Global monopoly of technology

People in the game industry are keenly aware that a wolf has really come.

The high-profile announcement of the Côte d'Azur to enter the home game console market not only demonstrates its ambitious side, but also puts it into practical action. It is true to face hard steel from established manufacturers such as Sony, Nintendo, and Microsoft.

As far as the leading technology level of ACC game consoles is now shown, there is such a capital to rely on, and everyone has to expand.

The current old-brand manufacturers do not produce next-generation mainframes, and only the mainframes currently on the market can't fight at all. The possibility of holding the position is too low.

Some third-party developers who are afraid of Cell chip architecture have now shaken their original ideas. Although Ubisoft’s game works are not exclusive to ACC, they have already decided to land on the ACC platform, and Luo Sheng is not playing on the exclusive road. Like Sony is so unfeeling, relying on forcibly annihilating third parties to feed itself.

At most, they are also invested and controlled by their own game companies. The works released by R Star, 2KGames, etc., are only available on the ACC host platform for half a year, and then they can be logged in on other host platforms.

Not only that, Luo Sheng also made promises to his subsidiaries. In the past six months, for every set of works sold, the Côte d’Azur will subsidize one set, which means that a standard 3A masterpiece will retail for $60. A subsidy of 60 US dollars for the sale of a set of the Côte d'Azur, and a subsidy of US$ 600 million for the sale of 10 million sets, which is equivalent to the sale of 20 million sets.

This kind of benefits are almost envious of other third-party game developers. The current Côte d'Azur is not bad for this little money, and the technology giant with a quarterly revenue of nearly 20 billion US dollars is really not bad.

Moreover, for Luo Sheng, this subsidy is equivalent to changing the left hand to the right. These subsidiaries have consolidated their financial statements with the parent company Bluestar Technology Group, and Bluestar Technology is also a company controlled by Luo Sheng. In the end, most of the funds will still be Return to the parent company, because this is not investment funds, but income.

As for the funds deposited in game subsidiaries, this can actually promote the development and expansion of the subsidiaries. Only with sufficient funds can we further develop new works and form a virtuous positive circle.

...

At the press conference, as the game development director of "Assassin's Creed: Brotherhood" stepped off the stage, Luo Sheng took the stage again.

"Assassin's Creed running on ACC will definitely have a lot less bugs."

Luo Sheng said such a sentence as soon as he came up, and the audience burst into laughter instantly, and the vice president of Ubisoft who was sitting in the audience also laughed awkwardly and gracefully.

In the player community, it is well known that "Assassin's Creed" is also known as "BUG Creed", and Ubisoft's servers are also known as "potato servers", made of potatoes imported from Siberia.

After the episode, Luo Sheng said again: "We have prepared three models for players to choose from, namely the standard ACC model, ACCPro model, and ACCPlus model. So what price should we determine for such an excellent next-generation console? "

While talking, Luo Sheng pressed the small remote control, everyone looked at the big screen, and the players on the scene suddenly exclaimed.

The standard version of the ACC console is priced at $299.

This price surprised everyone. Players thought that the ACC console would be $200 more expensive than the Sony PS3, but they never thought it would be $200 cheaper than the Sony PS3 standard version. You must know that the basic version of the PS3 is priced at $499. , Almost twice the price of competitors during the sale.

As a brand new next-generation host, ACC shows such a world-leading technical level, especially the stunning 4K rendering technology that makes the game's image quality rise to the point where it can be used today, and the price is so pretty.

The price of US$299 for the basic version is undoubtedly a dazzling figure for international friends Sony, Microsoft, Nintendo and other established companies.

A group of international businessmen just want to breathe out fragrance in this situation.

Luo Sheng at the press conference said with a smile: "We hope that such an excellent product can be delivered to more consumers, just have a good time."

Some industry elites off the court heard this and immediately murmured in their hearts: Come on, I believe you are a ghost, if it weren't for your Côte d'Azur is a challenger in the home console market and you need to open the market quickly, would you sell it at this price?

It was really guessed by the industry insiders. As a new player in the game console market, the Côte d’Azur has no foundation. The first generation of products cannot pursue excessive profits. As a challenger, the first task is to seize more market share from opponents. This is the top priority.

What's more, even if it is $299, there is a 15% profit that can be made. Although it is incomparable with the horrible profit of Azure mobile phones, Azure mobile phones are pioneers in the field of smartphones, and their identities are different. Naturally, they cannot be generalized.

When the price was announced, the players on the scene were already boiling, and the applause was so enthusiastic that Luo Sheng had to stop and continue to announce the price of the high-end version.

At this moment, the voice of the players is just one word: buy!buy!buy!

The ACC game console instantly lays the label of high quality and low price in the hearts of many players. Such products are absolutely rare.

Well, it is normal to afford game consoles but not games.

After all, one console is enough, but there are a lot of games, and they all want to play. A 3A masterpiece is priced at $60. If you buy ten 3A games, it will be the rhythm of $600 being sucked away.

And what is terrible is that there is a G Fat next door who is also staring at the player's wallet and staring at him, as long as he is stared at by G Fat, the wallet in his pocket.

As the many excited players at the scene calmed down, Luo Sheng just continued: "The standard version of ACC is priced at $299, while ACCPro is priced at $499 and ACCPlus is priced at $699."

Knowing the price of the ACCPlus model console at US$699, the players at the scene also secretly slapped their lips. As a game console, the price of US$699 is not only not cheap, but also extremely expensive.

Well, this is the normal operation of the Côte d'Azur.

But for game enthusiasts, there is definitely a reason to start one.

The Pro model and Plus model are more expensive in the hard drive, especially the Plus model, which has 1TB of mechanical hard drive space and an additional 256GB solid state drive.

In the 2010s, players who were not particularly wealthy could not really afford solid-state drives.

The reading speed of solid-state hard disks is more than 8 times that of traditional mechanical hard disks, and it is safer than traditional hard disks. Because of its structure, it is not afraid of shocks and will not hang up when it is uncertain like traditional hard disks. It is much smaller than traditional hard disks. This is very obvious on the notebook.

In addition, because the solid state drive does not have the structure of a mechanical hard drive, it has zero noise, so you don't have to worry too much about its heat dissipation problem when installed in the host.

Solid state drives are very good, but the downside is that they are expensive.

ACCPlus is also positioned for high-end players and enthusiasts. The sales volume is definitely not comparable to the standard version of $299, but the profit is 891% of the standard version, which is equivalent to the same profit for every ACC console sold in the Plus version. In 8.91 standard version.

The profit of the Pro version is equivalent to about 445.9% of the standard version.

Quite exaggerated profits.

Obviously, the purpose of the Côte d'Azur is to allow ACC hosts to seize market share by relying on the standard version, so that the Pro version and Plus version can harvest as much profit as possible to recover the comprehensive cost of the ACC project plan.

The comprehensive investment cost of the first-generation ACC mainframe is as high as 2.8 billion US dollars, of which research and development expenditures are invested 1.9 billion US dollars. This is still not counting the 1.685 billion US dollars in the acquisition of Cell chip business from Sony that year. If they add up to 4.485 billion The US dollar, excluding exchange rate changes, is about 30.5 billion yuan.

This is undoubtedly an astronomical investment. You must know that this is already twice the R&D investment budget of the first-generation Azure mobile phone, and it is nearly 500 million US dollars more than Sony’s investment in Cell chip research and development.

If you rely solely on the sales of hardware revenue, it means that the global sales of the ACC host standard version must exceed 100 million units to recover the cost. After 100 million units are sold, the subsequent sales are the beginning of making money.

The mainframe with sales exceeding 100 million is definitely a phenomenon-level explosion in the industry.

If the performance goal of 100 million sales can be reached within three years, it will not be considered a failure. To accomplish this goal within two years is a success, and within one year it is a phenomenal product with a big explosion, no doubt.

Compared with the PS3 console launched by Sony in November 2006, it has been almost four years in 2010, and the cumulative total sales volume was only 30 million units.

Of course, such a bleak sales volume is also Sony's own sin. It was smashed by the Cell chip, and I can't blame anyone for the kind that I almost played myself.

Fortunately, the PS3 has paid for itself, which is unfortunate for Sony.

Regarding the sales of the first-generation ACC console, if the three versions are shared equally, the total sales of the three versions reach 45 million units and the cost can be recovered. After all, the profit of the Pro version and the Plus version is very high. Selling one is equivalent to the profit from selling four standard editions, and the latter is equivalent to the profit from selling nine standard editions.

At the press conference, Luo Sheng on the stage spoke again.

"The new products will be sold simultaneously on Christmas Eve of December 24 this year in global markets except for the Greater China market. The value proposition is clear, and the choice is up to the players. We invite the on-site audience to experience it in the lobby next door after the conference is over. With 100 ACCPlus model consoles plus 4K TVs, I guarantee that after experiencing this next-generation console, it’s time to say goodbye to the old antiques at home. Thank you for being here. The above is all the content of today’s conference."

"Hahaha~~"

"Wow~~"

The audience suddenly screamed, and before Luo Sheng left the stage, they all stood up and applauded.

His words are undoubtedly a wave of AOE firepower, highlighting the word "crazy", but after reading the entire content of the ACC conference, everyone has to admit that there is indeed mad capital.

The field of home game consoles has ushered in a fierce new player, who is unabashedly challenging the old international manufacturers, and it is the kind of hard steel that is positive. ACC game consoles join the fierce competition as a challenger. Game console wars, whether the new king enthroned, or the challenge failure turned into a laughing stock, now the entire industry is looking forward to it.

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