Global monopoly of technology

The next day, Yao Jianhong's office.

"Ali's meaning is to subsidize 300 million yuan to me, so that Côte d'Azur will build a flagship store on Tmall Mall and get 100,000 units for half-price promotion on the day of the "Double Eleven" event?"

Yao Jianhong looked at the executives who came to report. After a while, he stretched out his five fingers and added decisively: "You tell the people of Ali, I agree to cooperate, but I want 600 million yuan and subsidize 6 100 million and these 100,000 devices are 8GB versions, no counter-offers, and a clear understanding of consumers and customers, our half-price promotion is not the result of our price reduction, but the result of Ali actively subsidizing our company. The retail value of the product itself is still 4,099 instead of 2,000 yuan."

Yao Jianhong has the right to make decisions about this kind of thing, because Luo Sheng basically ignores these, unless it is a major strategic decision of the company, Yao Jianhong is now the second most powerful person in the blue coast company after Luo Sheng. If there is no right, the executive vice president is also useless.

The executives who came to report heard the boss's words and couldn't answer for a while, and couldn't help but subconsciously calculated an account in their minds, 8GB version, 100,000 units, according to the current official retail price, that is about 400 million.

Mr. Yao unexpectedly shouted at 600 million yuan?

It would be better to go to an offline store and buy 100,000 units, which can save 200 million.

Yao Jianhong's ability to achieve this position did not rely on relationships to climb up. He knew very well that Ali wanted to gain popularity and drain traffic.Without the authorization of the Côte d’Azur, if Ali dares to get a promotion on Tmall in the name of a unilateral distributor, then wait for a lawsuit.

The loss would be even worse. Luo Sheng's legal team was so powerful that it was well-known and existed on par with "Baby Di".

Moreover, in addition to the level of lawsuits, Ali absolutely does not want to offend Luo Sheng for this, otherwise Aliyun will belch, and the current Aliyun or Feitian system can quickly get up and ensure the next "Double Eleven" shopping There will be no downtime during the festival, which is built on the basis of the BlueStack open source architecture.

However, although the executive was puzzled, he didn't ask anything. He nodded and replied: "Understood, I will reply to them as you requested."

As the executive left the office, Yao Jianhong leaned back in the boss chair comfortably, and said to himself with a smile: "I want to use my product's popularity and popularity for 300 million yuan? Hey..."

For Yao Jianhong, it doesn't matter whether the money is earned or not for the company. For today's Côte d'Azur, it is really a small piece of money, but if you want to do this business, you have to talk about it based on actual value.

One yard owned by a yard.

Faced with Yao Jianhong's hegemonic request to refuse to bargain, Ali responded again after two days.

The Blue Coast established its first official flagship store on Tmall Mall and participated in the "Double Eleven" shopping festival. It took out 100,000 8GB Azure-3 mobile phones on the day of "Double Eleven" with a 50% discount. It is Ali who wants to pay 600 million yuan in subsidies to the Blue Coast.

And Ali faced this condition... agreed!

This price is twice and a half of the planning budget of the "Double Eleven" event. It is almost unnecessary to think that Ali's first "Double Eleven" event is definitely the rhythm of losing money.

In the second half of this year, Ali has indirectly worked for Côte d’Azur for half a year. The net profit earned by more than 10,000 employees for half a year has basically gone to Côte d’Azur’s pockets.

I have to say that President Ma is also a cruel person who does not do two things, he must be ruthless and thorough.

...

The subsidy of 600 million may be a fortune for today's Côte d'Azur.But for Ali, this is the rhythm of hemorrhage, and Mr. Ma also felt pain for several days before he was relieved.

It took such a big price to invite the brand of the Blue Coast to Tmall and the "Double Eleven" shopping festival, turning the pain into strength, and confirming the second day of cooperation, that is, the day of October 4th, Ali started The impatient propaganda has created a momentum, and for this purpose, it has laid a bloody capital, up to 30 million yuan in propaganda expenditure, which is a real rhythm.

On October 4th, a large-scale discussion began on the Internet, "On November 11th, you can buy Azure-3 mobile phones on Tmall online to enjoy a 50% discount." This topic was detonated on the Internet overnight.

You must know that the current focus of online topics is definitely news related to Azure-3.

After the incident was fermented on the Internet for seven or eight hours, the internal staff of Ali became excited. The traffic of Tmall Mall suddenly soared that night. The website was once squeezed by the sudden surge in traffic, and the downtime was almost one. It returned to normal in a few hours.

Bluespace, Weibo, QQ and other online social media platforms are also discussing this matter. The keyword bar of "Azure-3 mobile phone for 2049 yuan" has soared in cloud song search, white search, Weibo and other platforms. .

...

Ali headquarters.

"Starting this afternoon, the traffic on Tmall Mall has been eleven times as many as the usual daily traffic. My God, Luo Sheng's current influence is really quite exaggerated." Mr. Zhang couldn't help but marvel. Said.

At this time, all of Ali's senior executives gathered together, and when they heard Mr. Zhang's words, everyone could not help but smack secretly.

An executive at the meeting also said with emotion: "How much popularity he has harvested in the whole people, I am afraid this has not reached the ceiling, I guess, because tomorrow is the release date of Azure-3, more people are paying attention to this. It’s a matter, so the data that comes in is not the peak period of traffic."

Mr. Ma smiled and said: "In order to invite this great god, it cost me more than six billion. Judging from the current results, the expenditure of this money is not a waste of money. Although it is really painful, it is painful and happy. I am afraid. The meat hurts and there is no effect."

Hearing what Mr. Ma said, everyone is getting more and more excited. For Internet companies, there is no need to elaborate on how important traffic is.

It fully proves the content of the sixth chapter "filtering" in the book "Inevitable". In this era, people can make money as long as they can attract people's attention, because just today, the traffic of Tmall mall has exploded. At the same time, the attracted traffic achieved an exceptionally considerable liquidity on the same day. The number of online shopping transactions was 20,000 higher than yesterday, and there are still a few hours to end today. Unsurprisingly, the transaction volume can exceed one million yuan.

Those netizens who did not shop also knew about Tmall, and their popularity quickly spread. These potential consumers are one step closer to becoming a real Tmall user.

It may be too absolute to make money by attracting people’s attention, but the first priority to make money is to be noticed. Now there are millions of new songs in the world every year, but The ones that are truly famous, have a high degree of vocalization, and earn money to sell may only be five or six hundred, or even less.

Ali's senior management can finally have a sound sleep tonight, and it would be a morale-damaging thing if more than six billion drops are not as expected.

But such worries can be said goodbye.

Prior to this, there were 27 brand merchants participating in the "Double Eleven" event. The Côte d’Azur as the 28th brand merchant entered and participated in the event, and it is a super brand with its own terrorist traffic. The current popularity is high in the country. There are almost no rivals, and I am afraid that only Bluestar Technology Group can suppress it.

However, in the field of consumer electronics products, the Côte d’Azur has now surpassed Hua as the absolute No. 1 brand. This year’s sales surpassed Hua as a certainty.

Today’s Alibaba’s internal managers are indeed inspiring. Due to the effect of the Blue Coast, suddenly 33 merchant brands are interested in participating in the "Double Eleven" event.

You know, in Luo Sheng's previous life, there were only 27 merchants in the first "Double Eleven" event, and now there are 61 businesses.

Moreover, most of the 33 newly joined brands are more well-known than the top 27 companies that have been identified. Among them, more than a dozen have been discussed by Ali before. As a result, people look down on them and think Ali is telling stories, but actually doing Less than.

Now these brands take the initiative to come to the door. There is no doubt that this is the "Luosheng effect" at work. This effect cannot be analyzed scientifically, but it is so magical.

For other brand merchants, even internationally renowned super brands like the Côte d’Azur have come, and they don’t bother to "drop prices". What else can they say? Is it more bullish than the Côte d’Azur?

The brand value of the 33 new merchants all added up, and the other 27 companies have also added up, are less than one-fourth of the value of the four words Côte d’Azur.

The more important thing is that this brand is still the company that Luo Sheng is in charge. Now many people are superstitious about metaphysics. As long as something or an event has something to do with Luo Sheng, bad things can immediately turn into good things.

It's almost the same as the stock god Barfelt expressed optimism about which stock, even if it is a junk stock, but as long as it has a relationship with Barfete, it will rise sharply and become a high-quality stock.

Investors will automatically give up thinking when facing Buffett, and then vote with their feet; now there are a large number of IT professionals, VCs, or some businesses that are almost like this. When facing Luo Sheng, their brains Will automatically give up thinking and vote with their feet.

If Bafit is the god of the stock market, Luo Sheng is now the god of technology.

...