Global monopoly of technology

With the end of the press conference, several long queues lined up at several entrances in the lobby of the experience area. The company has prepared 180 iP tablet devices for the audience to participate in the press conference to provide on-site experience.

People in the line include industry insiders, media professionals and fan groups.

"More than 90% of the display screen ratio, tusk tusk, such a perfect texture, impeccable industrial design..." In the experience area, an industry practitioner held a tablet in his hand and praised it.

He now very much agrees with what Luo Sheng said at the press conference: Apple created the tablet, and the Riviera redefines the tablet.

Another electrical product enthusiast said while experiencing it: "I think the iPad I bought last year can be used second-hand."

He now feels exactly the same as Luo Sheng said at the press conference. After experiencing the iP tablet personally, he will never want to use the original iPad again.

Even if it is not used for learning, even if it is the same positioning as the iPad, as an entertainment-oriented mobile device, it will also explode the iPad. Besides, the functions of Xiaolan Assistant are really unparalleled.

As time goes by, major media reporters and industry insiders have personally experienced this product in the experience area, and then left the headquarters of the Riviera to start writing articles.

In the afternoon, the new product launch conference of the Blue Coast Company became the hot news of the day. The headlines of the technology sector were all related news. Technology bloggers and other self-media also updated their own dynamics and participated in discussions on related topics. It was on the top of the hot search list.

This product is hotly discussed online.

Accompanied by the rapid rise in the concept stocks of the Riviera, the market will always respond in the fastest time, and those who had been bad-mouthing have now closed their mouths.

Not only because the ieP tablet has amazed the outside world in terms of technology and industrial design, people even dreamed that Luo Sheng would actually bundle education with a hardware product to empower it and form a positive loop effect of double spirals. .

Through the presentation at the press conference and the experience in the experience zone, people found that the blue coast perfectly combines education and hardware products. Luo Sheng said at the press conference that there is no exaggeration.

Sure enough, as soon as the next day arrived, the North American stock market opened, Apple's stock fell sharply at the beginning of the market. The after-hours trading market value closed at 39.6 billion U.S. dollars, a drop of about 8%. Apple evaporated about 3.5 billion U.S. dollars that day.

Apple has led an era, but under Luo Sheng’s successive blows, it has gradually become a second-rate technology company. The arrogance of the Qiao gang finally caused this company to suffer a heavy blow in business. The doubts are getting bigger and bigger.

Even Apple fell out of the top ten global IT listed companies two years ago.

The market is so optimistic about the Côte d’Azur ieP tablet for two reasons. One is that the product itself is excellent enough, and the other is that it is combined with education and training, which is regarded as the finishing touch by industry elites.

Education is an industry where there is never a sunset, especially in the mainland. Parents are really not stingy for the education of their children. The slogan "No matter how poor you are, you can't have poor education" has long been popular.

In terms of market feedback, the Côte d’Azur concept stocks have risen collectively, and Apple's stock has fallen sharply. In addition, listed companies such as Salary Dongfang and other education and training companies have also collectively fallen.

Luo Sheng's "dimensionality reduction crackdown" launched on the education and training industry caught the entire industry by surprise, and even stunned it directly, without knowing how to respond.

How to deal with this?

Also develop technology for a big counterattack?

The only thing that can beat the technology is better technology, but let those education and training companies develop high-tech technology, it is better to declare bankruptcy and stop losses as soon as possible.

...

The next day, the headquarters of the Cote d'Azur company, the executive meeting.

"The feedback from the outside world is pretty good. From the perspective of major information, people in the education and training industry are trembling and shouting that the wolf is coming." Yao Jianhong said with a smile, and the senior executives such as Li Chunsheng who attended the meeting also smiled easily.

Isn't it just the wolf coming?

This is to reshape the rhythm of the entire industry, otherwise Luo Sheng spent 100 billion to recover the cost of the rhythm.

It may not be able to completely defeat the traditional model of education and training, but the impact is definitely unprecedented. Education and training are still there, but they have changed their appearance.

Traditional education and training companies have almost no power to parry, because the biggest impact of the ieP tablet on the industry is that parents can reduce their children's education costs.

In elementary, junior, and high schools, parents report extracurricular English training courses to their children. The annual cost is definitely more than 3,000 yuan. It may be cheaper in remote areas, but the first-tier cities are definitely more expensive than this.

In turn, the competitiveness of the education and training business group of the Cote d’Azur company has soared, while the competitiveness of traditional education and training companies has fallen precipitously. Maybe they will not completely die out, but they will never become the mainstream voice of this industry. Up.

"Since it is positioned to focus on education, marketing strategies must also focus on the word'education'. How did marketing prepare?" Luo Sheng, who presided over the meeting, immediately looked at the person in charge of the marketing department.

"Mr. Luo, in terms of product marketing, our internal planning draft is advertising bombing." The person in charge of the marketing department said: "It's like'Give me a gift and give me platinum','Backgammon reads the machine, where you don't click,' similar The advertising model is the same. These advertising slogans are now deeply rooted in the hearts of the people, relying on advertising bombardment. We have decided to spend a huge amount of advertising budget, including but not limited to advertising in the prime time period of each David TV."

It's just constant bombing.

Luo Sheng nodded slowly. He also recognized this marketing plan. This product is aimed at student groups, but the parents are actually paying for it, so parents must know that there are still a minority of parents born in the 1980s. The previous generations rarely touched the Internet, so TV advertising is the main place for publicity.

After a while, Luo Sheng finished thinking and immediately asked: "What is our advertising slogan?"

The person in charge of the marketing department replied immediately: "ieP, your exclusive tutor."

Luo Sheng nodded again and said, "Okay, that's it."

Approved on the spot. This advertising slogan is actually quite plain and unpretentious, but this is not the point. The point is advertising bombing. When a person turns on the TV every day and hears such a sentence, the subconscious will completely accept it over time.

It's a bit expensive.

However, Luo Sheng's company is the most indispensable thing is money, this time the advertising budget was approved with a wave of his hand, and it was directly deducted 2.2 billion.

"Mr. Luo, do you think you want to invite celebrities to endorse? Or child stars?"

Hearing these words, Luo Sheng shook his head without hesitation and said: "No, no, don't invite any real stars."

Li Chunsheng seemed to have thought of something when he heard it, and immediately said, "A virtual idol?"

Luo Sheng smiled, nodded and said: "Yes, and it's a brand new virtual idol, a new IP, I have already let the artist finalize the concept map, and the name is... Luo Tianyi."

After speaking, Luo Sheng immediately operated on his work laptop for a while, and then motioned everyone to look at the big screen in the conference room.

Li Chunsheng, Yao Jianhong and others at the meeting looked around.

Luo Tianyi's avatar and Hatsune Miku are two styles. Her characteristics are gray hair, green pupils, jasper hair accessories, and a Chinese knot with a waist pendant.

Luo Sheng smiled and said: "The charm of Huafeng Xia, Luoshui Tianyi. Luo, the sun of Luoshui, the goddess of Luoshui is called Luoshen, and the word Luo contains one of the most profound Chinese characters of Chinese culture; Tian, ​​this is the Chinese cultural belief. A core of the system, in a broad sense, the sky is the Tao, the natural universe, and the unity of nature and man; Yi, taken from the "Yibipinglin, Jiweiyi" in "The Book of Songs·Xiaoya·Chexie"."

"Luo Tianyi, who came from Luoshui and from the prehistoric land, carried the interpretation of the word'beautiful' by people for more than two thousand years, and came to us with blessings for the world, and she Collecting our hopes, growing up step by step, and constantly bringing us word by word'beautiful', this is Luo Tianyi's connotation setting."

That's it.

When everyone listened to the simple overview of BOSS, they suddenly realized that the name implies such a deep meaning, and it is also just right to fit the endorsement product, as the students grow step by step.

There is no doubt that Luo Tianyi will follow the technology reserved by Hatsune Miku technically, and Luo Sheng will not be able to redevelop the sound production software, and Luo Tianyi and Hatsune Miku's intelligent bodies will follow Xiaona again.

All technical orientations can be traced back to one source.

Ask any celebrity to endorse, the second Yuan culture is quietly rising, and by the way, it has cultivated a virtual idol that has grown up with the current young generation, and has created another classic IP.

If Hatsune Miku is an IP that accompanies the growth of the post-90s, then Luo Tianyi is an IP that accompanies the growth of the post-00s.

In order for Luo Sheng to always find resonance and topical points with young people, he simply broke his heart rhythm.

But only by firmly grasping the young generation, whether it is the Blue Coast or Bluestar Technology, can there be a bright future. The young generation represents the future.

The new product is still some time away from the official launch date, and this period of time is just when the popularity can be opened, and it is also the time node with the largest investment cost of advertising bombing.

Next, the marketing planning team began to produce advertising videos and other materials, including the production of exquisite models of the avatar spokesperson Luo Tianyi. After completion, they will begin advertising on various David TV stations.

Luo Tianyi's image is more acceptable to children, whether it is elementary school, junior high school or high school student, or even the animation enthusiasts of college students.

Good things are always the easiest to be accepted by people.

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