Global monopoly of technology

Chapter 351 Latest Negotiations with Qualcomm

The NSA has nothing to do with this. If the North American Internet giants refuse to cooperate secretly, it will be impossible to deploy in the future.

Obviously, even if such a big shocking scandal broke out, Lao Mei has not thought of stopping it?

Instead, I started to sum up the experience and lessons in a comprehensive way, find the reason, and then do it more secretly next time.

This time the NSA had to choose to compromise when faced with the combined threat of Silicon Valley Internet giants. Although they were dissatisfied with these giants, Bluestar Technology and Luo Sheng were the real thorns and thorns.

In the days that followed, the melon-eating people all over the world saw a big dumpling scene.

Internet giants such as Yahoo and Google have held press conferences to indicate that NSA has invaded their data centers and is not actively participating.

Well, in short, we are victims.

The NSA also shut up very aggrieved, and did not jump out to respond, which was tantamount to acquiescence.

...

As time goes by, the platforms under the Bluestar Technology Group are still spreading the news of this monitoring scandal, and the NSA is gone, because Bluestar Technology does not eat a single set of transactions, trading, threats, or intimidation.

Without pinching any braids of Luo Sheng and Bluestar Technology, people used the rules of the game you made to push you back. I have never met such a tough one before. There is really no way except for the itch of hate.

At this time, I realized the horror of new Internet media platforms such as BlueSpace and MicroBlog. It is no exaggeration to say that this is equivalent to mastering a major online media mouthpiece power on a global scale, and its influence may be even greater than that of traditional media.

However, three days later, the major network platforms under the Bluestar Technology Group began to restrict the spread and fermentation of the monitoring scandal. Although there are still many net name users concerned, the popularity has dropped significantly.

Because Lao Mei communicated with my rabbit through foreign affairs channels, and after paying a certain price, the relevant departments went to talk to Luo Sheng.

Of course, Luo Sheng also borrowed the donkey from Po, and things calmed down.

But one thing is very important, that is, Luo Sheng did not admit that the calming down of the incident was because the relevant departments came to him to discuss the result. Simply put, what did you talk about, Luo Sheng, and Bluestar Technology I don't know, and I haven't got any vested interests from it.

This is very important, otherwise Lao Mei will use this as an excuse then you will be unable to argue.

Luo Sheng actually doesn't want to listen to the incident and continue to ferment, and has been occupying the current hot news.

Because the next September is the launch of the latest generation of mobile phone products on the Riviera. Your little trouble has been occupying the headlines of the global news media. It will affect the popularity of the next Azure mobile phone launch on the Riviera, and ultimately Will affect sales.

...

Entering September 2009, the surveillance scandal that has been raging around the world has gradually declined. At least the public has gradually reduced their attention to this matter, because there is no more explosive material that has burst out, and the popularity among the public. The decline is very normal.

It's just that this surveillance scandal is still shaking in various countries, especially the EU high-level officials.

Luo Sheng has not paid attention to these matters. His focus in September has shifted to the launch of Azure 3, the third-generation smartphone on the Blue Coast. Now preparations for the launch are underway and will be released as scheduled on September 27.

At the beginning of September, Paul Jacobs, then head of Qualcomm, came to China in person and came to Sioux City to meet Luo Sheng.

The purpose is simple. The cooperation agreement signed by Côte d’Azur and Qualcomm in 2004 is for 2009, and a new contract will be signed next year in 2010.

This time Qualcomm not only learned the lessons of the previous contract, but also no longer mentioned any commercial betting agreements. Not only that, but this time Qualcomm CEO Paul Jacobs came to talk in person.

There is no way, the profit of mobile phones on the Cote d'Azur is too tempting.

...

"According to the necessary 3G and 4G patent authorizations for branded equipment used in sales, Qualcomm will charge a 7% patent fee for multi-mode 3G4G equipment, and for 4G equipment that does not implement CDMA or WCDMA network protocols but contains 3-mode LTE-TDD 5% of the patent fee, the basis of each type of patent fee is 65% of the net sales price of the equipment."

At this moment, Luo Sheng and Qualcomm's head Jacob sat facing each other in a reception room.

Facing this condition put forward by Qualcomm, Luo Sheng refused without even thinking about it: "Mr. Paul, these conditions of yours only make me feel deeply malicious. You want to update the money that was gambling on business six years ago from the latest. Make up for the contract? NO, I don’t accept this agreement."

Luo Sheng is of course unacceptable. This can no longer be described as a big lion. Take an Azure mobile phone sold to the European market as an example. The most expensive one is 700 Euros, including tariffs, which is about 6853 yuan at the current exchange rate. The price is 65%, which means that this mobile phone has to pay 6853×65%×7%=311.8 yuan for Qualcomm.

If the sales volume is 50 million units, then Qualcomm has earned $2.28 billion lying here.

Paul Jacobs shrugged and said calmly: "In the field of wireless communication baseband, only Qualcomm can provide solutions for mobile terminal equipment vendors."

The meaning of this is almost an acknowledgment that you have to suck back all the blood that Qualcomm had lost before.

Frankly speaking, Luo Sheng felt uncomfortable.

"The question is Mr. Paul, can your company's 4G network protocol standard pass the International Telecommunications Union standard in the next October or two. In the end, it will be much younger? There is no guarantee for anything, you just want me Paying more patent fees out of thin air for a few years?” Luo Sheng said indifferently: “If your company insists on buying and selling, then there is no need to talk about it.”

Luo Sheng knows one thing, not surprisingly, 4G technology should begin to be fully popularized around 2012, that is, three years later, which is equivalent to giving Qualcomm more than 10 billion US dollars in profits.

There are no doors.

Moreover, Luo Sheng didn’t even want Qualcomm’s 4G solution in his heart. Wah is now secretly cracking the communication baseband, which can be said to be a death at any cost. The research and development of 3G technology is entirely used for technological precipitation and will not sell anything. Yes, just to avoid Qualcomm's tension.

The start of the baseband turnaround is to pin the hope on 4G to completely end the dark Qualcomm era in the communications field.

But in the 3G standard, Qualcomm's patent barriers are really not bypassed.

"OK, Mr. Luo, what are your company's demands?" Paul Jacobs asked rhetorically. In fact, his condition just now was nothing more than a wild asking price. The 4G standard is still competing for mediation in the International Telecommunication Union. Of course Qualcomm is confident However, it will take several years from the establishment of the standard to the final popularization. This is an indisputable fact.

Luo Shengyan said concisely: "I only need the 3G network protocol, and I will talk about it after 4G. As for 3G equipment, I can only accept 3.3%."

Jacob shook his head when he heard it: "As long as the 3G equipment is ok, but Qualcomm will charge a 5% patent license fee."

Obviously, Qualcomm has full confidence in its own technology in the field of wireless communications. 3G patent barriers lay, and if you want to make a mobile phone, you have to pay Qualcomm a patent fee.

In fact, since 2006 when the French Riviera redefines smartphones, three years have passed, and traditional mobile phone manufacturers that are slow to respond are already in a hurry.

But the times are so cruel. If you are not a bird, you will inevitably be abandoned by the times. Traditional international mobile phone manufacturers such as Motorola and Nokia have begun to show signs of decline.

In the eyes of Qualcomm, the Cote d'Azur is actually the first major customer.

Next, both sides were torn about the patent fee, Luo Sheng finally took a step back and increased the ratio to 3.5%, but Qualcomm still refused to agree.

The first negotiation was broken, but Paul Jacob did not leave Sioux City.

No talk, let's continue talking after a break.

Negotiation, to put it bluntly, is the art of compromise. When mutual compromise and concession are acceptable, the negotiation is concluded. Otherwise, the negotiation collapses.

By the time of the third negotiation, a consensus was finally reached, Qualcomm also backed down, and the final ratio was set at 3.95%.

That is to say, starting from 2010, a smartphone under the Cote d’Azur, such as a mobile phone with a retail price of RMB 6,853, based on the base × 65% × 3.95%, Qualcomm will take 176 RMB from it. If 50 million units were sold, Qualcomm would have earned 8.8 billion yuan while lying down.

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