Global monopoly of technology

"Mr. Luo, you are really an outstanding entrepreneur. You stabbed me in the back unexpectedly. Is this a friend of Sony?"

At this moment, Luo Sheng is in a conference room. Lu Siming and Bai Lang, the key personnel of the ACC project plan are all present, and now they are silent, while Luo Sheng is answering the personal phone call from Howard in public. So taboo.

From the other's calm with a weird tone, Luo Sheng could hear how angry Sir Howard was at this moment.

"Sir, I don't understand what you mean." Luo Sheng said uncomfortably with a big boss sitting with his back on the boss chair and legs on the conference table.

When Howard heard that he was even more angry, but as a man with a British title, he still has to maintain a gentleman's demeanor, although he used to curse in the office...

"At the beginning, you vowed to guarantee that the Côte d'Azur would never enter the console market. It seems that you have forgotten everything, my friend!"

When Howard on the other end of the phone responded, the volume of the last word "friend" deliberately changed the tone. Although the tone was calm, it made people feel the anger under calm.

Luo Sheng smiled harmlessly: "Oh, what you said is this, to be honest, sir, the recent profits of the Riviera are very tight, and new profit growth points are needed to fill the hole in the acquisition of the Cell chip business. Sony is the dominant player in the field of game consoles. I am just a little brother. There are many places to learn from Sony."

He didn't know that Sir Howard on the other end of the phone had a black face, even though he was white.

"IMHO, if you don't give up the obsession to enter the game console market, Sony will interrupt the supply of cameras and other cooperation with Azure mobile phones." Howard directly issued a threat.

What's a joke? The Côte d'Azur's move is not only to directly compete with Sony, but also to slap Sony in the face of the entire industry.

"If I were you, I would never do this, because you know that the Germans are absolutely happy in the end, and we are not planning to launch new smart phone products in the last two years. We have enough buffer time to replace Sony's. Supply chain." Luo Sheng responded with a gentle tone.

Howard was speechless for a while, and felt both angry and frustrated inside. Sony did not achieve the absolute monopoly of ASML on lithography equipment in the camera technology.

Obviously, Howard understood the subtext of the other party. If Sony really breaks the confession, then the Côte d'Azur will definitely go directly to Carl Zeiss in Germany to cooperate.

What's more, the Côte d’Azur is now a very important customer of Sony. The loss of it is also a big blow for Sony itself. He does not believe that Luo Sheng said that the Côte d’Azur’s profit is tight, and 90% of the current profits of the smartphone industry are lost. Azure series mobile phones monopolize.

No profit?No fool would believe this.

Howard knew that the cost of cooperation between the Côte d'Azur and the Germans might be higher, but it would also share a portion of the additional profits. The general account shows that the profit of Azure mobile phones is still high, and it does not pose a substantial threat to the Côte d'Azur.

At that time, the happy Germans, and the Côte d’Azur could not hurt the bones. Sony turned out to be a complete loser, losing this big customer, and it couldn’t prevent the other party from entering the console market.

Lose-two, Sony loses twice.

The phone call ended in no way. Howard put out a few words that seemed threatening and hung up.

Luo Sheng put the phone back in his pocket, looking at Lu Siming and they smiled and said, "I can believe that this British Sir may be incompetent and furious in his office at this moment."

Bai Lang said: "Boss, we can be considered as a bond with Sony."

Luo Sheng shrugged: "Who cares?"

Everyone looked at each other, okay, BOSS has such a mentality, what else can be said, the front is just over.

The current Côte d’Azur does not care about Sony’s ideas, whether life can be good or not, but Sony will lose a lot of customers without the Côte d’Azur.

...

During this period of time, the domestic game industry was not calm. The news that the Blue Coast Company announced its entry into the home console market caused a sensation in the mainland game industry. A large number of media focused on speculating that the ban on the sales of game consoles is bound to be lifted. ?

Some console players are even looking forward to this.

Many people have speculated that the game console sales ban may be lifted, otherwise Azure Henna will not be able to announce its entry into the home game console market. Such a voice seems to be very popular and convincing in the outside world, because in the traditional thinking of Chinese people, The announcement of an event means that all the problems behind it have been settled, at least when the basic issues have been settled before the announcement.

Many people think Luo Sheng can handle this matter.

But they didn't know that Luo Sheng hadn't made any effort on this issue at all. If he actively promoted, the game console sales ban may be lifted three years in advance.

It makes no sense.

The game market in China has lost its best ten-year development opportunity, which coincides with the explosion of PC games. This generation of players has long been accustomed to PC games and free games.

PC games are already very rich, no one will buy a genuine 3A masterpiece for a few hundred dollars, even if there is, they will silently choose to download the cracked version to play.

If Luo Sheng wants to do this, he must fight against piracy. This is definitely a thankless thing. Without the country's active promotion and relying on his own efforts, it would be a bit blind to see himself.

This kind of thing needs time to change slowly, and the time scale is calculated in a ten-year cycle, Luo Sheng can't afford it.

That means that the first-generation ACC host has no access to the mainland market.

...

After entering September 20th, many big players in the game industry suddenly jumped out to slander the first-generation game console that will be launched on the blue coast, and the focus of the attack is the Cell chip.

Insiders dug up the Cell chip business that the Côte d’Azur bought by Sony in 2008. This is simply Sony’s dark history. After a loss of 4 billion US dollars, the company almost went bankrupt and was finally taken over by the Côte d’Azur.

Third-party game developers all over the world are not optimistic either. Whenever they hear that the host on the Côte d'Azur is likely to be based on the Cell chip architecture, all of them naturally resist.

...

ACC Project Department.

"It must be Sony who arranged the navy behind us to blacken us." Bai Lang said with absolute certainty. Lu Siming and others also nodded in agreement. The call between the two heads a few days ago made the relationship very unhappy.

Has already formed a relationship with Sony, this is the first suspect.

Maybe first parties like Sega, Nintendo, and Microsoft are reluctant to see one more person come in to share the cake, but the least willing party is definitely Sony.

As long as the ACC host is more successful, it will be a blow to Sony, and it will be a blow to the original sale of the Cell chip business.

Luo Sheng’s mentality can’t be better, and he smiled: “Whoever is in the dark? It’s a good thing. Look at it from a different perspective. In fact, this is also a way of monetizing publicity, and we don’t need to pay for advertising. Doesn't it smell?"

Everyone couldn't help but stunned, facing the BOSS this kind of argument for a time was speechless.

However, after realizing that the ACC host has the "Ark Compiler" support, the confidence of the members of the development team has risen more than tenfold, and the most worrying problem has been solved.

Noah's Ark has been built in secret, just waiting to lift the veil, and then welcome developers from all over the world to board the ship.

Moreover, the "Ark Compiler" is not only suitable for ACC consoles, but also supports other game consoles, such as Sony's PS3 console, which to a certain extent has the meaning of being intimate.

It can give players of PS3 game consoles a very intuitive experience, such as improving the fluency of applications, reducing CPU overhead, and bringing a smoother gaming experience.

On the whole, it can bring at least a 20% improvement in performance for the Sony PS game console.

This is a big weight for Luo Sheng. If Sony wants to get technical support, the transaction is completely possible, but it has to be exchanged.

It is to exchange for the exclusive masterpieces of PS game consoles such as "God of War" series, "Final Fantasy" series, and "Uncharted Seas" series, so that these works can also be landed on the ACC console, no longer exclusive to Sony PS consoles.

With the passage of time, on September 23, Luo Sheng and more than half of the ACC project development team arrived in Cologne, Germany with him by special plane.

There are two days left before the September 25 press conference. Starting from the beginning of this month, while the press conference is being closely prepared, the publicity warm-up has not stopped.

The promotional video of more than 3 minutes that was announced earlier has accumulated more than 45+ million views on the BV video network alone. It can be seen that players are also paying attention. The discussion on Reddit forum is also very hot. With the release The popularity of the topic near the meeting is even higher.

Few brand-new console products without a foundation can get such attention when they are launched. All of this is that the brand of Côte d’Azur has achieved amazing global popularity. In the minds of consumers, this is a good company. Companies that launch black technology products naturally look forward to the Côte d'Azur being able to surprise the world with a big move in the field of game consoles.

...