Global monopoly of technology

Located in an ordinary small family in Hangzhou.

"Recently, this child Haoran has been clamoring to buy him an iP tablet to study in the summer. Husband, do you know what an iP is? Can you still study?" Liu Haoran’s mother and her husband are watching "Han Zhu Ge Ge "This old TV series, the advertising time just remembered this matter.

Liu Haoran is a junior high school student. His father shook his head: "I don't know. Didn't you ask carefully? I'll go online to find out later."

Just when Liu Haoran's mother was about to speak, she found that the TV commercial just started to show the advertisement for the ieP tablet.

"Hey husband, look at it, does the kid's ieP refer to this?"

The couple began to pay attention to the content in the TV commercials. Liu Haoran is their only child. He is still very concerned about the education of his children, otherwise he would not be interested in the iP tablet.

The advertising time is up to two and a half minutes, and it is put in prime time, the price is definitely not cheap, and it is not just a satellite TV station.

But Luo Sheng's most indispensable thing is money. Advertising bombing is a simple and rude marketing strategy. As long as there is money to spend, it is very effective.

[IeP, your exclusive tutor]

With the last sentence of the virtual character Luo Tianyi's advertising slogan, this advertisement is also over.

Liu Haoran’s mother said in astonishment, “Husband, is this ieP real or fake? Is it as amazing as it says? It’s too high-tech, right?”

"It turned out to be a new technology product launched by the Riviera."

Liu Haoran’s father suddenly realized that he now has an Azure-3 mobile phone in his hand. Although he is not an avid fan of the Riviera, he is no stranger to this well-known technology giant.

"Check it online." As Liu Haoran's father had made a decision, he went into the bedroom and turned on the computer, and his wife followed in. The TV series started playing without paying attention.

I have to say that the brand awareness and reputation of Luo Sheng and Côte d’Azur are very impressive. At the beginning, the magic of ieP was displayed in the advertising. Many people think that this is a false advertisement and it is too exaggerated.

But when I learned that it was produced by the Riviera, I had to re-evaluate it.

At least this couple has been evoked by the advertisement.

The two spent more than half an hour on the Internet and watched the video of the ieP press conference again. It is not difficult to find. There are too many related news on the Internet. There is a complete video of the press conference on Bluestar Video, which is official. High-definition video.

At the end, Liu Haoran’s father muttered to himself: “I may not believe in the products of other companies, but the products produced by Blue Coast can develop such high-tech education products. I think the name Luo Sheng is quite convincing. force."

With in-depth understanding, the couple also paid more attention to and searched the historical news of the blue coast, and found the news of over 100 billion investment in education and training industry that had been screened some time ago, which made him even more convinced.

"Then buy one for your son. You don't need to buy the most expensive one. The 2799 gear is enough. Even if it is not as magical as the advertisement says, it should be a good gift for the son." Liu Haoran's father immediately made it. After the decision, their children's grades are quite good. If the son is unable to do so, it will affect the grades.

"This iP tablet has such a powerful entertainment function, it's not good if the son becomes addicted." Liu Haoran's mother worried, and hesitated again.

"Haha, didn't you see that this gadget has a function called'teenage mode'?" Liu Haoran's father took out his Azure-3 and swayed for a while, smiling and adding: "Associate the iP tablet with my mobile phone. The entertainment function in ieP can be locked at any time. It is worthy of being a big company. It is very thoughtful. This anti-addiction method allows us parents to have no worries."

So, after discussing for a while, the couple decided to buy one for their son, which happened to be the summer vacation and made his son happy.

Over time, things like Liu Haoran's parents are happening all over the country, especially in big cities.

This new product accurately grasps the inner demands of parents. Facts have proved that as long as it can be helpful to children's learning, domestic parents will certainly not be stingy with money.

As the advertising campaigns of the Côte d’Azur companies have launched a series of campaigns, the popularity of the ieP tablet is also rapidly spreading. The student groups who love the Internet, mainly junior high school and college students, are spreading very quickly. This is the easiest way to accept new things. The most interesting age group.

Then indirectly spread to the ears of parents, and parents are trying to understand.

There is no doubt that the post-90s generation is the main force of the student group in this era, and many of them are only children. They are precious to parents, and there are even some doting parents.

The ieP tablet and the lovely Luo Tianyi are becoming the freshest topics discussed by the students on campus, and they have become the things that students most look forward to in the upcoming summer vacation.

...

The Blue Coast Company held a new product launch conference in early May. After a week, the heat has obviously receded.

However, the news related to Luo Sheng never seemed to be interrupted, because he continued to be active in people's vision in another way.

Always active on the front line.

Time comes to May 7 of this year. "Iron Man 2", released today in North America, is the first masterpiece of this year's Hollywood summer archive and a heavyweight blockbuster in the movie universe under Marvel Pictures.

Marvel is now Luo Sheng’s industry and belongs to the film entertainment business group of the Bluestar Technology Group.

Disney is the most annoying. At first, it was just to thwart Bluestar Technology and wanted to stir Luo Sheng's feet, but if time goes back, Disney will definitely buy the Marvel Comics company at the time.

The reason why Luo Sheng is once again active in the front line is that he made a real-name cameo in the movie "Iron Man 2". Although it only takes 45 seconds to appear on the screen, it may be the most expensive dragon set ever. , Is unprecedented, I am afraid it is also unprecedented.

You must know that Luo Sheng is not only the richest man in the world, but he has already surpassed hundreds of billions of dollars. He is also the only individual whose wealth has exceeded 100 billion dollars.

"Iron Man 2" was released, setting the highest opening scale in the history of 4,830 theaters in the North American market. The opening day of the film’s first day of release easily accounted for more than 60 million U.S. dollars, and the first Wednesday with an explosion of 172 million U.S. dollars. In the film that North American Film History opened in May, it defeated the US$155 million box office record created by "Spider-Man 3" in 2007.

This is all thanks to the good reputation accumulated by the first movie. Not only did it produce better quality than Luo Sheng's last life, but also the social applications under the parent company Bluestar Technology Group also gave traffic support.

Although the current Marvel Pictures is Luo Sheng's industry, Bluestar Technology Group has not interfered with the operation of this subsidiary, nor has it made any comments on the production of the film. The only one involved is the financial audit.

There is no doubt that this is a Hollywood standard popcorn movie, and the curve of the box office going down all the way is reflected in "Iron Man 2". But even so, the North American box office is expected to eventually be locked in the $450 million range. The big success is It's nailed down.

In the first three days of its release in the first week, the box office market for "Iron Man 2" outside of North America also exploded, scoring US$205 million in one fell swoop, and the global box office reached a staggering US$377 million in the first week, completely detonating the 2010 summer file. Cinemas all over the world are excited about it, and the results of this kind of painting are going to the rhythm of the order of 1 billion US dollars.

The great success of "Iron Man 2" undoubtedly swept away the haze of "Invincible Hulk" that Marvel Studios also released in 2008.

At that time, the $140 million production cost of "Iron Man" was a great success, and Marvel was rescued from bankruptcy, and incidentally, it also embraced the thighs of Bluestar Technology Group.

Marvel Studios originally thought that "Invincible Hulk" a month later could also replicate the success of Iron Man, but it was accidentally defeated by Waterloo. The production cost of this movie was as high as 150 million US dollars. In the end, it only earned a global box office of 263 million US dollars. I lost all my panties, I lost all the money I made from "Iron Man", and I haven't covered my heat yet.

For the management of Marvel, it was a heavy blow.

Fortunately, after Luo Sheng acquired Marvel Pictures, Bluestar Technology injected US$100 million in the name of the parent company, giving "Iron Man 2" and the entire Marvel Cinematic Universe a chance to "buy alive".

If it weren't for the $100 million guarantee, the production process of "Iron Man 2" would also be affected, which would trigger a chain reaction and bring a series of negative crises.

Luo Sheng had long expected that "Invincible Hulk" would hit the street, otherwise he wouldn't give this $100 million.

The production cost of "Iron Man 2" was close to 200 million U.S. dollars. The opening of the painting detonated the entire summer file. Finally, Kevin Fitch and other Marvel executives breathed a sigh of relief. Then it was time to enjoy the fruits of victory.

Making money is definitely a big profit. There is no doubt that the biggest suspense now and the biggest expectation of Marvel executives is whether "Iron Man 2" can become the first film in the history of Marvel Studios with a box office score of more than 1 billion US dollars.

One billion US dollars in the order of magnitude, in this era is definitely a phenomenon-level movie, of course, "Avatar" released last year was a box office monster, with a terrifying box office score of 2.7 billion US dollars, it is simply a super box office monster.

In the Chinese mainland market, two new films were released at the same time on May 7th in theaters across the country, namely "Iron Man 2" and "Three Smiles, Talented Men and Beautiful Women".

The highlight of the mainland market this week is "Ip Man 2" facing "Iron Man 2". The latter has been launched globally simultaneously. It has set a box office record of 139 million yuan in the first three days of the show. It is "Ip Man 2". More than double the RMB 69.48 million, topping the list with absolute box office advantage.

Compared with its predecessors, the ability to attract money is unprecedented. According to this trend, "Iron Man 2" is expected to hit the box office line of 500 million yuan in the mainland box office. In 2010, the movies that can win more than 500 million box office in the mainland market are all Very few.

"Avatar" is a box office monster. This pioneered the era of 3D movies. Last year, it collected 1.3 billion yuan in the mainland. At that time, the total box office in the mainland was only 10 billion yuan, and "Avatar" accounted for a single movie. Around 13%.

...

On Monday, May 8, the headquarters of Bluestar Technology Group.

"Mr. Luo, what do you want to tell me?" The one who entered Luo Sheng's office was a middle-aged man named Kang Wei. He is currently the leader of the film and entertainment business group under the Bluestar Technology Group and is fully responsible for this business of the company.

"Well, I want you to find someone, you go personally." Luo Sheng said.

"I would like to hear the details." Kang Wei responded.

Luo Sheng nodded, and then replied: "This person, Liu Cixin, an excellent mainland science fiction writer, you bought me all the copyrights of all the works under his name, remember that it is all copyrights and all Tell him directly that the price is 10 million yuan, and see if he can sign a new contract, that is, the copyright transfer of his new works in the future, our company has the first right to purchase the same price."

Kang Wei knows this science fiction writer, but only recently. The "Three-Body" series is very famous in the science fiction world. The most important point is that there was a meeting before. Luo Sheng personally named the series and asked the company Senior executives to buy a set and read it.Kang Wei also bought a set and finished reading it. He was shocked by the author's unconstrained imagination and deconstructed the concept of "dimensionality reduction strike" in the commercial field.

"Mr. Luo, ten million yuan? Isn't it too expensive? I think three million yuan is enough." Kang Wei said hesitantly, directly reducing it to 30%.

And to be sure, Liu Magnetic core will definitely countersign.

There are two reasons. One is that no one pays much attention to the film and television adaptation of mainland science fiction works in this era. The other reason is that Liu Magnetic core's masterpiece "Three Body" is only a minority, and the popularity is optional, but it is limited to one Spread in small circles.

Therefore, Kang Wei felt that 10 million yuan was really a loss, and it was also very unreasonable from a commercial point of view. Although the company is not bad at all, but in business, one yard goes to one yard.

In fact, Luo Sheng also knew that the author would certainly agree to the price of 3 million when he got the full copyright. You must know that in the previous life, the transfer cost of the film adaptation rights of "Three Body" was 100,000 yuan, and Liu did not hesitate to sell it. At the time, the price was reasonable.

After a while, Luo Sheng looked at Kang Wei and said faintly: "Look a little longer, Lao Kang, what I want is not just the copyright of a writer's work, but I use it as an example to show the entire content creation market to more According to the writers, excellent works can get higher rewards for me. We lack these millions? No shortage! Don’t just measure it by tactics, but go up to the strategic level to see, understand? "

...