAT" is Bluestar Technology play.

Other video sites, such as Youku and Tudou, are currently relying on VC financing to continue their lives.

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At the beginning of April, Chad Hurley, the head of the international version of BluestarVideo, an online video business under Bluestar Technology Group, came to the parent company to attend the meeting.

"Acquired the digital rights, this upgrade is part of the large-scale changes that BV Video Network is undergoing. Through this major revision, BV Video Network will expand its focus from home-made films to professional film entertainment content, and take into account the To prepare for the rise of Internet TV, we decided to expand new services to compete with cable companies’ video-on-demand services."

Chad Hurley was speaking in the conference room. As soon as he finished speaking, Luo Sheng, who was sitting in the chief position, said concisely: "Good."

And Chad Hurley continued to watch Luo Sheng and said: “The company’s rental movies will also be sold in DVD format at the same time. Such a solution can make BV Video Network’s service significantly different from Netflix’s VOD service. Users are allowed to watch an unlimited number of movies on a monthly basis, but most of them are old movies. We do not choose the monthly subscription model."

Luo Sheng nodded and agreed with Chad Hurley's operation plan for BV Video Network. The monthly subscription does not need to be used in the international version, but the domestic version will be available in the future.

After a while, Luo Sheng said: “The focus of the BV video website should still be on advertising revenue. Last year, after deducting the remuneration of content producers, the company’s net revenue was approximately US$5.44. Good data, we have not disclosed it to the outside world."

Because the subsidiary BluestarVideo has consolidated financial statements with the parent company Bluestar Technology, and the subsidiary itself is not listed, there is no need to disclose the operating rules to the outside world.

But overall, Bluestar Technology Group's video business is still losing money.

Luo Sheng thought for a while and added: "We are going to spend up to 100 million US dollars in cash to purchase video content for the specially set up advertising support channel. The parent company here is still discussing the new plan of BV Video Network with the Hollywood film company. This is a long-term cooperation plan."

Chad Hurley nodded, and after Luo Sheng finished his speech, he continued: "BOSS I agree with what you said. Our operation team also agrees to focus on advertising revenue. For this we have prepared a package solution. The plan that can achieve the best advertising benefits and directly benefit is the new popular Hollywood movie blockbuster. Although the expenditure is also expensive, it may cost tens of millions of dollars for a popular movie to land on the BV video website, but I think it is worth it. It is also very necessary. We must provide more fresh content, especially popular content."

"As for the current more than 10,000 old movies, our solution is a floating free mode. Simply put, we regularly select a small part from the video library every day to watch for free on the day, and we will rotate different movies every day. This time. After the major revision of the website, we have added a limited-time free viewing section, providing at least one film for 22 categories such as science fiction, war, and action, which can be viewed for free on the day and rotated every day."

Chad Hurley took a sip and continued: "We also provide a preview of the free movies in the next week on the homepage, and provide free users with a future movie viewing guide to know which free movies can be seen in the next week. This is a great user experience."

"Secondly, in this round of website upgrade and revision, we have also added a movie ticket function. The movie ticket cannot be purchased directly with money, but obtained through a series of tasks. Our operation team has developed a set of Improve the executable algorithm mechanism. Users can collectively calculate a virtual value by completing daily check-in, continuous check-in, number of videos watched, and video duration."

"When a certain value is reached, you can redeem a movie that can be watched at any time. The period is 24 hours, but the user needs to redeem it by himself. There are two kinds of movie tickets. An old movie; the other is called Platinum Coupon, which allows you to watch all movies on the entire network, including popular blockbusters."

"Users can allocate the virtual value obtained by themselves to exchange for ordinary coupons or platinum coupons, giving users great freedom of distribution."

After Chad Hurley finished speaking, Luo Sheng was very satisfied and praised: "This is a very creative solution, and it can also bring a little fun of game elements."

For a moment, Chad Hurley added: “Regarding this algorithmic mechanism, the way users want to obtain movie-watching coupons, the overall weighting ratio of the length of their watching videos on the website is 70%. We encourage users to watch them on the website. More videos, longer viewing time."

Luo Sheng nodded: "That's right. Although a platinum viewing ticket can unlock a popular blockbuster, it will make us less rent, but it also allows users to stay longer and watch more videos. Now, the viewing time will be longer, which will further increase the revenue of the advertising business and earn more. If you earn enough tickets, you can also earn enough reputation, Ness!"

Speaking of this, Luo Sheng reacted and couldn't help asking: "By the way, these movie-watching coupons have a time limit, right? There is also an upper limit on the number of movie-watching coupons accumulated by an account?"

This is very important. If there is no time limit and quantity limit, you will be madly snarled, and you will doubt your life.

Chad Hurley immediately replied: "Of course, we have taken this into consideration. The time limit for the movie ticket is one week. If the user does not use the movie ticket after a week, it will be cleared, and the accumulated virtual value The validity period is 1 month. If you don’t redeem for a month, it will be emptied after one month from the date of obtaining the virtual value. Within a month, you can exchange up to 12 ordinary coupons and up to 4 platinum coupons."

After hearing this, Luo Sheng said concisely: "Yes, just do it."

Bluestar Technology Group is undoubtedly an IT technology company, but it is such a world-class multinational technology company that depends on advertising expenses. Like Google, it lives on fancy advertising.

Film companies that do not understand Internet technology are not good advertisers, and they can only survive by selling advertisements.

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