Global monopoly of technology

Luo Sheng's decision, Xu Yong and others at the meeting did not feel too surprised, because this issue was already discussed when WhatAPP was developed that year.

Nowadays, after a year of development, WhatAPP has become a star-rated app for the major social products within the Bluestar Technology Group. Its momentum is second only to BlueSpace. You must know that the many social products under the Bluestar Technology Group are all They are all star-rated products, which shows the potential of WhatAPP.

Once launched, the user increment is tens of millions every month, which is a god-level application.

The current global user volume of this application has reached 150 million, and the market in the Greater China region is still not included. The WhatAPP application is not launched in the Mainland.

"This social app is called'WeChat'." Luo Sheng made a very decisive decision.

Well, if you take the way of others and leave others nowhere to go, there is no way. If you don't take the way of others, your path will become narrower and narrower in the future.

Luo Sheng added: "WeChat should be a real-name social application. It should be contrary to the concept of simple WhatAPP. It should have rich functions, including Moments, Official Accounts..."

Product development Luo Sheng will not go to the front line to write code. Next, he explained to Xu Yong and others who attended the meeting one by one including the circle of friends and the public account.

In the end, Xu Yong took a decisive sip: "The boss's creativity has no ceiling."

Zhang Bowen couldn't help but laughed and said: "Once this product is launched, combined with the general trend of the mobile Internet era, it will definitely give Teng Xun a big punch on the mobile Internet battlefield."

It is true that Luo Sheng’s previous WeChat can quickly defeat the Fetion and Rebs Michao launched by China Mobile, and to a large extent it also benefits from the huge number of QQ users.

Although Luo Sheng does not have a traffic portal for QQ, he has social portals such as Blue Space and Weibo. Nowadays, the number of users is larger than that of QQ. With the development of WeChat in his hands, its rise will only be faster.

"The product will be launched in the second half of this year."

Luo Shengyan said concisely, set a tone, and then looked at the Chief Technology Officer Xu Yong, who patted his chest and nodded, saying that there is absolutely no problem.

At this time, a core executive named Liu Jinlong who attended the meeting said: "Compared with the competitor of QQ, Mr. Luo, I feel that the Fetion launched by China Mobile may be the first and most powerful opponent that WeChat will face directly."

Luo Sheng froze Liu Jinlong with a glance and pointed at him: "You are right, you are very correct."

Then he looked at everyone and added: "I know why I named WeChat? The target is the mobile Fetion. OK, I have decided. This project will be independent. You, Liu Jinlong, will serve as WeChat’s senior product manager, focusing on the development of WeChat. And marketing."

Everyone and Liu Jinlong were stunned for a while, and the latter immediately responded, "Understood!"

In fact, Liu Jinlong was very excited when he took over this task, because from the discussion in the previous meeting, Luo Sheng said a sentence that made him particularly profound.

Once WeChat succeeds, the value of this product alone will reach the terrifying order of 500 billion yuan in the foreseeable future, which means that its scale may be an order of magnitude with the blue space.

Liu Jinlong is not currently a director of the Bluestar Technology Group. After this project is completed, it is a certainty to sit on the board of directors.

Several colleagues attending the meeting were a little envious.

You know, many of the executives present want to take on this high-quality project.

But Luo Sheng imperatively appointed Liu Jinlong, which was basically a final decision. No one could challenge his authority within the company.

At this time, Liu Jinlong said in an orderly manner: "With the continuous development of the Internet, social software has also flourished, such as the current QQ and Fetion. The user activity of these two products is really not inferior to each other in terms of user activity. According to relevant statistics, the number of users of Tengxun QQ and Mobile Fetion online at the same time has reached the order of 100 million, which shows its influence."

Fetion, this is a software that can achieve seamless links between the network and text messages. It emerged from the web2.0 era. It was first launched in 2007. It is now one of the most popular social software in China. It is no exaggeration. Said to be a super application in the same echelon with QQ and Blue Space.

In 2007, WhatAPP has not yet appeared, which shows that the innovation in the Mainland is absolutely remarkable.

Users can use Fetion to send text messages to friends in their address book, which is very convenient for users who need to send notifications, and this service is free.

In fact, the SMS business of operators is sluggish, not only the rise of social products such as QQ, but also Fetion, a subsidiary of China Mobile, has also played a strong assist.

In 2007, at this time, the domestic mobile phone market was still dominated by operators. The Blue Coast had just launched the first generation of Azure mobile phones with a small market share, and Fetion was launched by the most powerful mobile phone.

Today, this product is at its peak. The number of users has reached 500 million, and monthly active users have reached 100 million. Considering that smart phones are not very popular, most Fetion users are still on smart phones like plastic keyboards. run.

Luo Sheng looked at Liu Jinlong and smiled and asked: "The competitor is so strong, whether it is QQ or Fetion. WeChat has not yet been launched. You are responsible for this business. Then how can you get from the two social duo of QQ Fetion? Successful rise?"

Liu Jinlong and the other executives at the meeting saw the faint smile of the ultimate boss, and they felt that he must have found a solution to defeat the competition.

But do not say.

Liu Jinlong realized that BOSS was testing his own pattern.

He didn't answer right away, but thought for a while, Luo Sheng didn't worry, and waited patiently.

I sorted out the intertwined information in my mind. After a while, Liu Jinlong looked at Luo Sheng and replied: "As far as Fetion is concerned... President Luo, I think a idiom can be used to summarize his future."

Luo Sheng was more curious: "Oh?"

Liu Jinlong said solemnly: "Success and failure are also failures."

Luo Sheng: "What do you say?"

Liu Jinlong said: "If I remember correctly, I saw a report some time ago that Fetion users of Azure mobile phones account for only about 25%, a quarter, of Azure mobile phone users, because Unicom and Telecom users cannot use it. Fetion has obtained great convenience because of its mobile, but it was rejected by China Telecom and China Unicom."

When he said these words, Luo Sheng nodded in satisfaction, he had no worries in his heart, and he could safely leave this important project to him.

Seeing this scene, Liu Jinlong also secretly lifted his spirits and his thoughts became clearer, but he added in a moment:

"My conclusion is actually very simple. It is very likely that Fetion will die in the competition because it does not support the three networks. This is the biggest shortcoming of Fetion. Mobile does not seem to want to change the meaning. It may be because it is too easy to acquire users. Right. And the WeChat we want to launch must support the three Netcoms. The next three years are the best development period, and Fetion may not respond."

Luo Sheng smiled appreciatively: "It's good to say, but you can do better, understand?"

Liu Jinlong nodded heavily, he was obviously a middle-aged man in his forties, but facing the young big BOSS's appreciation and recognition, his heart was a little excited.

In fact, Luo Sheng rarely boasted of a subordinate in person, but Liu Jinlong's remarks really pointed out the core pain points of Fetion directly, and at the same time, the judgment of the overall environment is quite accurate.

The next three years will be the golden three years of WeChat development, or the golden three years of instant messaging in the mobile Internet era.

Because smartphone brands will spring up like bamboo shoots after the rain, and more importantly, Luo Sheng already knows that Rebs is going to let his Xiaomi mobile phones take the cost-effective route. Almost everyone can afford smartphones in the 2000 yuan range. , Will inevitably further accelerate the expansion of the mobile Internet.

The past three years have also been the superposition of the golden age and decline of Huaqiangbei and the counterfeit machine. It was because of Mi, because of Rebs, the counterfeit machine was defeated by him.

Under the offensive of Xiao Mi's 2,000 yuan gear, the copycat machine has no power to parry.

Everything seems to have no intersection, but it actually affects the whole body. The changes of the times and the nodes of change have been the most rapid in these three years. Some have risen, some have declined, and it is also the "fast fish eat slow fish" effect in the IT industry. Significantly reflected.

Fetion's size, plus an operator giant like China Mobile, was big enough, but it was eaten up in the end because the response was too slow.

This is the classic case of fast fish eating slow fish.

The blame is for mobile operators to think that Fetion has reached such a huge volume, too superstitious about the "Matthew Effect", and feel that no matter how bad it is, they will not face the tragedy of death. The reason is also very simple. Look at QQ. Volume, look at the volume of the blue space, no one can do anything after so many years, including Fetion's volume is almost at this level.

Everyone has occupied a dominant market share in their respective fields, forming a winner-takes-all "Matthew effect". It is not surprising that Fetion reacts slowly and eventually died.

Because until now, few people have realized the concept of "fast fish eat slow fish".

Luo Sheng looked at Liu Jinlong: "WeChat's competitors, Tengxun QQ and Mobile Fetion are already confirmed competitors. They are two very powerful opponents, but at the same time, we must also pay attention to potential competitors that have not yet surfaced. "

Everyone looked at Luo Sheng suspiciously after hearing this.

Liu Jinlong hesitated and said, "Mr. Luo, what do you mean..."

Luo Sheng muttered to himself intentionally or unintentionally: "I always feel that Mr. Lei seems to be doing something recently."

As soon as the voice fell, Luo Sheng immediately looked at the crowd and asked, "Have any of you noticed Mi's recent recruitment information?"