Global monopoly of technology

Chapter 428 [Intel's Value]

Germany, morning local time.

"There are several European media who want to do an interview with you. Would you like to be invited?" Qin Weimu, who works as Luo Sheng's personal assistant, asked him in the hotel room.

"Let Xiao Ming go up, let's go home today." Luo Sheng said casually, and refused without thinking about it. The trip to Europe should also end here.

Lu Siming is the person in charge of the ACC project, and it is also appropriate for him to come forward. Luo Sheng knows that these European media want to interview him most because they can go beyond the interview content and the attention is not comparable to Lu Siming.

However, labor and management refused.

Qin Weimu nodded, "Well, then, I'll arrange to notify the airport plane."

After simply washing up, Luo Sheng ate a breakfast and called Lu Siming. The call time was not long, mainly to remind him that when he was interviewed by the media in Europe, he focused on topics related to the ACC console and the game industry. Unfold, don’t say anything else.

This is Lu Siming's first time out of the mountain and needs a little supervision.

Luo Sheng did not stay in Germany for too long, and had already set off in the morning by private plane to return home.

More than 200 offline retail stores of the Côte d’Azur company around the world except for Greater China have begun to upgrade and opened up a console sales area. As a new member of the family, the sales channel of ACC consoles is still dominated by offline retail stores. Purchased from the nearest local store, in addition to third-party cooperation channels are also actively promoting.

Just as Luo Sheng returned from Germany, top third-party game developers from all over the world, including Don Mattrick, the first-party president of Microsoft's interactive entertainment department, also set off to fly to Sioux City, China.

The purpose of third-party game developers is to "board". Judging from the current market feedback, they realize that the ACC of the Côte d’Azur, as the latest next-generation host, may be a big seller, which means a powerful The rise of first-party hosting platforms.

As a major game manufacturer of third-party developers, of course, he does not want to see such a large host platform without its own work. The Cell chip is turned into a miracle in Luo Sheng's hands, allowing third-party developers to dispel their concerns.

Now third parties are thinking about how to sell games on the ACC console platform to obtain greater game sales.

...

Three days later, the new headquarters of the Cote d'Azur company was in the reception room.

"Mr. Luo, we hope that the Xbox console can get the technical support of your company's "Ark Compiler"." The person who spoke was officially the president of Microsoft's interactive entertainment department, Don Mattrick, who came up straight to the point.

Luo Sheng likes this way of negotiation. He doesn't get muddled, and immediately replied with a smile: "No problem at all."

Don Mattrick asked: "Then what conditions does your company have? How much do you want Microsoft to pay to provide us with technical solutions?"

Luo Sheng shook his head and smiled: "Haha, I don't need money. The most important thing I lack is cash flow. Our company's cash reserves are even more abundant than Microsoft."

Look, listen, is this human?

Don Matrick felt a pain in his heart, and he was not easy to refute, but he still didn't show it, and asked, "Then what do you want?"

Luo Sheng didn't mean anything, and said bluntly: "My request is very simple. Your company's upcoming "Halo: Reach" and its follow-up works and previous works will be sold on the ACC host platform.

Don Matrick denied: "NO, Mr. Luo, forgive me for not agreeing to this condition, or change to another one. Isn't cash payment bad? Who hates cash?"

After speaking, I also cursed Luo Sheng. The "Halo" series is an exclusive game for the Xbox console, a treasure of the town.

It is absolutely impossible to exchange this. He knows that Luo Sheng seeks a lot, and it seems to be a loss-making business, but is actually actively seeking to expand the content ecology of the ACC hosting platform.

Luo Sheng is called a savvy person by Wall Street bigwigs. How can it be possible to do things at a loss?

In the short term, the Côte d’Azur is losing money in such a transaction, but in the long term it is profitable.

Luo Sheng said lightly: "Mr. Mattrick, you can't try to impress him with money in front of the richest person in the world, and the only thing Microsoft can attract me is the "Halo" series."

Don Matrick was speechless when he was stimulated instantly. This bastard would really hit people.

It seems like this is the case. The last thing people lack is money. No matter how much money you take, no one will have money. Not only is there no fluctuation in your heart, you even want to laugh a little, not to mention you can't take more money.

The meeting ended in less than half an hour, and the result was obvious, and the talk fell apart.

Luo Sheng is only interested in the "Halo" series landing on ACC, other conditions are optional, and Microsoft, as a multinational technology giant, is also the owner of no shortage of money, and has its own temper, so naturally it will not stop. .

Microsoft would rather work hard to develop a new generation of next-generation consoles than give up the exclusive qualification of "Halo". This is one of the few highlights of Xbox. If it is gone, it will be even more mediocre.

...

In the afternoon, Luo Sheng met with the global vice president of another international friend company Sony.

The purpose of the other party is exactly the same as that of Microsoft. They are all running the "Ark Compiler". It can be said that Sony is the most in need to improve the performance of the PS3 host through this technical support. The PS3 chip is the old version of the Cell chip. In a sense, it's still a bit of a relationship.

The Sony PS4 does not know when it will be launched on the market. After this year, before the launch of new products in the home console market, ACC consoles will dominate the market for a long time, and even dominate the market.

International friends and merchants are very anxious, and Sony is the most anxious one of them, relying very much on the PS3 game console to continue to support it for a period of time.

Luo Sheng also made the same request. He was not interested in money, and Sony was not as generous as Microsoft.

The condition is to exchange for Sony’s exclusive best-selling masterpieces such as the "Final Fantasy" series and the "God of War" series.

As a result of the negotiation, Sony agreed to such conditions for the exchange of technology and content, and had to agree. This was the result of his own sin. Who made Sony unpopular among third-party game developers?

Square Enix (SE), the developer of the "Final Fantasy" series, has long wanted to get rid of Sony’s claws. They were all his own sins. A good third-party game company must want to enter the film and television industry. "Fantasy: Deep in the Soul", the game adaptation movie almost broke SE Company. In the end, it was Sony Investment who took over 14% of the equity to avoid the tragedy of bankruptcy, but it has since been subjected to various trainings by Sony "Dad". .

After the launch of the ACC console, the SE company began to look at the Côte d'Azur, and other third parties were also crazily suggesting that these Sonys of course can see it and are very anxious.

If the hearts of the people are uneven, the team will be difficult to lead.

Sony’s desire for game exclusivity now seems not as strong as before, but it’s not that it doesn’t want it, but it can’t do it.

...

There is no doubt that the ACC console is definitely the peak rhythm of debut. In the last quarter of this year and the whole year of 2011 next year, when the home console market is full of ACC consoles, the industry almost agrees so.

It has been confirmed that there are nine 3A-level game masterpieces landing on the ACC platform, which are: "The Witcher: Assassin of Kings", "GTA: Song of Merry Tony", "Assassin's Creed: Brotherhood", "Call of Duty: Black Ops" , "Tomb Raider 9", "Final Fantasy 13", "God of War 3", "The Elder Scrolls 5: Skyrim", "Metal Gear: Peace Messenger".

The content ecological construction of the ACC console platform has surpassed Xbox, surpassed PS, and surpassed the lineup of established companies such as Sega and Nintendo when they started.

It is confirmed that every work on the ACC platform is a well-known best-selling masterpiece. Players are familiar with it. Each work has accumulated a huge fan base, and each work has led the trend for a period of time to become the current one. Phenomenal explosion.

This lineup can be called the rhythm of the sky.

And just as the ACC console of the Blue Coast was swiping the screen in the global gaming industry, Intel was holding an internal meeting centered on the ACC host chip Cell processor and the "Ark Compiler".

If Intel was dismissive of the acquisition of Sony's Cell chip business by the Côte d'Azur before, but today, Intel has also felt extraordinary.

The development of things is a little bit beyond expectations.

...