Global monopoly of technology

Now overseas smart phone consumers are very envious of Chinese people, because the Greater China market will be on sale three months earlier, and other regional markets will not be able to buy Azure-3 until December 24.

In fact, it is not just that Luo Sheng is paying more and more attention to the development of the mainland market. Another flaw is to increase the production capacity of Semiconductor Manufacturing. The first batch of foundry chips was delivered in the middle of the third quarter.

The hot sales craze in the mainland market alone has almost caused a shortage of inventory. If it is sold simultaneously globally, don't think about it, it will definitely be out of stock.

Luo Sheng didn’t want to engage in hunger marketing. He honestly said that the product is already good enough. There is no need for other fancy operations at all. One set from the production line can be sold quickly. What about hunger marketing? Isn't it stupid?

Isn't it more fragrant to flow several billion a day?

It is worth mentioning that the response of the Japanese market to the new products of the Riviera is much higher than that of the previous two generations. The product is excellent and amazing is one aspect. However, consumers in Japan are not too cold about smartphones. Said that they are more willing to consume their own national brands and buy Sony phones.

But with the release of Azure-3, Luo Sheng finally broke through the stubborn little book.

The biggest help is the intelligent voice assistant "Little Blue". In this place of the Japanese market, the operation team of the French Riviera directly associates the name and wide image of the intelligent voice assistant with the popular virtual idol singer based on the actual local situation. Bundle, and use this as the main marketing slogan.

Yes, if you are using the intelligent voice assistant in Azure-3 in Japan, her official name here is "Hatsune" instead of "Little Blue", and the official production team has designed a rich avatar about Hatsune Miku.

The marketing team used the virtual singer Hatsune Miku to promote the Azure-3 in the Japanese market as the brand's image spokesperson. The selling point is not to promote the performance of the mobile phone like other places, but to use the intelligent voice assistant to promote it.

Make the best use of the situation, but also adapt to local conditions.

As a result, a large number of Japanese dead houses have been successfully entered into the pit. The products have not yet been sold in the Japanese market, but the number of visits to the official website of the Blue Coast company on the local website has significantly increased several times.

For more than three years, the IP of Hatsune Miku was built by He Chao's team, and now it has become a representative of virtual idols here in Japan, harvesting a large number of die-hard fans.

Now, the effect of the linkage is outstanding, at least in the Japanese market. Japanese people who have always been more inclined to buy Sony products have finally found a reason to buy a branded mobile phone outside their home country.

In fact, this is not the first time Hatsune Miku has made brand endorsements. The first electronic product endorsement is Sony’s PS3 game console. This is the first time that the road to virtual idol brand endorsement has been opened. As for the WPRO event, the linkage is strictly not For the first time.

And the effect of endorsing the PS3 is very significant. A batch of Hatsune Miku's customized version of game consoles was quickly sold out by the dead house. Finally, Sony also increased the shipment of customized versions.

It is precisely because of this successful case that Azure-3 will definitely need to be closely linked when it is released in Japan, and Hatsune Sister Paper’s ability to carry goods in Japan is indeed very impressive.

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Côte d'Azur executives meeting.

"The fourth-generation Azure mobile phone is expected to be released in the fall of 2012. We have spent almost three years working on it. In terms of industrial design, we must work hard on the screen ratio of new products. The fourth-generation product must be done. The screen occupies more than 90% of the fuselage, and our fifth-generation products must achieve a 100% full screen-to-body ratio in the industrial design sector."

Luo Sheng’s voice resounded in the conference room. The screens of the newly released third-generation products accounted for about 70% of the entire fuselage. If the next-generation products expand to more than 90%, it means that the desktop return button on the front of the phone must be eliminated. It also puts forward more stringent requirements on the performance of the screen.

As for 100%...

The executives present couldn't help muttering, how can this be realized?Is it possible to remove the front camera?This is basically impossible, the front camera is essential.

Moreover, the current situation in Huaguo is "lack of cores and screens". The chips and screens are technically very backward. Participants can't help but secretly speculate, and they seem to be a little surprised.

No wonder Luo Sheng said that it will be released in 2012, and there are so many technical difficulties to overcome.

Another important factor for Luo Sheng to set the next generation of heavyweight products in 2012 is that 4G networks will be fully popularized this year. Azure will be the first smartphone in the world to support 4G and continue to grow. Amplitude leads the world.

Feng Yi, who attended the meeting, couldn't help but said: "It's almost three years... Will we leave the market for too long? How should we launch some transitional products to keep the market enthusiastic about the brand at this intermediate stage?"

All the executives here nodded in agreement. At present, Côte d’Azur is indeed a lonely situation in the field of smart mobile terminals, but one thing to know is that humans are something that is easy to forget. You leave his sight for too long. It will be forgotten soon.

At this time, it will inevitably give competitors a chance to have a sense of existence. From 2009 to 2012, the three-year period is really not short, and the development of the industry can be said to be changing with each passing day, and it may be secretly developed.

Luo Sheng nodded: "Well, a transitional product is really needed. We can launch an enhanced version of Azure-3-Plus in the middle, which will mainly improve the operating system and further chip technology. As for the industrial design, we will mainly follow the previous generation and do some Small improvements."

According to Moore's Law, the performance of the chip will double in less than 18 months, and this law is still strong.

In the period from 2009 to 2012, it is indeed necessary to launch some transitional products to ensure the continued influence of the brand. You cannot take the initiative to give your competitors too many opportunities. Moreover, the industry is fully awakening, and various smart phone brands have sprung up and established international brands. Dachang also started to leave.

At this time, if it takes too long to leave the market, it takes three years. Under the background of the current rapid technological advancement, it is really a bit long. The performance of the chip can be improved by two generations, and the market share may change.

...

As time goes by, it has been a week since Azure-3 debuted in the Mainland, and the first week's sales data has been released.

The 32GB version hit 2.39 million units a week, and the 8GB version sold 1.28 million units in the first week. The total shipment volume reached 3.67 million units. The first week sales reached 17.2 billion yuan.

These figures are dreamlike, with sales in the tens of billions in one week, and there are not many companies nationwide that can achieve sales of tens of billions in a year.

Sales data for the first week is also disclosed through the official blog.

Concept stocks related to the Côte d'Azur have skyrocketed and ushered in three daily limits one after another. The shares of BYD OEM have even gapped.

Not only are the companies of the Blue Coast earn a lot of money, but also the upstream and downstream industry chains attached to Azure mobile phones follow the benefits. The indirect economic benefits can be said to be hundreds of billions in scale, creating a lot in the physical manufacturing field. employment position.

Now other domestic mobile phone brand manufacturers have established one after another, driving the further rapid development of the overall economic level.

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