Global monopoly of technology

Chapter 273 The company is unhealthy without debt, so it issues debt!

"The promotional slogan for the future launch of WhatAPP is the reliability and simplicity of this application. Don't do anything fancy stuff. The goal is clear. Don't hinder users."

Luo Sheng paused for a moment, and methodically said: “The bad thing about Yahoo Shopping is that they always put more ads and logos on the page. What does this have to do with users? Anyway, as a Yahoo user, I’m using The product left a very bad impression. Advertising can’t solve everyone’s commercialization problems. I think the service model is a pure model. Customers are users. It’s that simple."

The new project was quickly arranged clearly, and the core is focus, even when the product is adding new features, it is necessary to avoid making the product more complicated as much as possible.

Even if people want a desktop version and a username, WhatAPP must insist on the practicality and simplicity of the application and the quality of service.

As for advertisements, games, and gimmicks, they all create obstacles.

But what's interesting is that these elements that will form obstacles overseas can shine in China, because this is how WeChat is played. Open WeChat and there are all kinds of messy small programs in it.

Of course, Luo Sheng used WeChat in his last life. This is one of the indispensable applications for Internet life.

The content on WeChat has everything, all weird and fancy.For example, Moments function, public account, media attributes, etc.

Although many of the functions will be annoying for some users, the vast majority of users like them very much and find them very rich.

Different regional markets have different user needs. Of course, users cannot be forced to choose. This is doomed to failure. Therefore, in the future, Bluestar Technology will launch products similar to WeChat, so it must not follow the path of WhatAPP. This is why Luo Sheng is not afraid of other people in China. Replicating this model in the Mainland will sometimes lead to overwhelming worship.

As for the domestic version, Luo Sheng is not in a hurry, because the growth of mobile Internet users has not officially begun to explode. The real explosion time was in 2012 when the copycat smart phones and Huaqiang Peking University were brilliant.

Early.

Launching it too early will allow others to imitate the past first. When the time comes, the car will overturn and cry.

But at this time node, there is no shadow of WeChat. What time node is it now?In the first half of 2008, according to the timeline of the previous life as a reference, WeChat was launched around 2011.

In any case, Luo Sheng will definitely not let Brother Xiaoma get out WeChat first, otherwise the blue space will not be mixed in China.

Because WeChat is a real-name social product, Blue Space is very likely to be killed by the social app WeChat, which is also a real-name system. As a result, Blue Space will die of the mobile Internet, just like the PC dominated Renren in the previous life. Similarly, because of missing the mobile Internet and being intercepted by WeChat, it was basically cool in the end.

After arranging the new project, Luo Sheng said: "The second thing I want to talk about in today's meeting is the issue of the company's external debt issuance."

Issuing debt?

The company's current capital chain is very abundant, and there are no negative assets and non-performing assets. Even if it was a huge amount of money to cooperate with major film companies and the acquisition of Marvel some time ago, the economic winter is also affected As a result, the revenue of Bluestar Technology has dropped significantly.

But a few months later, the current cash reserve of Bluestar Technology Group is still at a high level of 10 billion US dollars. It went down before, but it is now up again.

I don’t know why the money of Bluestar Technology Group is spent, and it’s the rhythm that it can’t be spent, and the company’s asset scale is more and more spent.

Luo Sheng is good, now he has to issue bonds to raise money, emmm...

Zhang Bowen was keenly aware of an important message. He didn't forget what Luo Sheng said at the beginning, and he was going to hunt down his company.

In other words, Zhang Bowen realized that it is inevitable that the world economy is not far from a complete collapse.

Luo Sheng said: "Well, I think Bluestar Technology Group has no debts so far. This is a very abnormal phenomenon. Therefore, it must be in debt. Don't owe a little money and feel uncomfortable. Share it. "

Everyone: "..."

Lao Zhang's heart moved and he immediately looked at Luo Sheng: "Mr. Luo, now that bonds are issued, how many bonds does the company plan to issue? What is the issuance interest rate?"

Luo Sheng pondered for a moment and said: "It's $8.5 billion, five-year, interest rate 7.19%, rating 3A corporate bonds."

When everyone heard this data, they showed a surprised expression, 7.19%. Even if it is in the economic winter, many institutions, especially financial institutions, will know about such bonds. They will try to tighten their belts and squeeze them out. How much money can I squeeze out to buy the bonds of Bluestar Technology.

You must know that the general investment and financial management is about 4, and the deposit bank is about 3%.

A very real and cruel problem is that banks are always willing to lend money to large companies that never lack money. The reason is very simple. They are not afraid that the other party will not pay it back. It is basically a profitable business.

On the contrary, even if the economic environment is good, the banking industry is unwilling to lend money to small and medium enterprises, especially startup companies.The reason is also very simple. If you go bankrupt, the bank will be unlucky and the risk is too great.

Facing these two scenarios, banks, especially commercial banks, can vote with their feet.

When everyone at the meeting saw Luo Sheng's expression and attitude, everyone knew that this matter was basically settled.

When the opportunity is not to be missed, Luo Sheng does not want to discuss too much with his subordinates on this matter, so as not to miss the opportunity.

Well, it's undemocratic here, so I'll take care of it!

As long as you see it right, you are right.

Zhang Bowen immediately memorized this, already pondering the execution problem.

Luo Sheng added: "This is a stupid act that may seem to outsiders to send money abroad. It's best for everyone to think so, haha..."

After a smile, Luo Sheng continued: “This 8.5 billion U.S. dollars, and then 3 billion U.S. dollars from the company’s book funds, a total of 11.5 billion U.S. dollars in funds, our goal is to buy back about 10% of the Bluestar Technology Group’s stock. Too many words will definitely not work, Wall Street is not a vegetarian, it is very likely that other institutions will follow us to shoot."

Under normal circumstances, the company will cancel the repurchased shares after the stock repurchase is completed, but Luo Sheng’s decision is not to do so, but to retain the repurchased shares as "treasury shares", which are still issued outside Shares, but does not participate in the calculation and distribution of earnings per share.

These repurchased "treasury stocks" are retained for other uses in the future, such as the issuance of conversion bonds, employee benefit plans, etc., or they are sold when funds are needed.

Therefore, in the long term, today’s decision to issue bonds of US$8.5 billion with an interest rate of 7.19% seems to have paid a great price, but as long as the stocks appreciate substantially in the near future, it can be completed by repurchasing shares in a few years A small amount of liquidation can make up for the expenses here, and most of them are real gains.

To put it loosely, this is no different from the empty glove white wolf, which means that it has basically paid no price, and then repurchased about 10% of the stock. In the future, the Bluestar Technology Group will continue to issue bonds. The interest rate required for the debt can then be diluted with the stock repurchased for the first time.

In this way, the result is that this small amount of money is getting more and more money, and this debt is getting richer and richer. If the company is short of funds in the future, it can rely on selling treasury stocks and other things.

But is it really that simple?If everyone thinks this way, it can only be said that Luo Sheng is underestimated.

Under the advice of Qin Weimu, a personal staff member, Luo Sheng adopted her suggestion, so this is just his starting method. The real purpose is to sell the repurchased shares to himself at a premium to the current market value. Offshore trust fund.

You know that Luo Sheng now has more than 48 billion US dollars in his hand and can call it at any time. Such a large amount of funds is really stupid not to operate.

And if you think that this is the end, you are still too young, you can only say that this woman Qin Weimu has a lot of tricks in the operation of financial capital, and everything is legal.

It is no exaggeration to say that with Qin Weimu, a good internal helper, Luo Sheng's personal assets have doubled easily, and of course her own assets have also doubled.

The repurchase of shares was finalized at the meeting, and the meeting ended. Luo Sheng did not stay in the Bluestar Technology Group for too long. After processing half an hour of work here, he started the research of the Blue Coast Company.

At present, the Blue Coast company has three major plans. While consolidating existing business operations, its research and development department is stepping up the research and development of the next generation of Azure mobile phones.

The second plan is the research and development of the open source operating system WOS, which is used to deal with the competition of Google's Android system in the open source ecosystem. Luo Sheng absolutely does not make a choice between the closed loop ecosystem and the open source ecosystem. Both hands must be grasped and both hands must be hard.

The third plan is the development of a game console that was recently established. This will be the second largest hardware business of the Côte d’Azur. Its significance is by no means as simple as a game console on the surface. It will retake Sony’s previous failure. , The goal is to point the sword at Intel and overturn its dominance.

Competing against Intel from the PC battlefield, Luo Sheng would have to peel off even if he could win. It was not bravery, but stupidity to face the strongest of others.

Sony’s thinking is correct. It intends to open the situation from the game console. It has a solid strategic fulcrum, and then seeks the next offensive route. The game console is Sony’s home field, and Intel is not the absolute overlord here. It is the easiest strategy to turn over the toothpaste factory.

Luo Sheng decided to do this. Although he is also a new player in the game console field, he at least avoided the opponent's hardest side and attacked the opponent's relatively weak point.

Accumulating small wins is a big victory, and ultimately lays the foundation for the victory of the overall situation. The ideas of great men are still in the market competition.

If it is more fashionable, this is a dimensionality reduction blow, not only Intel, but also Microsoft's Windows operating system.

In addition, another Luo Sheng is very concerned about is the supercomputer in the Science and Technology Complex, and it can be done without giving Sugon Technology a further three months or so.

With the passage of time, on June 22, Bluestar Technology Group officially disclosed that it planned to issue corporate bonds with a face value of up to 8.5 billion US dollars.

Once the news was disclosed, the industry was shocked, and it was immediately followed by major financial institutions on Wall Street.

All of a sudden the capital of all parties rushed to the voice, rushing in one after another, one after another, it can be described as the world's bustling, all for profit.

However, this is as high as US$8.5 billion, or about 58 billion yuan of corporate bonds. Most of the denominations can only be issued overseas.

Without him, Luo Sheng needs 8.5 billion U.S. dollars instead of 58 billion soft sister coins. In the end, he still has to exchange currency. Undoubtedly, when the economy is good, it may not be able to exchange so much. The current environmental foundation is even more important. It is absolutely less than 8.5 billion US dollars of foreign exchange.

That can only be done overseas.

As soon as this benefit appears, Goldman Sachs is the one who will never be absent, and is the one that moves the fastest.

Less than two hours after the news was disclosed, Paul Watson made a direct private call from the other side of the ocean to Luo Sheng's mobile phone. This is a manifestation of the advantages of the network resources, and it is unpretentious.

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